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Table Of Contents

1.1 Introduction
1.2 The relevance of the topic
1.3 The research area of the study
1.4 The objectives of the research
1.5 The research methodology
1.6 The dissertation structure
2.1. Introduction
2.1.1. Rural areas: a multiple definition
2.1.3. Local development
2.3. Rural tourism in Europe
2.3.2. European funding for rural tourism
2.4. General trends in the economic and social situation of rural areas in
2.4.1 Socio-historical analysis of the evolution of rurality 1945-1960: Technical progress for rebuilding 1960-1975: The world growth After 1975: the crisis and the questioning
2.4.2 The four functions of rural areas in France The declining countryside The new countryside
development of rural tourism
2.6 Tourism as a tool for local development
2.6.1 Challenges and opportunities
2.6.2 Economic, social and environmental negative impacts Mitigated economic repercussions Social repercussions of tourism
2.7 Conclusion:
3.1.Approach of the topic:
and falsification
development process Sub-hypothesis II: Importance of quality Sub-hypothesis III: Importance of co-ordination Sub-hypothesis IV: importance of the federation of the different Sub-hypothesis V: importance of the participation of local
3.3. Secondary data:
3.3.1. Literature review:
3.3.2. Secondary data about Haute-Corrèze:
3.4. Primary data:
3.4.1. Quantitative versus qualitative data collection
3.4.2. Qualitative data collection: In-depth interviews: Aims of the research Interview design Selection of the sample
3.5. Discussion of the results:
3.5.1.Analysis of the tourism potential of the territory
Figure 3: Evaluation of the local touristic potential
3.5.2. Specific analysis of the organisation of tourism on the territory
3.6 Conclusion
4.1 Introduction
4.2 What is a ‘Pays’?
4.3 Geographic presentation of the Pays
4.3.1 Perimeter of the territory
Figure 5: Localisation of Haute-Corrèze
Figure 6: Federation of the Pays Haute-Corrèze - list of municipalities
4.3.2 Importance of water in the culture of the pays
4.3.3 Two geographical entities in the Pays
4.4 Demographic characteristics
Figure 8: Population pyramid
4.5 Equipment and infrastructures
4.5.1 Accessibility
4.5.2 Equipment
Figure 9: Level of equipment of the Pays
4.5.3 Housing
4.6 Socio-economic characteristics
4.6.1 Social characteristics
4.6.2 Types of economic activities Agriculture
4.7 SWOT analysis
4.7.1 Strengths of the territory that can have an influence on tourism
4.7.2 Weaknesses of the territory that can have an influence on tourism
4.7.3 Opportunities that can have an influence on tourism
4.7.4 Threats that can have an influence on tourism
4.8 Conclusion
5.1. Introduction
5.2. The territory resources
Figure 10: Distribution of heritage in the Corrèze département
5.2.1. Natural resources18
5.2.2. Cultural resources The built heritage Animations and festivals Gastronomy
5.3. Touristic supply
5.3.1. Agri-tourism and gastronomy: the “Bienvenue à la ferme” network
5.3.2. Accommodations Hotels
accommodation - in thousands of nights Gîtes and Bed and Breakfasts Camping sites
Figure 15: Distribution of Haute-Corrèze camping sites per category
département Second homes
5.3.3. Activity suppliers
5.4. The demand
5.4.1. General trends of the rural tourists New expectations of the customers New purchasing behaviours New socio-cultural trends
5.4.2. Characteristics of the tourists coming in Haute-Corrèze
5.4.3. Characteristics of the stays in Haute-Corrèze A majority of stays spent in non-market accommodations Activities practised: nature, culture and idleness Low expenses An average length of stay higher than the national trends
5.4.4. Motivations of tourists coming in Haute-Corrèze
5.4.5. Satisfaction of tourists coming in Haute-Corrèze
5.5. Competitors
Figure 18: Figures about the frequentation of Corrèze competitors
5.6. Promotion and communication
5.6.1. Image
Figure 19: Focus on the image given by the tourism agents interviewed
5.6.2. Communication and promotion Edition of brochures Creation of websites National communication campaigns Participation to tourism fairs Rest areas of the roads and motorways
5.6.3. Marketing
5.7. Tourism organisation on the territory
5.7.1. Public structures Departmental structures Local structures
and Haute-Corrèze/Corrèze ratio
5.7.2. Private structures and associations
5.8. SWOT analysis
5.8.1. SWOT analysis of the supply Strengths and weaknesses for the supply Opportunities and threats for the supply
5.8.2. SWOT analysis of the demand Strengths and weaknesses for the demand Opportunities and threats for the demand
5.8.3. SWOT analysis of the positioning of the territory
5.8.4. SWOT analysis of the tourism organisation
5.9. Conclusion
6.1. Conclusion
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Saule thesis

Saule thesis

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Published by Lamia Vtori

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Published by: Lamia Vtori on Mar 16, 2011
Copyright:Attribution Non-commercial


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