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project on social banking

project on social banking

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Published by sharinair13

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Published by: sharinair13 on Mar 17, 2011
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12/20/2014

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CHAPTER -1INTRODUCTION
Indian economy is basically agrarian. Nearly 70% of the Indianpopulation depends upon agriculture for a livelihood. In the 50s and60s India had to import food grains to meet its requirements. Thesuccessive five year plans embarked upon the green revolution andwhite revolution for which modernization and mechanization of agriculture and allied activities was a must and that needed financialsupport
.
As one of the measures to develop the economy and toprovide support for nation building social banking services areprovided by banks.
 
Social banking is also called as ethical banking. It is a bankconcerned with social and environmental impact of its investmentsand loans. Ethical banking has not developed to this point; becauseof this it is difficult to create a concrete definition distinguishingexactly what it is that sets an ethical banking apart from conventionalbanks.The ‘social banking’ policies being followed by the country resulted inwidening the ‘geographical spread and functional reach’ of commercial banks in rural area in the period that followed thenationalization of banks. Despite having a wide network of rural bankbranches in India, a very large number of the poorest of the poor continued to remain outside the fold of the formal banking systems.Social banking policies made appreciable achievement in shifting the
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commercial banks focus from ‘class banking’ to ‘mass banking’ buttheir achievement is very poor in taking the commercial banks focusto the ‘poorest of the poor’. 
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ABOUT THE REPORT: 1) TITLE OF THE STUDY:
The present study is titled as – “A Project report on Social Banking -A Case Study”. The study is made with special reference to “
BANKOF INDIA
 
2)
 
OBJECTIVES OF THE STUDY:
i. To study the benefits of social banking to customer.ii. To study the different segments of priority sector.iii. To study different schemes under priority sector lending.iv. To know the social banking services provided by Bank of India.3)
LIMITATION OF THE STUDY:
The present study suffers from all limitations of care study method.
4) DATA & METHODOLOGY :
For the purpose of the present study, both primary and secondarydata were used. Primary data collected form bank visit,
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