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Table Of Contents

Learning Objectives (continued) Learning Objectives (continued)
Learning Objective Learning Objective
Need Recognition Need Recognition
Stimulus Stimulus
Want Want
Recognition of Unfulfilled Wants Recognition of Unfulfilled Wants
Information Searches Information Searches
External Information Searches External Information Searches
Evoked Set Evoked Set
Evaluation of Alternatives Evaluation of Alternatives
Purchase Purchase
Cognitive Dissonance Cognitive Dissonance
Reducing Cognitive Dissonance Reducing Cognitive Dissonance
Postpurchase Behavior Postpurchase Behavior
Consumer Buying Decisions Consumer Buying Decisions
Routine Response Behavior Routine Response Behavior
Limited Decision Making Limited Decision Making
Extensive Decision Making Extensive Decision Making
Level of Involvement Level of Involvement
Marketing Implications of Involvement Marketing Implications of Involvement
Factors Influencing Buying Decisions Factors Influencing Buying Decisions
Culture Culture
Cultural Influences on Buying Decisions Cultural Influences on Buying Decisions
Culture is. . Culture is. . .
Value Value
Core American Values Core American Values
Understanding Culture Differences Understanding Culture Differences
Subculture Subculture
Social Class Social Class
Social Class Measurements Social Class Measurements
Social Class and Education Social Class and Education
The Impact of Social Class on Marketing The Impact of Social Class on Marketing
Social Influences Social Influences
Reference Groups Reference Groups
Influences of Reference Groups Influences of Reference Groups
Opinion Leaders Opinion Leaders
Family Family
Individual Influences Individual Influences
Psychological Influences Psychological Influences
Perception Perception
A Consumer·s Selective Exposure A Consumer·s Selective Exposure
Marketing Implications of Perception Marketing Implications of Perception
Maslow·s Hierarchy of Needs Maslow·s Hierarchy of Needs
Learning Learning
Types of Learning Types of Learning
Stimulus Generalization Stimulus Generalization
Stimulus Discrimination Stimulus Discrimination
Beliefs and Attitudes Beliefs and Attitudes
Changing Attitudes Changing Attitudes
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Published by Amruta Kapoor

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Published by: Amruta Kapoor on Mar 17, 2011
Copyright:Attribution Non-commercial

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