FOOTBALL UNITED®

REPORT OF ACTIVITY
2009 - 2010

People come together over things they are passionate about – Football’s power to bring people
together through their common passion is uncanny; it makes our program really exciting and
heaps of fun for all. The magic of Football brings people together and helps make dreams come
true!"
Anne Bunde-Birouste – Football United Founder

"Football United is a visionary program – bursting at the seams with integrity and love."
Adam Spencer (ABC Radio)

"Football United shows how our game can be a focal point for social inclusion and positive life-
long opportunities for children facing challenges.  Both girls and boys are benefiting from this
fabulous program, and we are delighted to be associated with it."
Moya Dodd (former Matilda, Gilbert and Tobin Partner,
FFA Board Member and AFC Vice-President)
Football United®
University of New South Wales, Ph: 02 9385 2591,
www.footballunited.org.au
 TABLE OF CONTENTS

Section Heading Page

Special Note from Football United®1 Founder

Section - 1 Introduction 1

Section - 2 Background of Football United 3

Section - 3 Football United Locations 4

Section - 4 Weekly Football Activity 5

Section - 5 Leadership Education and Development 8

Section - 6 Community Partnerships 11

Section - 7 Program Promotion and Advocacy 13

Section - 8 Research 17

Section - 9 Special Project: Football for Hope Team 18

Section - 10 Advisory Committee and Management Team 20

Section - 11 Partners 21

Appendix - 1 FFH on the road to Alexandria: A participatory process 24

Appendix - 2 Media Coverage 25

Football United Program Participants and their country

Appendix - 3 28
of origin

1
Football United” is a trade mark owned and registered by Anne W. Bunde-Birouste and is used by permission”.
ABBREVIATIONS

ACPE Australian College of Physical Education

ARC Australian Research Council
BDSFA Blacktown District Soccer Football Association
CRC Community Relations Commission, For a Multicultural NSW
IEC Intensive English Centre
FFA Football Federation Australia
FIFA Fédération Internationale de Football Association
FIP Football-in-the Park
FUn Football United
G+T Lawyers Gilbert and Tobin Lawyers
LMRC Liverpool Migrant Resource Centre
ICB Islamic College of Brisbane
MRCs Migrant Resource Centres
NGO Non-governmental Organisation
NSW New South Wales
OFC Oceania Football Confederation
PCYC Police and Community Youth Clubs
QLD Queensland
SC Save the Children
SPHCM School of Public Health and Community Medicine
SSWAHS Sydney South West Area Health Service
Sydney FC Sydney Football Club
SydWest MSI SydWest Multicultural Services Inc.
TAFE Australian Technical and Further Education
TMHC Transcultural Mental Health Centre
UNSW University of New South Wales
 Special Note from Football United’s Founder

Football United has come a long way since its humble, yet ambitious, beginning five years
ago. What began as a dream of mine has grown to include the dreams of many, not only in
Australia, but across the world.

Football United’s strength lies in the diversity and the experience of its management team,
members and supporters, and their capacity to dream and inspire. This is unwaveringly
complimented by their never-ending hope of a better future for all. Football United ® gathers
a diverse, multi-sectoral group, combining the skills of talented corporate leaders, the
commitment of a wide range of individuals, community groups and NGOs, the engagement
of academia, and support by local and state government representatives. Through this
rapidly expanding network, Football United harnesses the power of football to inspire and
promote social justice and community development.
 
Thanks to this extensive and ever growing engagement, Football United has had an amazing
two years since January 2009. We have seen our funding base expand through increased
and diversified corporate and foundation engagements, improved government support and,
importantly, an exciting new partnership with Football Federation Australia.

Recognition for Football United has expanded beyond our borders, as we have engaged with
and gained support from both the Oceania Football Confederation and the Asian Football
Confederation. Excitement and enthusiasm escalated as Football United’s Hope Team
represented Australia at first international Football for Hope Festival, held in South Africa,
as an official event of FIFA’s World Cup™ 2010.

Throughout 2010, the power of our dreams was manifested by North One TV and its
energetic producer, Dan Goldberg. He championed Football United and won over a huge
audience by relaying our powerful stories and enabling the production of the inspiring
documentary “Passport to Hope” through Foxtel broadcasting, which chronicled this
momentous year.

Gratitude is owed to so many people, it is impossible to name them all. I would like to offer
special thanks though, to the hundreds of young people and families who are members of
Football United. You are the hope of our world, your strength and perseverance inspires me
daily.

Anne Bunde-Birouste
Founder Football United

Football United promotes harmony through the global game of football. Our goals
are to bring people together to have fun while learning and playing football. We
believe in harmony and social justice for all
 SECTION - 1 INTRODUCTION

Report – January 2009 to December 2010

This report provides a detailed record of the programs, activities, events and achievements of
Football United from January 2009 to December 2010. It has been a period of unprecedented
growth through the implementation of new programs and a continued focus on developing
sustainability of our activities in local communities. Football United now provides regular
football programs and leadership development for over 1000 diverse and disadvantaged
children, youths and adults each year delivered in partnership with over 40 separate
community, government and corporate partners.

