Electronic copy available at: http://ssrn.com/abstract=1714254
Electronic copy available at: http://ssrn.com/abstract=1714254
1
Preface
Given the subject o this collection, there is some irony in how I’ve chosento bring these essays to you. Publishing has traditionally been a two-sided model.Publishers get authors and readers together. Tey typically make their money by charging the reader and giving some raction o the earnings to the author asroyalties.Tis 20th century model o publishing doesn’t serve authors o academicbooks well. Oten, publishers set the price o academic books relatively high,expecting to earn the greatest prots rom libraries and a handul o acionados.For most books that aren’t aimed towards a popular audience, including mostacademic books, royalties are quite small. Optimistically, I might have been ableto buy a pretty good new bicycle i I had published these essays in the traditionalashion, but I’d rather have more people read my work than collect the chumpchange rom royalties.Tereore, the two-sided publishing model ails in two ways: the authordoesn’t make much money, and the author doesn’t get read by very many people. Moreover, most publishers in my experience are still using 20
th
century technology to produce and distribute books. It can take many monthsi notyearsrom a book’s conception to its appearance in a reader’s hands.Te irony is apparent that, in order to bring my work into the 21
st
century,I have decided to publish my collection o essays about two-sided markets in aone-sided way. I ditched the intermediary and chose to connect directly withlikely readers. I’m sure some o you would preer the eel o paper and leather buthopeully the price is right. It was easy or me to decide to make this volume reebecause it cost almost nothing to produce and distribute it.Tis version o the book consists o a series o urls (website addresses) thatwill take you to the original papers. It is easy to download and store them as pdson your iPad or whatever e-reader you use, as well as on your personal computer.For those who nd multiple downloading inconvenient, just wait: I am planningto release a downloadable pd o the entire volume in the early part o 2011. Itwill have all o the chapters available in a single download.Tis approach is novel, and no doubt imperect, but I’d like to make it betternext time. Please eel ree to post your comments on the LinkedIn group that I’vecreated (wo-Sided Market Economics, Strategy, and Law) or email me directly at david.evans@competitionpolicyinternational.comwith your suggestions.- David S. Evans
Electronic copy available at: http://ssrn.com/abstract=1714254
2
Acknowledgements
I would like to thank Richard Schmalensee or his collaboration on several o thearticles and books on multi-sided platorms we have done over the last decade as well asJean-Charles Rochet and Jean irole who have been generous with their comments andtime. None o them necessarily agrees with anything I say o course. I also want to extendmy appreciation to Justin Unger who led the eort to design and assemble this book.
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Essays on the Economics of Two-Sided Markets- Economics, Antitrust and Strategy
Economist Dr. David S. Evans and Chairman of Global Economics Group has authored sixteen essays covering five broad categories of two-sided markets:
1. Economics of multi-sided platform businesses, generally.
2. Fundamental adjustments to anti-trust policies that… (More)
1. Economics of multi-sided platform businesses, generally.
2. Fundamental adjustments to anti-trust policies that… (More)
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