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Table Of Contents

ORIGIN OF INSURANCE
IMPORTANCE OF LIFE INSURANCE:
PRINCIPLES APPLICABLE TO LIFE INSURANCE
NEED FOR LIFE INSURANCE
WORKING OF LIFE-INSURANCE BUSINESS
INSURER¶S BUSINESS MODEL
LIFE INSURANCE MIX
1. Product Mix
A. Product Differentiation
3. Place Mix
4. Promotion Mix
5. People Mix
6. Physical Evidence
7. Process Mix
CLAIM SETTLING PROCESS OF LIFE INSURANCE
LIFE INSURANCE MARKETING TRIANGLE
LIFE INSURANCE FLOWER OF SERVICES
4 I¶S FOR LIFE INSURANCE
COMPLAINT HANDLING
LIFE INSURERS IN INDIA
PERFORMANCE OF THE INDUSTRY
PRESENT MARKET STRUCTURE
Total market share of LIC as compared to other private
players
TRAITS OF LIFE INSURANCE SECTOR AS OLIGOPOLY
ARE AS FOLLOWS:
Case study
A. Introduction
ICICI Lombard Life Insurance:
The interview
Conclusion:
Concluding summary
Bibliography
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FINAL PROJ

FINAL PROJ

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Published by Zarna Radia

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Published by: Zarna Radia on Mar 15, 2011
Copyright:Attribution Non-commercial

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01/06/2014

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