Among the major achievements during this period was the establishment of partnerships with
two key organisations: Football Federation Australia and Save the Children NSW enabling
Football United to strengthen and expand its NSW programs, and provide vital support for
development of our national program.

Football United also launched the first inter-state program, supporting Islamic girls and girls at
risk through the Shinpads and Hijabs project in Brisbane, Queensland.

Finally, the highlight of 2010 was Football United’s ‘Hope Team’ representing Australia at the
Football for Hope Festival in South Africa, an official event of the FIFA World Cup™ 2010. This
enabled Football United to connect with North One TV, who produced the inspiring, award
winning documentary, Passport to Hope, which chronicled the momentous event.

Introduction to Football United

Football United is a not-for-profit organization that assists disadvantaged youth, in particular
recently arrived refugee children, youth and their families, in overcoming societal barriers. It
has four specific goals:

 To contribute to building social cohesion in refugee communities through a youth

football program
 Promote social inclusion and address issues of disaffection amongst young refugees
students
 To contribute to building racial harmony and social integration across communities
through support for youth football development
 To contribute to learning  through program monitoring, evaluation and qualitative
research

While there is a particular focus on youth, the program contains elements designed to
contribute to building community cohesion among the different refugee communities and
exploring potential for bridging between different Australian communities in general. The

Football United Report | January 2009 – December 2010 1

 SECTION - 1 INTRODUCTION

program combines a number of approaches that have had documented success, such as the use
of sport to bring people from differing communities together. Fundamental is the use of proven
intervention strategies focusing on personal and social development, such as empowerment,
life-skills workshops, and youth mentorship programs. In addition the program puts into
practice recommendations made at the 6th Global Conference on Health Promotion convened
by the World Health Association in Bangkok, Thailand (August 2005), specifically by facilitating
innovative, private-public multi-sectoral partnerships that support local engagement and
action.

Football United’s Core Activities

1. Weekly Football Deliver in-school, after-school and weekend football programs,

Activities holiday camps and Futsal competitions, which include coaching and
playing activities for participants, delivered by qualified volunteer
coaches.

2. Leadership Train refugee youth and adults as volunteer leaders, coaches and
Education and referees, enhancing their leadership, personal development and role
Development model capabilities.

3. Community Create extensive partnerships with stakeholders, including local, state

Partnerships and national football organisations, government agencies, local
councils, businesses, community groups and other not-for-profit
organisations to achieve long term and sustainable outcomes for the
participants.

4. Promotion and Promote the program with the support of partners extensively in the
Advocacy media, publications and at Football United events and activities.

5. Research Implement impact and process measures through longitudinal

research to determine the contribution that football can have toward
social inclusion and community participation of refugee and
disadvantaged populations; monitoring and evaluation of all activities.

Football United Report | January 2009 – December 2010 2

 SECTION - 2 BACKGROUND OF FOOTBALL UNITED

Football United began four years ago with a vision to assist recently arrived humanitarian
refugee youth and families in their transition into Australian society. Using people’s love of
football (soccer) we build opportunities for belonging, racial harmony and community cohesion.
 
Sport in general, and football especially, has an important role to play in people’s lives and
speaks to them in a language they understand. Research has shown that participating in sport
improves physical and mental health, encourages strong community bonds, reduces crime rates,
and can offer access to positive mentors for young people in disadvantaged communities.
Transition to a new country includes practical challenges such as learning new languages,
cultural and societal values. Refugees from conflict-impacted areas are often carrying
emotionally traumatic experiences with them which can result in higher than average problems
with language, housing, health, employment and education.
 
The Football United program initially started with aims to provide connection to mainstream
football for newly arrived refugee immigrants. Rapidly, however, we realised that community-
based football was not responsive to their needs, with cost and transport to and from games
often prohibitively expensive for these groups. In addition, sensitivity to pre-migration
experiences and cultural differences was often absent in mainstream community sport. In
response, Football United initiated a range of opportunities for refugee communities to play
football – and through football provides opportunities for belonging and social inclusion.
 
As the program implementation progressed, Football United leaders noted that
often

often community sport, as currently practiced, is exclusive rather than inclusive.

Participation is largely not possible for many socio-disadvantaged youth.  
 
Football United’s experience and expertise in implementing a sustainable model of football for
social development means that it is well placed to play a part in addressing these wider issues of
exclusion.

 
The Football United Approach
 
Football United uses recognised approaches for social and community development. It utilises a
community building, partnership-based approach, working with the community and community
leaders to identify and address local needs. Its programs systematically include local
engagement, capacity building and leadership development programs.

