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Table Of Contents

INTRODUCTION
STEP 1 – UNDERSTANDING WHAT ECOTOURISM IS
What kinds of ecotourism might succeed in rural Alaska?
What are the different types of rural ecotourism services?
STEP 2 – IDENTIFYING ECOTOURISM OPPORTUNITIES IN ALASKA
Nature‐Based Attractions
Adventure Attractions
Cultural Attractions
STEP 3 – DECIDING IF ECOTOURISM IS RIGHT FOR YOU
What Is Your Motivation?
Personal Resources Inventory
STEP 4 – MARKETING YOUR BUSINESS
What is marketing?
Situation Analysis
Market Research
Promotion
Advertising
The Internet
Sales
Post‐Season Evaluation and Follow‐Up
STEP 5 – UNDERSTANDING LEGAL REQUIREMENTS
Alaska Business License
Transportation Licenses and Permits
Licenses, Permits, and Registrations for Guide Activities
Land Use Permits
Employment
Lodging and Food Service
Americans with Disabilities Act
“Commercial” Pricing
Getting It to You
Old Equipment
STEP 7 – TRAINING, EDUCATION, AND SKILLS
Training
Education
Interpretation
STEP 9 – OPERATIONS AND SAFETY
Conveying a Sense of Safety
Ensuring Safety
Contingency Planning
Response in an Incident
Seven Steps to Survival
STEP 10 – ACHIEVING CUSTOMER SATISFACTION
Seven Components of Visitor Satisfaction
Some Additional Visitor Satisfaction Tips
STEP 11 – BUSINESS PLANNING AND MANAGEMENT
Business Plan
Business Management
Lessons from Interviews with Rural Business Owners
STEP 12 – INSURANCE, BONDS, AND LIABILITY RELEASES
Commercial General Liability
Guides and Outfitters (G&O)
Vessel Insurance
Commercial Vehicle Coverage
Workers’ Compensation
Bonds
Informed Consent and Liability Waivers
Some Insurance Terms and Tips
STEP 13 – CONCLUSIONS
Appendix C ­ USCG Requirements for Carrying Passengers for Hire
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ecotourism

ecotourism

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Published by brmrodrigues

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Published by: brmrodrigues on Mar 15, 2011
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