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New Product Development

New Product Development

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Published by Imran Akbar
New product development,
New product development,

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Categories:Types, Research
Published by: Imran Akbar on Mar 15, 2011
Copyright:Attribution Non-commercial

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06/04/2013

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different things to different people
development of new products, changes in design oestablished products, or use of new materials orcomponentsinmanufactureofestablishedproducts
 
ƒ
D
escribes the complete process of bringing anewproductorservicetomarket.
ƒ
2
parallelpaths involvedintheNP
D
process:
one involves the idea generation, productdesignanddetailengineering;
the other involves market research and marketinganalysis.
ƒ
C
ompanies typically see NP
D
as the first stage ingenerating & commercializing new products withintheoverall strategicprocess ofPL
C
management usedtomaintainorgrowtheirmarketshare.

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