Football United’s strengths lie in the diversity and experience of its management team,
members and supporters. Football United gathers a diverse, multi-sectoral group, combining
the skills of talented corporate leaders, the commitment of a wide range of community groups,
NGOs, the engagement of academia, and supported by local and state government
representatives.  Through this rapidly expanding network Football United fosters the power of
football to inspire and promote social justice and community development. 
 SECTION - 3 FOOTBALL UNITED LOCATIONS

Football United Program Area in Sydney, New South Wales:

1) Miller Technology High School and Intensive English Centre, Miller

2) Lurnea High School and Intensive English Centre, Lurnea
3) Granville South High School, Guildford
4) Fairfield High School and Intensive English Centre, Fairfield
5) Evans High School and Intensive English Centre, Blacktown
6) Campbell Reserve, Richmond Rd., Blacktown
7) Auburn Park, Macquarie Rd., Auburn
8) Police Community Youth Club, Blacktown
9) Tyndale High School, Blacktown
10) University of New South Wales, Randwick

Football United Program Area in Brisbane, Queensland:

1) Islamic College, Brisbane

 SECTION - 4 WEEKLY FOOTBALL ACTIVITY

Overview
Football United provides regular and convenient opportunities to play football in communities with
high refugee and indigenous settlement across Sydney. The programs vary depending on the needs of
the community they are serving. Some programs run as part of the school curriculum, others are
offered after school. Football in the Park is a regular Saturday morning community event in
Blacktown, and on Thursday evenings in Auburn, NSW.

School-based Football Programs: Football United is running both in-school and after-school types of
school-based weekly football programs.

In-school type programs are developed in-line with High School curriculum; older students in Years 10
to 12 are trained and qualified as coaches to run Football programs. These qualifications allow youth
to coach in school during PE classes for the younger years and in local primary schools.  They are also
able to participate as coaches in the community and are actively encouraged to pursue further
coaching opportunities outside of Football United.

After-school programs are run by the Football United coaching team, and by trained and qualified
older students of the participating schools at after school hours. Many of the participants have
recently arrived in Australia and these programs provide a forum to foster cooperative relationships
between youths enrolled in the Intensive English Centres and those undertaking their education at
mainstream High School.

Table-1: School-based Football Program areas and Partners

Implementing Schools started Partnership/Grant

1 Miller Technology High
School and IEC (NSW)
2 Lurnea High School and
IEC (NSW)
3 Evans High School and
IEC (NSW)
4 Granville South High
School and IEC (NSW)
5 Fairfield High School
(NSW)
6 Islamic College Brisbane
(QLD)
2007 Australian Research Council and research partners, G+T
Lawyers, Sydney FC, FFA
2008 Save the Children (NSW), YogaAid, G+T Lawyers, Sydney FC, FFA
2009 Australian Research Council and research partners, SydWest
MSI, YogaAid, Sydney FC, FFA
2009 JP Morgan, Australian Sports Commission, Sydney FC, FFA
2010 Save the Children (NSW), Active After-school Community, FFA
2010 Multicultural Affairs Queensland in the Department of
Communities, Brisbane Roar FC, Active After-school Community,

Community-based Football Programs: Blacktown’s Campbell Park hosts the original Football United
community-based weekly football program. It offers children of all ages the chance to play regular
football, learn new skills and develop team tactics. Qualified Football United coaches from the local
community and volunteers from a range of backgrounds provide guidance and expertise. The time and
location were consciously selected as the most accessible and convenient for the people in the
community.

Table-2: Community-based Football Program areas and Partners

Program Area started Partnership/Grant
1 Campbell Reserve, 2008 SydWest MSI, YogaAid, BSDFA, Department of Immigration and
Richmond Rd. Blacktown Citizenship, JP Morgan
2 Auburn Park 2010 Auburn Diversity Service Inc, Department of Community
Macquaire Rd. Auburn Services, FFA

Football United Report | January 2009 – December 2010 5

 SECTION - 4 WEEKLY FOOTBALL ACTIVITY

Futsal Program: In collaboration with Sydwest MSI and

Blacktown PCYC, Football United has been running a
Wednesday evening Futsal program at Blacktown PCYC
since 2008. In partnership with Futsal NSW and SydWest
MSI, Football United supports its program participants
enabling participation in the Glenwood Futsal competition
and Tyndale Futsal competition. 

The competition is perfect for the young men and women

to showcase their skills, and also their ability to resettle in
Australia. Their communities, families, and the younger
generation watch with anticipation and inspiration. Many,
especially the younger generation, look to them as role
models, with their skills on the court and their desire to
embrace the Australian way of life.

Football United’s Football for Hope team member Mubasher Hassan was selected to represent NSW in
the National School Futsal Championships in Brisbane in September 2010. Mubasher is a participant
in the Football in the Park program on weekends, and helps to coordinate the Wednesday night Futsal
program in Blacktown.

Miller Technology High School boys’ squad participated in the Vikings Australasian Champion of
Champions Futsal tournament. All of the players are part of the weekly after school Football United
program, including Football for Hope team member Mekhaled Alanezi.

Two Football United female participants were selected to play with under 16’s Girls NSW Super
League futsal club, Liverpool Fusion.

