Welcome to Scribd, the world's digital library. Read, publish, and share books and documents. See more
Download
Standard view
Full view
of .
Look up keyword
Like this
1Activity
0 of .
Results for:
No results containing your search query
P. 1
SPT501 qutionnaire

SPT501 qutionnaire

Ratings: (0)|Views: 4 |Likes:
Published by Tony Lee

More info:

Published by: Tony Lee on Mar 15, 2011
Copyright:Attribution Non-commercial

Availability:

Read on Scribd mobile: iPhone, iPad and Android.
download as DOCX, PDF, TXT or read online from Scribd
See more
See less

03/15/2011

pdf

text

original

 
SPT 501 Research Methods in Sport Management
The Influence of Endorsements to Sales of Sport Shoe
Author: Tung-Ying LeeDear respondent,This research is about the influence of endorsement to sales of sport shoe. Please answer allthe questions according to your experiences. It will take around 10 minutes to complete thequestionnaire.
Part OneSection A: Demographic
1.
 
W
hat is your gender?A.
 
MaleB.
 
Female2.
 
W
hat is your age range?A.
 
Below 18B.
 
18  23C.
 
24  28D.
 
29  35E.
 
Above 353.
 
W
hat is your education level?A.
 
SecondaryB.
 
High SchoolC.
 
UniversityD.
 
Postgraduate4.
 
W
hat is your monthly income range?A.
 
Below $2,000B.
 
$2,000  $5,000C.
 
$5,001  $10,000D.
 
$10,001 $20,000E.
 
Over 20,000
 
5.
 
W
hat sport do you like to participate in? (Multiple-choice)A.
 
BasketballB.
 
BaseballC.
 
FootballD.
 
TennisE.
 
SoccerF.
 
Golf G.
 
RunningH.
 
Skateboard/SnowboardI.
 
Other Please Specify __________________________
Section B: Purchase Behavior
6
.
 
Have you bought any sport shoe in the last
6
months?A.
 
Yes, what brand? ________________B.
 
No7.
 
How much are you willing to spend on a pair of sport shoes?A.
 
Below $50B.
 
$50  $70C.
 
$71  $100D.
 
$101  $150E.
 
Over $1508.
 
How often do you buy a pair of sport shoes?A.
 
Less than once a monthB.
 
Every 3 monthsC.
 
Every
6
monthsD.
 
Once a yearE.
 
More than once a year9.
 
W
hat is the main reason you buy sport shoes?A.
 
Attracted by new collectionB.
 
Attracted by Celebrity/player endorsementC.
 
Do exerciseD.
 
Sale promotion/Price cutE.
 
Follow fashion trendF.
 
Other Please Specify __________________________
 
 
 
Section C: Product Preference
10.
 
W
hat is your favorite sport shoe brand? (Please choose 3 favorite brands in order of preference from the brands in the table below. 1-most favorite, 3-least favorite.)
NIKE(JORDAN)ADIDASREEBOK PUMAUNDER ARMOURVansAsicsSKECHERSDC Shoes
11.
 
W
hich factors influence your decision to purchase a pair of sport shoes? Please choosethe number that best reflects your opinion on a scale of 
1 (No Influence)
to
5 (StrongInfluence)
or
NA (Not Applicable)
.A.
 
Price1 2 3 4 5 NAB.
 
Quality1 2 3 4 5 NAC.
 
Comfort1 2 3 4 5 NAD.
 
Style/Design1 2 3 4 5 NAE.
 
Technology1 2 3 4 5 NAF.
 
Durability1 2 3 4 5 NAG.
 
Advertisement/Endorsement1 2 3 4 5 NAH.
 
Brand Image1 2 3 4 5 NA

You're Reading a Free Preview

Download
/*********** DO NOT ALTER ANYTHING BELOW THIS LINE ! ************/ var s_code=s.t();if(s_code)document.write(s_code)//-->