Trade Off (Unplugged) Kevin Maney with Moe Abdou
I am fascinated by your book and I think it’s got so much applicationspecifically for the entrepreneurs that we work with.My passion has always been working with entrepreneurs and helpingentrepreneurs.It really got me to think that when I was out there in the financial world working with businesses, this whole issue of making decisions specifically when it comes to products and services … crippled people, Kevin. It really did whether a business was small or large, whether they’re makingfinancial decisions for us or whether they’re making business decisions for them. I was attracted to your work.
I have to ask you, you talk about the tradeoff between quality and convenience or being the best and being convenient. What do you make of the mayhem of at least here on the West Coast to the new iPhone releaseyesterday?
Apple has been the king of constantly creating this high fidelity version of theproduct that makes them -- I mean, it’s perfect it fits perfectly in thedescription of the book that it creates extreme desire and it doesn’t matter if there is, as with the iPhone 4, extremely inconvenient to get. You go stand inline or register to buy it two seconds after midnight when it goes on sale. It hascache and the cool factor, the bragging rights of being able to say, I bought thisand I have this. They’re masters at it. They’re just absolutely masters atcreating this super high fidelity product that everybody feels like they have tohave no matter how hard it is to get.
It’s definitely not high convenience although they claim it is highconvenience.
Convenience, the definition in the book is how easy it is for someone to getsomething and enjoy it. The iPhone itself is not particularly easy to get. Evenon the user experience side of things, there is a certain inconvenience to theiPhone. It’s on a terrible network with AT&T that everybody complains about.It has a history of so many things like dropping calls and not having some of thefunctionality that actually other cell phones that don’t quite have the sameimage have on them but it doesn’t matter because Apple has been able tocreate this aura about the iPhone that just can’t be beat by anybody else nomatter how hard they try.
Do you have one?