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39 Great Excuses

39 Great Excuses

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Published by Pete Morgan
Advice to small businesses on the value of putting together a business plan
Advice to small businesses on the value of putting together a business plan

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Published by: Pete Morgan on Mar 14, 2011
Copyright:Attribution Non-commercial

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12/22/2011

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39 greatexcuses
f
or
not 
writinga business plan
...and a few good reasonswhy you should!
Dr Brian Dear& Peter Morgan
Cutting Edge (UK) Limited © 2004
“I just turned round for a minute . . .and the cat got it!”
 
CONTENTS
Why write this book 339 good excuses4 - 26So what is a business plan?27 Business Plan ‘Wonder’Checker 29 - 31“Who to Contact”32 - 33Epilogue34
About the contributors and authors
The authors would like to thank the many entrepreneurs and advisers who havecontributed to this book – particularly those who provided the excuses.Peter Morgan is a marketing communications specialist. He has been a businessadviser for more years than he cares to remember and has worked as a volunteercounsellor helping start-ups and small businesses. At the same time, he has actedas a consultant to some of the biggest companies in the UK. Peter is a member of the Institute of Business Advisers and is SFEDI accredited. Excuses? He’s heardthem all . . . and created a few of his own.Dr Brian Dear is a researcher specialising in management and small businesses.He has perfected the art of keeping a straight face while entrepreneurs from smalland huge companies tell the most massive whoppers. This talent has allowed himto focus on getting access to, and feedback from, business people from ‘hard toreach’ and marginalised communities. He is not qualified to give advice to anyone– but that has never stopped him giving others the benefit of his experience.Peter and Brian are directors of Cutting Edge (UK) Limitedwww.cut-edge.co.ukOf course, somebody must be held responsible for any errors or mistakes in thisbook but the authors are damned if they can think of any good reason why itshould be them.
Cutting Edge (UK) Limited © 2004
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Cutting Edge (UK) Limited © 2004
Why write this book?
B
etween us we’ve heard anawful lot of excuses fromentrepreneurs about why theyhaven’t done or won’t do a business plan – some of them are almost convincing!But even the best of their excuses aren’t strong enough to stand up to scrutiny –as we hope to show you.So we believe in business plans – as do most business advisers. But we don’t wantyou making plans just for the sake of it or because it’s “good practice.” Not everysuccessful business began with a business plan – and there’s plenty of beautifullyprepared business plans that are based on naff ideas – written by people who willnever get any further than writing the plan.We want your business idea to succeed – and whether it’s drafted on the back of afag packet or using the most advanced planning software, we know that doing abusiness plan dramatically improves your chances of success. So give it a go - orfind better excuses than these!
. . . the passing on of good practice . . .. . . the satisfaction of helping others . . .. . . recognition fromour peers. . .. . . but mostly becauseit was in our businessplan . . .

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