Table-3: Futsal Programs and Partners

Futsal program started Partnership/Grant
1 Wednesday Futsal program at 2008 SydWest MSI, Blacktown PCYC, Youth off the Street
Blacktown PCYC
2 Glenwood Futsal competition 2009 SydWest MSI, Youth off the Street
3 NSW Tyndale Futsal competition 2010 Evans High School, SydWest MSI, Youth off the Street

New Programs in 2010

Shinpads & Hijabs: On Wednesday 28 July, Football United
launched its brand new program, Shinpads & Hijabs, at
Islamic College of Brisbane in Karawatha, Brisbane, with a
number of partners on board to assist in the delivery of the
program. These included Football Queensland, Brisbane
Roar Football Club, South Side Education Centre and the
Australian Sports Commission.

The program is funded through Multicultural Affairs

Queensland in the Department of Communities, and National
Action Plan funding from the Department of Immigration
and Citizenship. The program, which focuses on empowering
young Muslim women to coach and deliver their own football games, already has six local female
Muslim community representatives signed on as volunteer coaches.

Football United Report | January 2009 – December 2010 6

 SECTION - 4 WEEKLY FOOTBALL ACTIVITY

In addition, the program is building links between the Islamic College of Brisbane and other local
education centres by providing football opportunities to girls from other institutions hosted at the
ICB. More than 100 female students from the Islamic College of Brisbane at Karawatha participated in
small sided football games as part of Football United's brand new program in Queensland.

Fairfield High School and IEC: With Save the Children NSW
partnership and support, Football United developed a
combined in-school and after-school program for the
Fairfield High School and IEC where students. 15 young
students from refugee and migrant backgrounds, attending
Fairfield High School and the Intensive English Centre,
participated in a combined coach education course
facilitated by Football NSW and the Active After-School
Communities program by the Australian Sports Commission.

The trained student coaches conduct weekly soccer drills for

local primary school students during school sport sessions.
Approximately 20 primary school-aged children participate
in these sessions. During the spring school holidays, 10
Fairfield IEC/HS female students participated in the Football
United camp at the NSW Sport and Recreation Academy,
joining participants from 5 other Football United programs. A
total of 37 girls attended and participated in football skills
clinics, personal development and lifeskills, stress
management activities, health and nutrition workshops as
well as team building and confidence building activities. This
enabled the girls to meet new friends from different schools
and cultural backgrounds.

Football-in-the Park (Auburn): The program is funded by

Department of Community Services, Government of NSW
and jointly implemented with Auburn Diversity Services
Inc. Stakeholders and community consultation were held in
September and October 2010. The coaching team and local
coordinator were recruited in November 2010. The
program began on December 21, 2010, with 2011 activities
scheduled for early March 2011.

Football-in-the Park (Auburn)’s assistant community

coordinator is another Football for Hope team member,
Areti Theodorou, who is in her final year at ACPE
(Australian College of Physical Education) in Homebush.
This is yet another example of youth engagement made
possible through Football United.

Football United Report | January 2009 – December 2010 7

 SECTION - 5 LEADERSHIP EDUCATION AND DEVELOPMENT

Overview
The Football United Leadership Development Program aims to enhance the confidence of youth
and enable them to address way of life’s challenges and make a difference in their community.
The leadership components include coaching, refereering courses, personal development
courses, leadership courses and individual mentoring projects. Volunteer opportunities
delivered specifically for the target participants enable them to engage in practical experiences
that prepare them for their future.

Coach training: Coaches at Football United are highly qualified and motivated. Many come from
refugee backgrounds. Most are from the local community where they live and care
tremendously about their work.  They coach to inspire, so one day the same children that have
been coached are able to contribute to their community themselves. It is this sustainable
football development that stands communities in good stead to maintain a sustainable
community life as well.

In 2009 and 2010, Football United held accredited FFA Junior License and Grassroots coaching
courses run by Football United's Football Director and ex-Socceroo Aytek Genc.

Table-4: Football United Coaching Trainings in 2009 and 2010

Course Name Period Venue Run by Partnership Accredited Participants
Community January Francis Park, AASC ASC ASC/ FFA 12
1 Coach 2009 Blacktown SydWest MSI
Training
Grassroots June 2009 Francis Park, Kai Football NSW FFA 13
2
Coaching Blacktown Lammert
Grassroots November Miller High School, Aytek Genc Football NSW FFA 4
3
Coaching 2009 Miller
Grassroots November Evans High School, Aytek Genc Football FFA 11
4
Coaching 2009 Blacktown NSW
Grassroots November Granville South High Aytek Genc Football FFA 18
5
Coaching 2009 School, Blacktown NSW
Community & May 2010 Fairfield High School AASC, ASC, Football ASC/ FFA 20
Grassroots Football NSW
6
Coach NSW
Training
Grassroots June 2010 Golden Goal, Aytek Genc Football FFA 13
7
Coaching Strathfield NSW
Junior June 2010 Golden Goal, Aytek Genc Football FFA 17
8 Licence Strathfield NSW
Course
Junior October- Lily Homes Stadium, Aytek Genc Football FFA 15
9 Licence November Seven Hills NSW
Course 2010

Leadership training: A special Football United

Leadership training workshop was conducted in
January 2010. Participants came from all over NSW to
learn about leadership, project management and
engaging in community and society. Leaders were
invited from the business, sports and education sector
to pass on their wisdom to the eager participants. The
final day was hosted by JP Morgan in city, enabling the
participants to engage with a large multi corporate
organization.

