Top 10 Rules For Crowdsourcing Business Ideas
Ben Popper | Aug. 3, 2010, 3:49 PM
To traditional businesspeople, crowdsourcingprobably sounds nuts.Instead of hiring toptalent to handle aproblem, companiesturn it over to themasses.The term was coined byjournalist Jeff Howe in2006. Back then it was a relatively unknown phenomenon.But in recent years crowdsourcing has become downright trendy. Major brands like PepsiCo and Toyota have embraced the technique.Without careful control and planning, however, crowdsourcing can leadto disaster. We've chronicled a few of those unhappy accidents in thepast,you can check them out here. "I still think it can be an incredibly effective way for a company to cutcosts or generate ideas," says Howe. "But right now, I think it wouldserve folks well to approach crowdsourcing with a little moreskepticism."