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Essays on the Economics of Two-Sided Markets- Economics, Antitrust and Strategy

Essays on the Economics of Two-Sided Markets- Economics, Antitrust and Strategy

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Published by GlobalEcon
Economist Dr. David S. Evans and Chairman of Global Economics Group has authored sixteen essays covering five broad categories of two-sided markets:
1. Economics of multi-sided platform businesses, generally.
2. Fundamental adjustments to anti-trust policies that must be made in response to multi-sided markets.
3. Web-based platforms.
4. Payment cards.
5. Software platforms.
In these essays, Dr. Evans explains the economics of multi-sided platforms, as well as the issues these platforms pose for competition policy. Initially, economists did not believe two-sided markets were anything new, but Dr. Evans outlines why two-sided markets present a unique and specific branch within microeconomics as a whole. Within these essays, Dr. Evans delves into such issues as interchange fees and their regulation, antitrust issues raised by the emerging global Internet economy, the daunting challenge to multi-sided platform based startup companies, among many others.
Economist Dr. David S. Evans and Chairman of Global Economics Group has authored sixteen essays covering five broad categories of two-sided markets:
1. Economics of multi-sided platform businesses, generally.
2. Fundamental adjustments to anti-trust policies that must be made in response to multi-sided markets.
3. Web-based platforms.
4. Payment cards.
5. Software platforms.
In these essays, Dr. Evans explains the economics of multi-sided platforms, as well as the issues these platforms pose for competition policy. Initially, economists did not believe two-sided markets were anything new, but Dr. Evans outlines why two-sided markets present a unique and specific branch within microeconomics as a whole. Within these essays, Dr. Evans delves into such issues as interchange fees and their regulation, antitrust issues raised by the emerging global Internet economy, the daunting challenge to multi-sided platform based startup companies, among many others.

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Published by: GlobalEcon on Mar 16, 2011
Copyright:Traditional Copyright: All rights reserved

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06/21/2013

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Electronic copy available at: http://ssrn.com/abstract=1714254
 
Electronic copy available at: http://ssrn.com/abstract=1714254
1
Preface
Given the subject o this collection, there is some irony in how I’ve chosento bring these essays to you. Publishing has traditionally been a two-sided model.Publishers get authors and readers together. Tey typically make their money by charging the reader and giving some raction o the earnings to the author asroyalties.Tis 20th century model o publishing doesn’t serve authors o academicbooks well. Oten, publishers set the price o academic books relatively high,expecting to earn the greatest prots rom libraries and a handul o acionados.For most books that aren’t aimed towards a popular audience, including mostacademic books, royalties are quite small. Optimistically, I might have been ableto buy a pretty good new bicycle i I had published these essays in the traditionalashion, but I’d rather have more people read my work than collect the chumpchange rom royalties.Tereore, the two-sided publishing model ails in two ways: the authordoesn’t make much money, and the author doesn’t get read by very many people. Moreover, most publishers in my experience are still using 20
th
century technology to produce and distribute books. It can take many monthsi notyearsrom a book’s conception to its appearance in a reader’s hands.Te irony is apparent that, in order to bring my work into the 21
st
century,I have decided to publish my collection o essays about two-sided markets in aone-sided way. I ditched the intermediary and chose to connect directly withlikely readers. I’m sure some o you would preer the eel o paper and leather buthopeully the price is right. It was easy or me to decide to make this volume reebecause it cost almost nothing to produce and distribute it.Tis version o the book consists o a series o urls (website addresses) thatwill take you to the original papers. It is easy to download and store them as pdson your iPad or whatever e-reader you use, as well as on your personal computer.For those who nd multiple downloading inconvenient, just wait: I am planningto release a downloadable pd o the entire volume in the early part o 2011. Itwill have all o the chapters available in a single download.Tis approach is novel, and no doubt imperect, but I’d like to make it betternext time. Please eel ree to post your comments on the LinkedIn group that I’vecreated (wo-Sided Market Economics, Strategy, and Law) or email me directly at david.evans@competitionpolicyinternational.comwith your suggestions.- David S. Evans
 
Electronic copy available at: http://ssrn.com/abstract=1714254
2
Acknowledgements
I would like to thank Richard Schmalensee or his collaboration on several o thearticles and books on multi-sided platorms we have done over the last decade as well asJean-Charles Rochet and Jean irole who have been generous with their comments andtime. None o them necessarily agrees with anything I say o course. I also want to extendmy appreciation to Justin Unger who led the eort to design and assemble this book.

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