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Table Of Contents

What is Marketing?
What is Marketed?
Demand States
Key Customer Markets
Company Orientations
Core Concepts
I want it, I need it«
Marketing Management Tasks
3 V¶s Approach to Marketing
Core Business Processes
Challenges Facing CMO¶s
Levels of a Marketing Plan
Good Mission Statements
Major Competitive Spheres
Characteristics of SBUs
Goal Formulation and MBO
Porter¶s Generic Strategies
Marketing Plan Contents
Evaluating a Marketing Plan
Analyzing Competitors
Expanding the Total Market
Other Competitive Strategies
Market Challenger Strategies
General Attack Strategies
Specific Attack Strategies
Market Follower Strategies
Balancing Orientations
Chapter Questions_1
Chapter Questions_2
Internal Records
Needs and Trends
Environmental Forces
Population and Demographics
Economic Environment
Types of Industrial Structures
Social-Cultural Environment
Natural Environment
Technological Environment
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Concept.Foundation Combined Slides [ch.1,2,11,3]

Concept.Foundation Combined Slides [ch.1,2,11,3]

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Published by Ranjana Upashi

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Published by: Ranjana Upashi on Mar 17, 2011
Copyright:Attribution Non-commercial


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