– By Romain Vezirian and Nicolas Sibouni,community managers, MSLGROUP Paris
Lie is dierent these days or social marketers. The entire layout o brandpages has just changed. Some brands made the shit in February. Forthose who did not, Facebook made the changes or them a ew days ago,just as we were making the fnal fnishes to this paper.As it is our job to advise our clients about marketing via Facebook, weare sharing what these changes mean or your brand, your communitymanager and your ans.Here we go:
1. New Look: We Don’t Want toSay We Told You So but…
…We told you so! The most obviousnew eature o this update isthe layout itsel. This is actuallysomething many o us hadpredicted here at MSLGROUP:Your ofcial Facebook page nowlooks a lot more like a personalprofle. We understand why thischange was made: Users nowexpect to fnd their links on thelet column. The old “tabs”thoseboxes on the top o a pagearedefnitely gone!
Old version of the Renault ZE Facebook page.