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Strategic Brand Management INTEL Building a Technology Brand

Strategic Brand Management INTEL Building a Technology Brand

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Published by: Dwi Santi Januar Dani on Mar 17, 2011
Copyright:Attribution Non-commercial

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10/23/2012

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Presented By:-Group 10
Bipul Kumar (08FT - 013)Brijendra Tripathi (08IT ± 010)Pal Gautam (08FN ± 053)Sarathchandra (08FT ± 043)Sulabh Gupta (08FT ± 052)Sanjib Kanti Dutta (08HR-024)
 
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Urge for branding in microprocessor industry
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Branding strategies by Intel
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Product life cycle of microprocessor
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Future challenges for Intel
 
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In late 70s, Intel introduced 8086 processor followed by 8088
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Endorsement of 8088 microprocessor by IBM for its first PC
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In late 80s, launched successful products in 386 and 486technology of microprocessor
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Threat from competitors with similar naming products
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Trademark battle with AMD over 386 naming convention of microprocessors
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March 1, 1991 lost the court battle for explanation of being genericand hence not trademark worthy

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