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Author: Tung-Ying Lee

Dear respondent,

This research is about the influence of endorsement to sales of sport shoe. Please answer all
the questions according to your experiences. It will take around 10 minutes to complete the
questionnaire.



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1.Ê hat is your gender?
A.Ê Male
B.Ê Female

2.Ê hat is your age range?

A.Ê Below 18
B.Ê 18 ʹ 23
C.Ê 24 ʹ 28
D.Ê 29 ʹ 35
E.Ê Above 35

3.Ê hat is your education level?

A.Ê Secondary
B.Ê High School
C.Ê University
D.Ê Postgraduate

4.Ê hat is your monthly income range?

A.Ê Below $2,000
B.Ê $2,000 ʹ $5,000
C.Ê $5,001 ʹ $10,000
D.Ê $10,001 ʹ$20,000
E.Ê Over 20,000
5.Ê hat sport do you like to participate in? (Multiple-choice)
A.Ê Basketball
B.Ê Baseball
C.Ê Football
D.Ê Tennis
E.Ê Soccer
F.Ê Golf
G.Ê Running
H.Ê Skateboard/Snowboard
I.Ê Other Please Specify __________________________

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Î.Ê Have you bought any sport shoe in the last Î months?
A.Ê Yes, what brand? ________________
B.Ê No

7.Ê How much are you willing to spend on a pair of sport shoes?
A.Ê Below $50
B.Ê $50 ʹ $70
C.Ê $71 ʹ $100
D.Ê $101 ʹ $150
E.Ê Over $150

8.Ê How often do you buy a pair of sport shoes?

A.Ê Less than once a month
B.Ê Every 3 months
C.Ê Every Î months
D.Ê Once a year
E.Ê More than once a year

9.Ê hat is the main reason you buy sport shoes?

A.Ê Attracted by new collection
B.Ê Attracted by Celebrity/player endorsement
C.Ê Do exercise
D.Ê Sale promotion/Price cut
E.Ê Follow fashion trend
F.Ê Other Please Specify __________________________
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10.Ê hat is your favorite sport shoe brand? (Please choose 3 favorite brands in order of
preference from the brands in the table below. 1-most favorite, 3-least favorite.)

Ê Ê


Ê

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 Ê Ê
Ê
Ê
Ê
ÊÊ

11.Êhich factors influence your decision to purchase a pair of sport shoes? Please choose
the number that best reflects your opinion on a scale of "#$ to "c

$or #"# %$.
A.Ê Price
1 2 3 4 5 NA
B.Ê Quality
1 2 3 4 5 NA
C.Ê Comfort
1 2 3 4 5 NA
D.Ê Style/Design
1 2 3 4 5 NA
E.Ê Technology
1 2 3 4 5 NA
F.Ê Durability
1 2 3 4 5 NA
G.Ê Advertisement/Endorsement
1 2 3 4 5 NA
H.Ê Brand Image
1 2 3 4 5 NA
 Thank you for answering the part 1 questions. Please watch the two following
advertisement and then answer the questions.

1.Ê http://www.youtube.com/watch?v=k3ePXVO-QHs
2.Ê http://www.youtube.com/watch?v=xOy8QKCzifE




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12.Ê Do you think the sport shoes endorsed by a celebrity/player have greater quality
guaranteed when compared to the other shoes?
A.Ê Yes
B.Ê No

13.Ê Assume that you are going to buy a pair of sport shoes, but the price of the sport shoes
endorsed by celebrity/player exceeds your budget. ill you still buy them?
A.Ê Yes, reason?

____________________________________________________________

B.Ê No

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