E-Books, Downloadable Audio Books Continue Growth Based on AAP Publishers

January 2011 Sales Report

March 17, 2010, New York, NY – E-books and downloadable audio books continue to
grow in popularity according to the January 2011 sales report of the Association of
American Publishers.

Figures for the first month of the new year show that E-book net sales increased by
115.8% vs January 2010 (from $32.4 Million to $69.9M). Sales of Downloadable Audio
Books also rose by 8.8% vs the previous year ($6.0M to $6.5M). As AAP reported last
month http://tiny.cc/obolv in its December 2010 monthly report and full 2010 analysis, E-
book sales have increased annually and significantly in all nine years of tracking the
category.

Among the other highlights of the January 2011 report:

• Total books sales on all platforms, in all categories, hit $805.7 Million for January. This
was a slight drop from January 2010’s $821.5M sales (-1.9%).

• Adult Hardcover category fell from $55.4M to $49.1M (-11.3%), Adult Paperback dropped
from $104.2M to $83.6 (-19.7%) and Adult Mass Market declined from $56.4M to $39.0 (-
30.9%)

• In the Children’s/Young Adult category, Hardcover sales were $31.2M in January 2011 vs
$31.8M in January 2010 (-1.9%) while Paperbacks were $25.4M, down 17.7% from $30.9M in
January 2010.

• Physical Audio Books sales were $7.3M vs $7.9M the previous year (-6.7%).

• Sales in the Higher Education category were $382.0M for January 2011, a slight drop (-
1.4%) from $387.6M the previous year. K-12 sales hit $82.6M for the month vs $97.0M for the
previous year (-14.9%).

• In Professional and Scholarly Books, sales grew 1.3%, from $51.2M to $51.8M. Sales of
University Press Hardcovers were $3.9M in January 2011 vs $4.5M the previous year (-14.0%)
while University Press Paperbacks were $6.2M vs $6.7M (-7.8%).

All figures cited represent domestic net sales for U.S. book publishers.

About AAP

The Association of American Publishers is the national trade association of the U.S. book
publishing industry. Its 300 members include most of the major commercial, education and
professional publishers as well as smaller and non-profit publishers, university presses and
scholarly societies. They publish content on every platform for a global audience.