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Event Management

Event Management

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Published by Andy Giri

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Published by: Andy Giri on Mar 15, 2011
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11/11/2012

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ROLL NO: - 93BBA SEM VI
EVENTMANAGEMETN
 
IMPORTANCE OF EVENT MANAGEMENT
Event management is nothing but a systematic way to create settings andexecute properly festivals, events and conferences. Event management typicallyinvolves identification of target audience, devising a concept, plan logistics aswell as coordinate and execute modalities of an event. Numerous companies hostand organize events ranging from small private family dos like weddings or birthday parties to large-scale international events like conferences and eventslike Asian games, film festivals that virtually represent the image of a wholecountry. Event management companies come into picture when corporate,charitable organizations, and other groups want to hold events to marketthemselves, build business relationships, raise money or celebrate an event. A ssuch for event management companies post-event analysis and ensuring a returnon investment is a important driver that keeps the industry afloat.Event management companies organize corporate events apart from productlaunch, press conference, corporate meetings, road shows, grand shop/officeopenings, music concerts, award ceremony, investiture ceremony, film premiereparty or film launch/release party, awareness events/campaign party, variety of fashion shows, as well as many types of private gigs such as weddings,reunions, passing out parties, engagement as well as not to mention the birthdayparties.Event management companies handle all the creative, technical and logisticalelements of an event. As a strategic marketing and communications tool eventmanagement also covers press conference for product launches as apromotional event that will help their clients to communicate well with their prospective clients. These promotional events are also used as a tool to generatemedia coverage and reach out to countless people in one go. As such eventmanagement has become a multi-million dollar industry with fields such as MICE(Meetings, Incentives, Conventions and Exhibitions), conferences and seminarsas well as live music concerts and sporting events.
A Proven Approach For Successful Events And Meetings
Cambridge Consulting has been active in the field of organization effectivenessfor over 20 years. As part of our work, we specialize in assisting our clients in
 
maximizing the value of their events, and to execute results that matter. Over thisperiod, the professionals at Cambridge Consulting have organized and facilitatedworkshops and meetings for our clients around the world. As recognized expertsin project management, we know what it takes to make these events successful,and we work with our clients to make each and every engagement exceed their needs and expectations.We treat every engagement as a project, where we help our clients to:1.
 
Define a clear outcome2.
 
Identify all involved parties3.
 
Understand the needs of the key stakeholders4.
 
Develop a plan that will ensure success (this includes both an event logisticsplan and a meeting plan)5.
 
Mange hand-offs to ensure that nothing ´falls through the cracksµ6.
 
Develop measures for success for both the event logistics and themeeting/workshop7.
 
Ensure clear communication throughout the engagement8.
 
Identify and mange risks associated with the event9.
 
Take a team approach to achieving the outcome, and ensure that everyone onthe team has what they need to be successful.
If The Event Is Important, Don·t Take Chances!
We understand that it is often the little things that make the difference between asuccessful event and on that is just ´acceptableµ. As such, we do more than just´Murphy-proofµ the plan. We always look for unique ways to add value for theevent sponsor and meeting participants.As an example, we understand that you are thinking about investing in an eventwith the intent of getting participants to interact and collaborate on an importanttopic. Asking people to take the time out of their busy schedules to attend ameeting means that the perceived value of the meeting must be high to justify thetime away from the office. Our primary goal in these situations is to assist inbuilding an agenda that maximizes collaborative discussion and networking, andresults in meaningful action after the meeting.In the present economic environment, it·s fundamental that event managers workas efficiently as possible. Running lucrative events is a time consuming andcomplicated process. It can take many years of training and on the jobexperience for an event manager to become extremely effective at what they do.One of the troublesevent managementfaces is the huge number of activities andprocedures that are involved in setting up and running events. Having thecapability to multi-task and being well organised are traits that event managers

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