Why write this book 339 good excuses4 - 26So what is a business plan?27 Business Plan ‘Wonder’Checker 29 - 31“Who to Contact”32 - 33Epilogue34
About the contributors and authors
The authors would like to thank the many entrepreneurs and advisers who havecontributed to this book – particularly those who provided the excuses.Peter Morgan is a marketing communications specialist. He has been a businessadviser for more years than he cares to remember and has worked as a volunteercounsellor helping start-ups and small businesses. At the same time, he has actedas a consultant to some of the biggest companies in the UK. Peter is a member of the Institute of Business Advisers and is SFEDI accredited. Excuses? He’s heardthem all . . . and created a few of his own.Dr Brian Dear is a researcher specialising in management and small businesses.He has perfected the art of keeping a straight face while entrepreneurs from smalland huge companies tell the most massive whoppers. This talent has allowed himto focus on getting access to, and feedback from, business people from ‘hard toreach’ and marginalised communities. He is not qualified to give advice to anyone– but that has never stopped him giving others the benefit of his experience.Peter and Brian are directors of Cutting Edge (UK) Limitedwww.cut-edge.co.ukOf course, somebody must be held responsible for any errors or mistakes in thisbook but the authors are damned if they can think of any good reason why itshould be them.
Cutting Edge (UK) Limited © 2004