Football United Report | January 2009 – December 2010 8

 SECTION - 5 LEADERSHIP EDUCATION AND DEVELOPMENT

Football United coaches its younger participants with aims to enhance the leadership qualities
in these individuals so that they become more empowered to facilitate positive changes within
themselves, Football United and the wider community. The tailored programme was built
around extensive literature research, includes significant partner input, and active engagement
with Football United coaches and participants.

The participants of the Football United Leadership Program were nominated by their teachers
and community youth organizations according to their personal characteristics and attributes
as young individuals. The key aim of the program was to develop these skills and show the
participants that they have immense potential to be strong leaders within their community and
in their personal lives.

The participant’s backgrounds are extremely varied and the strong cultural diversity creates a
wonderful environment for learning, development, and self-exploration. Many uplifting ideals
and values were explored and expressed by the participants, rendering the program an amazing
success.

School Holiday Football Training Camps: Football United ran school holidays football training
camps to provide opportunities for Football United participants to engage with youth from
different cultures, develop new friendships, and enhance self-confidence and self-awareness
through leadership, team-building activities and football training sessions specific to the target
group. During the reporting period, 4 school holidays football training camps for boys and girls
were delivered, with participants displaying an enormous energy and discipline, learning new
drills, skills, playing in mini competitions, building strong friendship with others, developing
listening skills and receiving their certificates.

Football United Report | January 2009 – December 2010 9

 Table-5: Holidays Football Training Camps organized by Football United in 2009 and 2010

Camp Title Venue Participants Partnership

1 2009 October Holidays Camp (Boys) Sydney Academy of Sport 48 CRC, SydWest, G+T
2 2009 October Holidays Camp (Girls) Sydney Academy of Sport 24 CRC, SydWest, G+T
3 2010 October Holidays Camp (Girls) Sydney Academy of Sport 37 SC, SydWest, G+T, SSWAHS

Mentorship
Sony Siyakhona Project: As the 2010 FIFA World Cup and the Football for Hope Festival
approached in South Africa, Football United partners Sony, FIFA and Street Football World
launched the Siyakhona project. Siyakhona means “we can” in Zulu and Xhosa languages. The
project is designed to train young people in digital photography by telling their story and
document their journey to the Football for Hope Festival 2010 and beyond. The Siyakhona
project team working on Football United’s journey included two youth leaders, Shahin Alanezi
and Parshu Acharya as well as mentor, Ziyad Springborg. The team received second place at the
festival, a tremendous success as more than 250 photos were entered.

“Schools Onside” Project: This project was designed by Shahin Alanezi from Miller Technology
High School who completed Football United’s leadership training. He has developed the project
with aims to foster the development of relations between school students through inviting
schools from the surrounding schools of Miller Technology High to participate in a Football Day.

This project encouraged cooperation between students as the competition mixed youth from
different schools into teams, rather than having youth represent their home school. It provided
an opportunity for students to form networks across the region. In addition, participants had
fun while meeting other students from different schools in the area. Football United coaches,
Assmaah Helal, Ziyad Springborg and Richard Withers from Football United were involved in
the project as mentors.
 SECTION - 6 COMMUNITY PARTNERSHIP

Overview
Football United’s fifth year (2010) has been full of exciting new opportunities and increased
partnerships, with particular emphasis on Streetfootballworld network, Football Federation
Australia, Save the Children and Queensland Government’s Department of Community Service.
Partnerships with local Councils, Migrant Resources Centres, Football Clubs and Associations
have grown and evolved, with exciting opportunities offered through the new partnership with
the Oceania Football Confederation. These growing partnerships will help Football United
increase its capacity, improve the lives of disadvantaged young people and their families who
have come to Australia to begin their new lives, and to become a global leader in measuring the
capacity of football to build hope for the future.

Streetfootballworld member: Membership in Streetfootballworld network including

engagement in first Streetfootballworld/FIFA Forum for Hope (South Africa 2009) and
invitation to send a team to Streetfootballworld/FIFA 2010 Football for Hope Festival, an
official event of the 2010 FIFA World Cup™. Streetfootballworld is a social non-profit
organisation that links relevant actors in the field of Development through Football.  Established
in 2002, the organisation encourages global partnerships for development to contribute to
positive social change. The streetfootballworld network comprises more than 100 local
initiatives worldwide, Football United being one of them. With the network's support,
streetfootballworld develops approaches to social challenges by working with governments,
businesses and NGOs, and provides advice on development, investment and business strategy.

On June 23rd, streetfootballworld held the inaugural Football for Hope Forum from 23 rd to 25th
of June 2009 at Vaal in South Africa. Football United’s Executive Director Anne Bunde-Birouste
attended the forum.

Partnership with Football Federation Australia: As part

of its football development activities, Football Federation
Australia now partners with Football United. The
partnership enables Football United to strengthen and
expand its programs, and provide vital support for
developing a national program.

