Welcome to Scribd, the world's digital library. Read, publish, and share books and documents. See more
Download
Standard view
Full view
of .
Look up keyword
Like this
5Activity
0 of .
Results for:
No results containing your search query
P. 1
Example - Hair Colour

Example - Hair Colour

Ratings: (0)|Views: 466|Likes:
Published by Ram Yadav

More info:

Published by: Ram Yadav on Mar 16, 2011
Copyright:Attribution Non-commercial

Availability:

Read on Scribd mobile: iPhone, iPad and Android.
download as PPT, PDF, TXT or read online from Scribd
See more
See less

02/21/2013

pdf

text

original

 
A MARKET REPORTON
GUIDED BY-SUBMITTED BY-
 
INTRODUCTION
y
In the early 1990s with the entry of L'Oreal and hair colours. The hair colour market became one of thefastest growing segments in 1998.
y
Today, if there are more brands inthe Indian market, it¶s largely due todemand.
y
When hair colours first came toIndia, it was largely to cover greyhair.
y
But with the increasing number of youth in the country, it has become afashion statement, especially withthe young and trendy.
 
INTRODUCTION
y
Hair colours were traditionally aimedat the 15-45 age female segment.
y
But market research shows that therewas a growing population of 15-45males which patronised the categoryin a big way.
y
This is because of the corporateculture that places an emphasis onyoung male employees looking smartand trendy.
y
That¶s why all the players have plansto
modify existing products, launchnew products and target differentgeographic segments and age-groups.

Activity (5)

You've already reviewed this. Edit your review.
1 thousand reads
1 hundred reads
Kavya Menon liked this
Afroditi Mimikou liked this
gullybaba liked this

You're Reading a Free Preview

Download
scribd
/*********** DO NOT ALTER ANYTHING BELOW THIS LINE ! ************/ var s_code=s.t();if(s_code)document.write(s_code)//-->