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Table Of Contents

Why Study Services? (1)
Services Dominate the U.S. Economy
Value Added by Service Industry
Categories to U.S. GDP in 2004
NAICS: A New Way to Classify and
Analyze the Service Economy (RI 1.1)
Some Newer Service Industries Profiled by NAICS Codes But Not SIC
Why Study Services? (2)
Changing Structure of Employment as Economic Development Evolves
Why Study Services? (3)
Transformation of the Service Economy
of the Service Economy (1)
of the Service Economy (2)
of the Service Economy (3)
of the Service Economy (4)
of the Service Economy (5)
What Are Services? (1)
What Are Services? (2)
Defining Services
Service Products versus Customer Service and After-Sales Service
Services Pose Distinctive Marketing Challenges
Differences, Implications, and Marketing-Related Tasks (1) (Table 1.1)
Differences, Implications, and Marketing-Related Tasks (2) (Table 1.1)
Services Require An Expanded Marketing Mix
The 8Ps of Services Marketing
The 8Ps of Services Marketing: (1) Product Elements
The 8Ps of Services Marketing: (2) Place and Time
The 8Ps of Services Marketing: (3) Price and Other User Outlays
The 8Ps of Services Marketing: (4) Promotion and Education
The 8Ps of Services Marketing: (5) Process
The 8Ps of Services Marketing: (6) Physical Environment
The 8Ps of Services Marketing: (7) People
The 8Ps of Services Marketing: (8) Productivity and Quality
Marketing Must Be Integrated with Other Management Functions (Fig 1.10)
Service Marketing Strategies: Part I
Service Marketing Strategies: Part II
Service Marketing Strategies: Part III
Service Marketing Strategies: Part IV
Chapter 1 Summary: New Perspectives on Marketing in the Service Economy
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4517-4367_Lovelock_PPT_Chapter_01

4517-4367_Lovelock_PPT_Chapter_01

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Published by Rohan Kumar

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Published by: Rohan Kumar on Mar 17, 2011
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12/31/2012

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Muriel Pegues added this note
Very helpful in understanding how services marketing must be integrated, thank you, Muriel Pegues.
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