Partnership with Save the Children: Save the Children

NSW and Football United announced a new partnership to
increase support to refugees, new migrants and
disadvantaged youth on the eve of World Refugee Day on
Sunday 20 June 2010. The partnership with Save the
Children NSW will enable Football United to expand its
program of support for boys and girls aged between 12-18
at Lurnea High School and introduce a new program at
Fairfield High School. Both schools are in Sydney. Helping
launch the new partnership, representatives from Football
United and Save the Children were joined at an afterschool
training match at Lurnea High School by Di Alagich
Assistant Coach of the Asian Cup-winning Matildas and
Leeanne Grantham, Head of Women’s Football at Football
Federation Australia.

Oceania Football Confederation Grant: Organised by Oceania Football Confederation together

with the Manukau City Council, the Pacific Youth and Sports Conference brought together over
700 participants aged 16-24 years from 17 Pacific countries for a series of seminars, workshops
and interactive roundtables. During the conference, based around four central themes (health;
education; citizenship; social integration) each country’s delegation was tasked with developing
 SECTION - 6 COMMUNITY PARTNERSHIP

an action plan by taking the lessons from the conference

and applying them to a specific program in their country
that linked sports with positive social development. On the
final day of the conference all countries presented their
program for judging. The best four were each awarded
USD$20,000 – Australia’s Football United picked up one of
the grants for extension of its program in 2011.

Football United Executive Director, Anne Bunde-Birouste

has since been nominated as head of delegation for
Australia for this Pacific Youth connection project, which
will continue into the future.

Partnership with 1 GOAL: Football United and Action-Aid International’s program 1GOAL
formed a partnership to promote “Education for All”, an initiative supported by the 'magic of
football'. 1Goal and Football United joined the international lobby effort towards world leaders
calling on them to ensure that the 72 million children who currently can’t attend school can
complete a primary education. Football United’s Hope Team and their coaches are special
ambassadors to 1GOAL, promoting it in their Football United activities. Football United and
1GOAL's partnership visited Blacktown in March to take part in a Football in the Park training
session.

On Tuesday 20 April, Granville South High School - host of a Football United school program -
took part in the ‘global lesson for all’ with 1GOAL Ambassadors, ex-Socceroo Francis Awaritefe,
Parliamentary Secretary for Multicultural Affairs and Settlement Services, Laurie Ferguson and
Stepahnie Brantz Sports Commentator. Francis Awaritefe spoke to the students about his
experiences as a child growing up in Nigeria. Football for Hope team member and 1GOAL
ambassador, Melvin Rivera, also took part in this global campaign as Granville South’s school
captain. The lesson has been taught to over 15 million children worldwide in over 100
countries.
 SECTION - 7 PROGRAM PROMOTION AND ADVOCACY

Media and Promotional Events and Highlights:

 Australian Human Rights Commission’s TV

awards, December 2010: Football United: Passport
to Hope, North One Television Australia's
documentary that tells the story of Football United’s
Hope team representing Australia at the FIFA World
Cup's Festival for Hope in South Africa in June and
July 2010, won top TV award at the Australian
Human Rights Commission Medals and Awards
2010.
The award was presented to North One Television
and Football United for the film’s success in “encouraging audiences to look past the
sensational news headlines and the political rhetoric to see that refugees and asylum seekers
are far more than just statistics.”
 Finalist in ASC’s media awards, November 2010: Passport to Hope has been selected as a
finalist in the Best Depiction of the Value of Sport to Australians in a Community Setting
category for the 2010 Australian Sports Commission (ASC) Media Awards. Winners will be
announced at the Awards presentation gala dinner on Thursday 25 November.
 Documentary Premiere Night, September 2010: The film
premiere, entitled “Football United: Passport to Hope” was hold
at The John Niland Scientia Building, UNSW on Tuesday 21
September 2010. The film presents the remarkable journeys of
eight Football United participants and follows the ups and downs
of their lives before, during and after the Football for Hope
Festival in South Africa, where they proudly represented
Australia. More than 250 people from academia, business, sports
and government sectors came to the event.
 Football for Hope team's Send-Off Party July 2010: Football United and the Golden Goal
Centre in Strathfield hosted the Football for Hope team's Send-Off Party, mere days before
the team boarded their Emirates flight to South Africa to represent Australia at the Football
for Hope Festival. The Master of Ceremonies for the night was Anthony Peridis,. Head
of UNSW's School of Public Health and Community Medicine. Dr MacIntyre spoke of Anne's
vision in 2006 and the founding of Football United as well as the pride that the School has of
Football United's achievements. NSW's Community
Relations Commission chairperson Dr Stepan
Kerkyasharian echoed Dr MacIntyre's appraisal of
Football United. Tom Sermanni, head coach of the
recently crowned Asian champions, the Australian
Matildas, turned the attention to football. He relayed
the joy he'd experienced whilst coaching the Football
for Hope team at a recent trip to the Australian
Institute of Sport in Canberra and wished them all
the best for their upcoming trip.
 SECTION - 7 PROGRAM PROMOTION AND ADVOCACY

 Football United vs Parliamentarian Team, June

2010: Football United had one of the most
memorable road trips over the Queen's Birthday
long weekend. The team commenced its road trip
with a friendly game against Goulburn Workers
Club, before continuing their journey to the
Australian Institute of Sport in Canberra. On the
final day of camp, the Hope Team members joined
forces against a parliamentary team and Matildas
goalkeeper, Lydia Williams, on an icy grass pitch at
Parliament House. The game was to raise awareness of the 1GOAL global campaign
“Education for All”. Politicians included Communications Minister Stephen Conroy and
Veterans Affairs Minister Alan Griffin, Labor senators Mark Arbib, Belinda Neal and Family
First's Steve Fielding. The Sydney Morning Herald, The Australian Financial Review, The
Goulburn Post and The Age ran a story about the Road Trip and the friendly match of
Football United and Parliamentarian Team.

