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Table Of Contents

1..EXECUTIVE SUMMARY
2..OBJECTIVES OF STUDY
3..RESEARCH METHODOLOGY
5.1 MARKETING
5.2 MARKETING MANAGEMENT
5.3 MARKETING MIX
5.4 TECHINQUES OF MARKETING
5.5 WHAT CAN AFFECT THE MARKET
5.6 CONCEPT OF STRATEGY
5.7 PRICING-INTRODUCTION
6.1 HISTORY OF COCA-COLA
6.2 EARLY GROWTH
6.3 WARTIME DEVELOPMENT
6.4 POSTWAR GROWTH
6.5 RECENT DEVELOPMENTS
7.1 BEVERAGE INDUSTRY IN INDIA: A
7.2 SOFT DRINK INDUSTRY IN INDIA
7.3 COCA-COLA IN INDIA
7.4 VISION OF COCA-COLA IN INDIA
7.5 MISSION OF THE COCA-COLA IN INDIA
8.1 PRODUCT PROFILE OF COCA-COLA
8.2 PRODUCT RANGE OF COCA COLA
8.3 DIFFERENT PLAYERS IN THE SOFT
9.1 THE COMPETITIVE AREA AMONG
9.2 ADVERTISING
9.3 ADVERTISEMENTS TARGETED BY
9.4 PROMOTION BY THE COMPANY
9.5 SOME OTHER TECHNIQUES FOR
9.6 SALES PROMOTION TECHNIQUES OF
9.7 SALES PROMOTION ACTIVITIES
10.1 Coca-Cola Management
10.2 FINANCIAL STATUS
10.3 CASH FLOW OF COCA COLA
13 Feb 2009, ECONOMIC TIMES
16.3 BIBLIOGRAPHY
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The find out the present status of Thumps Up, Coca-Cola,

The find out the present status of Thumps Up, Coca-Cola,

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Published by gazala_shaikh

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Published by: gazala_shaikh on Mar 17, 2011
Copyright:Attribution Non-commercial

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05/03/2013

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