HLL and Pepsi have formed an alliance to distribute a full range of tea and coffee andsoft beverages through vending machines; HLL already has a base of around 15000 suchmachines. The coffee business comprises Bru Instant Coffee and Deluxe Green LabelRoast & GroundCoffee.The Kissan and Knorr Foods range comprises Spreads & Jams, Biscuit Sticks, Soups,Squashes, Tomato Ketchup, Sauces, Puree, and Cooking Aids.Popular Foods, like Wheat Flour and Iodized Edible Salt, under the Knorr Annapurnabrand name, have met with remarkable success.
The range has been expanded with
Ready-to-eat 10-second chapatis.
The innovative offerings are changing consumer habits into using processed,hygienic, healthy and convenient products.
The Kwality-Wall's Ice Cream range comprises exotic Sundaes, ViennettaDesserts, popular ‘Impulse’ segment products like Max, Cornetto and Feast, andCornetto Ripple Softies.
Max was extended in 2001 as sugar confectioneries, because children are a keyconsumer segment in confectioneries too.
The new businesses HLL has chosen to enter
.HLL has acquired Modern Food Industries (India) LIMITED, entering the bread market.Modern Foods was the first Public Sector Undertaking to be disinvested. Besidesupgrading the existing Modern products, HLL has launched new products, among thembiscuits. HLL is liberating its brands from their existing category mindset. Historically,brands originated and stayed within a category format. HLL sees it’s Power Brands asbeing able to occupy a unique position in the consumer's mind and therefore being able tostretch into other product formats and categories. All such initiatives have had apromising start, and there are more to come.
NATIONWIDE MANUFACTURING FACILITIES
This diverse product range is manufactured in over 100 factories, located across thelength and breadth of India. The operations involve 2,000 suppliers and associates. About28 factories are situated in backward areas. In fact, all major investments of HLL, inrecent years, have been either in A-Category backward areas or No-Industry Districts.These include factories in Khamgaon and Yavatmal (Maharashtra), Chhindwara (MadhyaPradesh), Orai, Sumerpur and Khalilabad (Uttar Pradesh), Haldia (West Bengal), Silvassa(Dadra & Nagar Haveli), Pondicherry, Goa and Doom Dooma (Assam). In 2001 itself,HLL set up seven new factories in backward areas.