 Football United visit to Kirribilli House in April

2010: The Hon. Kevin Rudd welcomed Football
United as guests to a fundraiser for Save the
Children Australia. Members of the Siyakhona
Project joined Football United staff at Kirribilli
House to explain how Football United works and tell
Mr Rudd all about the trip to South Africa.
 NSW Premiere’s visit, February 2010: In February
2010, NSW Premier Kristina Keneally visited the
Football for Hope squad as they trained at UNSW's
Village Green. The State Government pledged
support to Football United on the road to competing
at this year’s FIFA World Cup in South Africa. At the
visit Ms Keneally also announced a one-off grant of
$20,000 to Football United to help them take part in
the Football for Hope Festival in South Africa.
Premier Keneally, and Minister for Citizenship John
Hatzistergos, joined the Football United team for a
training session.

Football Gala Days:

 Football United Festival in November 2010: Football
United's 2010 Annual Festival took place on Friday 5
November 2010 at Lily Homes Stadium, home of
recently crowned NSW Premier League Champions,
Blacktown City FC. With 22 teams registering and 250
participants from all over Football United program
areas, the festival was a huge success. The fun-filled day
celebrated the achievements of Football United and its
participants and members.
Fair Play prizes were given to players who showed off fair play values of respect,
teamwork, positivity, tolerance and spirit, courtesy of perennial football magazine
FourFourTwo, Sydney FC, Save the Children and Football Federation of Australia. Sydney
FC's Brendan Gan and Matt Jurman came for a visit to congratulate the winners, hand out
medals and pose for some photographs with the participants.
 SECTION - 7 PROGRAM PROMOTION AND ADVOCACY

Over 30 volunteers, from partners and the community,

came together on this day to assist in refereeing, score
keeping and ushering to ensure the smooth running of
the event and an enjoyable day for all.
Eventual winners were Granville South High School,
who secured the John Hirshman's champion trophy –
both senior boys and girls team took home the gold in
their division.
 Muslim Students' Association Unigoal, October 2010: Football United was a supporter.
The one day gala competition registered 150 female participants from diverse
backgrounds, all aged16 years and over.  The competition gave Hope Squad member Areti
Theodorou a paid position as referee for the day.
 Global Peace Day Game in September 2010: Football United and Save the Children
participated in the annual Global Peace Games at Fairfield Intensive English Centre to
provide an opportunity for young people engaged in our programs to demonstrate their
central role in the "mission of global friendship, peace and development." The games are
aimed at showing solidarity in support of peaceful solutions, nonviolence and the United
Nations Millennium Development Goals (MDGs) for human development.
 Eastern UNSW Lions football club tournament in
September 2010: Eastern UNSW Lions club held
football Gala Day to bring together all female
footballers, from both club and representative level.
This is indicative of the growth of women’s football in
Australia as well as the popularity of such events for
girls, which is lacking. Football United registered 3
girls’ teams into different age categories: 13s/14s,
15s/16s and 17s-20s. It was an enjoyable day and a
wonderful opportunity for the girls to show off their
skills, meet new football friends, win prizes, and meet some of the elite Sydney FC women’s
team members.
 Interschool Football Tournament in August and
September 2010: Football United ran interschool
football tournament for its program schools in Sydney in
August and September 2010. Tuesday 3rd August saw
the first instalment of the Football United Interschool
Tournament for 2010, with Granville South HS hosting
Miller Tech IEC and HS at both Junior and Senior levels.
Lurnea, Miller, Granville South, Evans High School and
IEC students participated in the tournament.
 FIP Winter Cup, July 2010: Football United and SydWest Multicultural Services jointly
implemented the FIP Winter Cup 2010. The FIP Winter Cup is a new and exciting football
tournament that gives more opportunities for our
participants to develop and demonstrate their skills.
The tournament is also open for new players.
 Football United Festival in December 2009: The first
Football United Festival took place in December 2009 at
UNSW’s David Phillip Sport Centre with 100's of
participants from across Sydney's Football United
programs. Eventual winners from the girl's tournament,
Evans High School, won the grand final on penalties in a
 SECTION - 7 PROGRAM PROMOTION AND ADVOCACY

nail-biting encounter which saw some excellent shot stopping between the sticks. The boy's
champions, from Blacktown's Football in the Park program, beat Miller High School 2-1 in a
tense final. The initial selection team of 16 boys and girls for Football United Hope team
chosen by vote of participants and coaches in November 2009 was announced at the
festival.

