Welcome to Scribd, the world's digital library. Read, publish, and share books and documents. See more
Download
Standard view
Full view
of .
Look up keyword or section
Like this
8Activity

Table Of Contents

1.3 Current Strategies
Figure 1 - Business Map (T-O £8.32bn)
2.0 External Analysis
2.1 PESTEL Analysis
2.2 Porter’s Five Forces
2.3 GE Matrix
3.0 Customer Analysis
4.0 Competitor Analysis
4.1 Strategic Groups
4.2 Airline Quality Review (AQR)
5.0 Internal Analysis
5.1 Value Chain Analysis (VCA)
5.2 Resource Based View (RBV)
5.3 Financial Analysis (Source: British Airways, 2008)
6.0 Summary
6.1 SWOT Analysis
6.2 Key Strategic Issues
7.0 Strategy Formulation
7.1 TOWs Matrix
Figure 11 - Preliminary Comparison of Strategies
8.0 Analysis of Strategic Options
8.1 Strategic Option 1 - Improvement to People Processes
8.2 Strategic Option 2 - Improved Environmental Stance
8.3 Strategic Option 3 - Improved Technological Stance
8.4 Strategic Option 4 - Segment Focus
8.5 Strategic Option 5 - Broader Service Offering
9.0 Implementation
9.1 Company Structure
9.2 Service Quality Gaps Model
9.3 Managing the Change
9.4 Gantt Chart
9.5 Stakeholder Map
9.6 Control Systems
9.7 Balance Scorecard
10.0 Critique
0 of .
Results for:
No results containing your search query
P. 1
British-Airways-Strategic-Plan

British-Airways-Strategic-Plan

Ratings: (0)|Views: 1,140|Likes:
Published by Olalekan Afolabi

More info:

Published by: Olalekan Afolabi on Mar 14, 2011
Copyright:Attribution Non-commercial

Availability:

Read on Scribd mobile: iPhone, iPad and Android.
download as PDF, TXT or read online from Scribd
See more
See less

05/02/2013

pdf

text

original

You're Reading a Free Preview
Pages 5 to 49 are not shown in this preview.

Activity (8)

You've already reviewed this. Edit your review.
1 hundred reads
1 thousand reads
Youngsfeirian liked this
Dinesh Badhu liked this
Raghu Nayak liked this
Raghu Nayak liked this
liverpool35 liked this

You're Reading a Free Preview

Download
scribd
/*********** DO NOT ALTER ANYTHING BELOW THIS LINE ! ************/ var s_code=s.t();if(s_code)document.write(s_code)//-->