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CUSTOMER ANALYSIS

CUSTOMER ANALYSIS

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Published by: Wan Muhammad Abdul Hakim on Mar 15, 2011
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03/15/2011

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CUSTOMER ANALYSIS
STRATEGIC MARKETSEGMENTATION
 
WH
Y MUST
W
E ANALYZE OURCUSTOMERS?
 
Continue«.
So that we can understand their behavior.
We can identify their needs and wants.
We can identify their purchasing motives and whattheir value most in their purchase.
We can scan and indentify their unmet needs andwants.
From all of the above we can identify and executemarket driven strategy which lead to customer satisfaction which later on lead to our firm¶sperformance.

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