Chevron Pulse Report: 4Q 2010 Edition - The State of the Online Energy Conversation

4Q 2010 EditionJuly 2009 – December 2010

Table of Contents

1. Overview 3 3. Energy and Technology 32

The Energy Conversation 3 Summary 33Methodology 4 Taxonomy 34Executive Summary 8 Topics 35The Online Energy Conversation Volume 10 Volume and Net Sentiment 38Timeline of the Energy Conversation 11 Volume of Online Conversations 39Volume and Net Sentiment 13 Net Sentiment and Sentiment Volume 40Sentiment Trends 14 Sentiment Trends 41Online Conversation Platforms Volume 15 Energy Efficiency 42Technology and Innovation 44

2. Energy Resources 16

Alternatives and Renewables 46Summary 17 Influencers 48Taxonomy 18Topics 19

4. Energy and Environment 49

Volume and Net Sentiment 21 Summary 50Volume of Online Conversations 22 Taxonomy 51Net Sentiment and Sentiment Volume 23 Topics 52Sentiment Trends 24 Volume and Net Sentiment 54Access 25 Volume of Online Conversations 55Energy Reserves 27 Net Sentiment and Sentiment Volume 56Energy Security 29 Sentiment Trends 57Influencers 31 Environment, Resources and Policy 58Climate Change 60Influencers 62

5. Join the Online Conversation 63

The Chevron Pulse Report (TM) is © 2011 Chevron Corporation. All rights reserved. Chevron hereby grants to any person a royalty-free license to copy the Report in whole or in part.Your license is conditioned upon providing attribution to Chevron (e.g., “Source: Chevron PulseReport, 4Q 2010Edition”).

Since we last explored the online energy conversation inIn the summer of 2008, Chevron partnered with Edelman toprevious editions of

The Chevron Pulse Report: The State of

gain a better understanding of the online conversation about

Online Conversation About Energy Issues

, the landscape of energy. Together, Chevron and Edelman identified more thanthis discussion has continued to evolve and expand both online50 key energy issues and conversation topics

. Working with

and off.

Alterian’s SM2** social media monitoring tool, we begananalyzing the focus, volume and sentiment of the online

This latest edition examines energy conversation trends that

conversation about these issues across online media

occurred online over the 18-month period of July 1, 2009,

outlets and social media platforms such as blogs, Twitter,

through December 31, 2010. We also took a closer look at the

Facebook, YouTube and Flickr.

fourth quarter of 2010 and analyzed how the results differedfrom the third quarter of 2010.Since then, Chevron has been using the data to stay informedabout energy topics that are important to people participating

During the fourth quarter of 2010, there were roughly

in online conversation.

5.7 million posts

* about energy that emerged across onlineplatforms. Furthermore, from

July 1, 2009, through December

This quarterly report articulates how the online conversation

31, 2010, approximately 20.8 million online posts

about energy has evolved. We place a lot of emphasis on

discussed energy.

translating the conversation into simple visuals, whileunderstanding that it is nearly impossible to represent morethan 20 million conversations in a handful of words.Chevron and Edelman hope you find this information usefuland engaging.

We welcome and encourage you to shareyour thoughts and ask questions about the Pulse Reportatwww.chevronpulsereport.com.

*The term “posts” is used generically to represent a piece of online content, such as a blog post, tweet, photo, video or discussion comment.**SM2 is a social media monitoring and analysis tool that tracks and measures online conversations across blogs, forums and social media platforms based on volume, sentiment and influence.

Overview

The Energy Conversation

Chevron PulseReport - 4Q 2010 Edition, July 2009 - December 2010| Prepared by Edelman