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Table Of Contents

Why Create an E-Book?
Let’s Get Shakin’!
An E-Book Is Not A Strategy
Why Read This E-Book?
How to Use Epic E-Book Creation
Content That Rocks
Finding Your Topic
The Sex And Cash Theory
Finding Your Idea
Powerful Brainstorming Tools
Choosing A Title
Always Have A Working Title
The Power and Peril of Cliches
Be Unique, Do It Differently
Be Slightly Different: Do the Twist
Planning Your E-Book
Outlining & Pre-Writing
For Dedicated Outline Haters
Research That Doesn’t Suck
Creating Your Content
Getting Down To Business
Staying Motivated
Write Like You Speak
A Quick Word on Outsourcing Content
Editing & Revising
Hide It In A Drawer For A Week
Read It Out Loud
Green Pen to the Rescue
If you wouldn’t say it big, don’t say it all
And When You’re Done
Murder your darlings
Always (ALWAYS) Get Feedback
Murder Your Darlings
Dressed To Kill
Principles for Awesome and Effective Design
Keep It Simple
Create a Hierarchy
Support, Don’t Distract
Now You’re an Expert, Right?
Le Wonderful World of Typography
The Upside Down Typography Pyramid
The Golden Rule of Typography
Express Yourself & Your Message
Breaking Out of Black & White
Color Theory Spelled S-I-M-P-L-E
Color Rules You Can Use Right Now
Using Pretty Pictures
Pictures, Pictures, and More Pictures
Finding Pretty Pictures
Charts, Graphs and More Yummy Data
Finding the Right Pictures
Hire Students
Promotion & Undying Gratitude
Creative Layouts
Considering Print Requirements
Laying It All Out
Vertical or Horizontal
The Argument for Better Columns
The King of Layout: White Space
A Small Note on Headers and Footers
What To Expect Your User Is Expecting
An Experience To Remember
Thinking Through Interactivity
User Friendly Writing
User Experience is Everything
And Now
Publishing Your E-Book
Software: Your Digital Toolbelt
Paid Software
Free Software
Ready For Launch!
Pre-Release
Announce Ahead of Time
Have a Series of Launch Posts
Tease Your Audience
Test and Retest
Send Previews
Recruit Affliates
To Capture Email or Not?
This Is A Limited Time Offer
Pay What You Want
Paid Launch
Set Your Price
Limited Time Only (Again)
Preview Sale
Promoting Your Product
Tweet Your Heart Out
Facebook
Love Your E-Mail List
Your Own Personal Blogging Network
Deliver Wow
Wow Their Pants Off
Podcasts
Interviews
Videos
Workbooks and Worksheets
Step-by-Step How-Tos
Other People’s Products
Break the Rules
Write The Message That Matters
When Less Is More
What Are You Waiting For?
Make Their Jaws Drop
Making New Rules With New Media
Stop Waiting To Get It Out There
Want To Learn More?
I Thought You Might
By Bloggers Moving Forward
Say Hello and Get Ready For Fun
For Dedicated Webpreneurs Only
Rule Breakers And Mischief Makers
Share The Love
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Epic e Book Creation

Epic e Book Creation

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Published by: Aitor Calero García on Mar 14, 2011
Copyright:Attribution Non-commercial

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03/17/2012

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