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Operational Efficiency: A Brand Point Management Perspective

Operational Efficiency: A Brand Point Management Perspective

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Published by BrandSquare
The white paper discusses the operational efficiency as it relates to brand point management. One of the advantages explored in the white paper is how operational efficiency strengthens global marketing and marketplace agility. This white paper compliments Schawk's white paper, "Brand Point Management: Creating Compelling and Consistent Brand Experiences." Also available on Scribd.com.
The white paper discusses the operational efficiency as it relates to brand point management. One of the advantages explored in the white paper is how operational efficiency strengthens global marketing and marketplace agility. This white paper compliments Schawk's white paper, "Brand Point Management: Creating Compelling and Consistent Brand Experiences." Also available on Scribd.com.

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Published by: BrandSquare on Aug 26, 2008
Copyright:Attribution Non-commercial No-derivs

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01/27/2014

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OperatiOnal eiciency
a Brand pOint ManageMent perspective
ExEcutivE Summary
coum-ou, hmu, m oh k o om  mou ho. m mk   h b h , muu,  o   ow o o   o qu o owu b x.th  h b u    shwk’wh 
Brand Point Management: Creating Compelling and Consistent Brand Experiences,
whh x owu m o u  b houh o’h om. i h omo ,  omo o h o  xo:
eefe
. Wh  om  b omm, oo   o , mou. Bu oo  o h uo  b’ oh , uh  mk  ob mk. a  o h obuo o h o o om  ob x.
 
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    O    p    e    r    a    t    i    O    n    a    l    e    f    f    i    c    i    e    n    c    y  :    a    B    r    a    n    d    p    O    i    n    t    M    a    n    a    g    e    M    e    n    t    p    e    r    s    p    e    c    t    i    v    e
B o mm’ ow   how  om  o b x whoum  wh  b. to h h u, b mu oou  h ,  xuo h o b mk.th’ wh oo   hou bbu h .th omo   o ommuo mo k
ee
o ,   xuo .Wh h o h uo  oj-kow o mu h o  b’ , omh houh , , m  ,h   h   w h mo h o h oh .suo
esses
mu b   o ou h, boh  how ku k  h  howh k mh wh ou  ubqu k.Oo   h o.a
e
  hu o. suo o whoh m uo hoo wok b . a om hoo – uh  h mm m –  h oh, mkb m mo o,  o ou mo om  h .shwk h ou  ou o  om o b x o  . Oo   k omo.
thE contExt or opErational EiciEncyand Brand point managEmEnt SErvicES
H  h  h mk oo  b o mm  mou o:
• Product choices are mushrooming, and
w-ou o  ow  mo mb, ow- muu mu  oo o.
• Consumers are reacting to choice and price
omo b bom  b-  h-o.a h m m, h   m  mo-m, -b w. thu h -ox h bom mou  u  o.
• Much of the global economy is booming, with countries
k ch, i  Bz how obowh wh h U s  oh o-oom owhou x owow.
• Energy and raw materials markets are experiencing
xm    o,  omuu’ h  h  o  o mk o.How mu muu   o? thmu ou h o –  o o – ou h  x  oum h wh hb  om  o. th mu o h h bom mo    o oum  m  o oh mk o, uh m b  oom . to b o h, h mu ook o oo      b’  whou omom h b’ow, o o . a h mu xu o  ob  wh o   .
What iS opErational EiciEncy?
Oo  h b  :Wh ou wh h h ombo o o,o,  hoo om oh o h hou  u o  bu oo, wh ow h o o ou oo o  . th  u  h ou ou o m oo k  b  o w,hh-u  h b o bo h ozo.
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a    w  o, oo  ww ow  ,   w o mom. to   w  mo- –   oh oo hh  x o b  om.th  –  h o bo – o owh b o mm   ob shwk. shwk  h o o b omm h w:th h o  b houh h  oom  o b x h   bw oum  b. Bo mm ouh  h o  ou’ – om o o  o mk mmo– bu  h obu o h mom oo bw h oum  h b.
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sh, 2005–2007. “ah Bu a houh Oo e—th ch.” www.h.om.
 
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    O    p    e    r    a    t    i    O    n    a    l    e    f    f    i    c    i    e    n    c    y  :    a    B    r    a    n    d    p    O    i    n    t    M    a    n    a    g    e    M    e    n    t    p    e    r    s    p    e    c    t    i    v    e
W  u how h wo o b o h k m   owub x: s, c  exuo, po, po  thoo. a h o o o h  h m -hou m   who ouh  b o  w o h mk.a  oo omo omum   hh-o o   kow mo h o,  m. W o h  h om; h oh  how  u 1.
te Ses: Se, cee  EeSe:
e x o ommuo bw b   howho xu h  owm,  h  ouo/ m. th w, owm  b  o ou m  o o  mow o h xuo. a h  o  h  o u o xu mo o mow, m  hoo.th ommuo o omo om o b x.
cee:
a h h, w  o  mhwh -x b , uh  mk  oo,k, o-o-  om ,  oo. th  uo h  b u m   , oz  b   mm oo, whh  k o   h b-m wo.ao  h ,   ommu whxuo m owm    .
Ee (p, re, pee,le- p, p mee, e.):
 M k o   ob h. thouh  mm oo, h h o  b m  o     qu. a bu h  o mo h bw   h  , hmo h  h u o oo, b x k, h mo  h o. th    oom  o b x.a ob oo  u oh  k h, w. a ob  u o h  wok “ou h ok,” m owmbw . i  ou  o o m h  oum, m m  o. i o  oh wh ubo o  hu o  wok. th  b   o- oo u ooo ob. euo b h mb h , h u h b  “ou” o h om  , wh h w o , h o o h  wh -oouo . th u oo   – shwk h  u how   u20 o 30  om  b’ ouo bu –    h h m homo ou k  h U s.
StratEgycrEativEExEcutionpEoplE
in-HOUse dept./partner agencyBrandingdesignprOdUctiOnprinter
procESS
KnOWledge/cOMMUnicatiOn
tEchnology
enterprisesOtWaredigital asset ManageMentWOrKlOW ManageMentOnline prOOingretail perOrManceManageMentcaMpaignManageMent
u 1: Oo e iu. Wh o, o  hoo  oo  h b om,ommuo  kow mo um  owm — bw    — o mooh, mo  o om  o x.

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