Fundraising Events:
 Fund raising @ Aussie Stadium in December 2010: Sydney FC and Football United
participants put on a sausage sizzle at the Sydney Football Stadium before Sydney FC and
Brisbane Roar match to help raise funds for Football United projects. The Sydney FC
donated $1 from every sausage sold to Football United. There were also gold coin donations
before and after the game. At the event, Sydney FC CEO Edwin Lugt stated that "Football
United is a tremendous initiative and one that Sydney FC takes immense pride in supporting"
 JP Morgan Corporate Challenge in November 2010:
JP Morgan once again held their global Corporate
Challenge, as near to 7,000 runners ran, jogged and
ambled around Centennial Park, raising funds for
Football United. The Corporate Challenge donation
allowed Football United to provide in-school weekly
football program at Granville South High school with
an empowerment and life-skills development
program.
 Football United Australiance Mini World Cup in
May 2010: Australiance and Football United hosted a
football tournament, gathering about 200 players and
volunteers from all over the world. The event took
place on the 30th of May at the Golden Goal
Recreation Centre in Strathfield. The tournament was
a six-aside format where male and female players
were given the chance to represent their home
country on the field in a competitive and fair spirit.
This event was a chance to celebrate the diversity in
Australia and to get ready for the World Cup in South Africa. It also contributed to Football
United’s dream of sending the Hope Team to South Africa in June.
 Fundraising @ Gilbert and Tobin lawyers in April
2010: The partners of Gilbert + Tobin, along with
Football Federation Australia held a fundraiser
evening on Thursday 29 April for Football United.
There was a cast of football stars, past and present,
in attendance. Gilbert + Tobin has sponsored
Football United since 2008 under their Corporate
Social Responsibility program. Gilbert + Tobin
volunteer staff have coached, donated gear, and
helped arrange outings to major matches. This
fundraising provided valuable strategic support for
the annual Girl’s Development Camp and eased the financial burdens of the Football for
Hope's team as they made their trip to South Africa during the FIFA World Cup™ to
represent Australia in the Football for Hope Festival.
 JP Morgan Corporate Challenge in November 2009: Football United was named the
beneficiary of J.P. Morgan Corporate Challenge in Sydney, 2009. The 5.6-kilometre team
road race on Wednesday 11 November with more than 8,000 participants, J.P. Morgan made
 SECTION - 7 PROGRAM PROMOTION AND ADVOCACY

a donation for each entry to Football United. The donation was largely benefit the football
program at Granville South High School, among other initiatives.
 Gold Coin Donation @ Aussie Stadium in October 2009: As part of their support for
Football United, Sydney FC hosted a special day to support Football United. On October 5,
2009, before the game against the Central Coast Mariners, Football United’s volunteers
collected gold coin donation from football funs at the entrances of Aussie stadium. During
that game, SFC Ambassador Alex Brosque joined the Mariners Football United Ambassador
Ahmed Elrich made joint announcement that the gold coin donation will be dedicated to
supporting Football United’s trip to the Football for Hope Festival 2010, which is an official
event of the FIFA World Cup.

Football United Media Development:

 Web Development: Football United launched it new website www.footballunited.org.au in
March 2010 with aims to share the progress of the Football United programs across
Australia. This will be a platform for sharingideas, photographs and stories. Football United
hopes to champion 'football for social development' and engage partners all over the world
who share our passion.
 Football United on Twitter: Football United have delved further into the social media
universe by embracing Twitter. Everyone is encouraged to follow @football_united.
Program updates, web articles and multimedia will be tweeted to develop Football United’s
programs and expand 'football for social development' network.
 Football United on Facebook: Facebook is proving to be popular means to engage
participants, volunteers and the wider community. The number of participants engaged in
Football United’s Facebook community is growing day by day and now reaches well beyond
1000. Football United hopes to use the platform constructively over the coming months to
keep those people in the Football United loop up to date with the program developments.
 Media coverage progress: Football United’s media coverage is dramatically increased
since the program is established. The figures and diagram below show increasing trend of
Football United’s news coverage in various media – TV, radio, written press and online
media.
Table-5: Football United media coverage by category, 2006 - 2010
  2006 2007 2008 2009 2010
Written Press 4 5 10 10 58
Television and Radio 5 4 5 3 16
Online media 0 4 1 9 30
Total 9 13 16 22 104

Football United Media Coverage Trend

70
60
50 Television and Radio
40 Written Press
30 Online media
20
10
0
2006 2007 2008 2009 2010
 SECTION - 8 RESEARCH

Overview
Football United, as part of the University of New South Wales (UNSW) School of Public Health
and Community Medicine (SPHCM) successfully secured a Linkage Grant in 2009 through the
Australian Research Council (ARC). The ground-breaking longitudinal study is the first of its
kind globally to evaluate the impact of football and sport on social cohesion and community
participation of refugee populations in urban areas.
Football United has five clear aims that the study hopes to achieve:
 First, to determine the impact of Football United on participants’ personal development,
sense of self, physical, emotional, mental health and resilience.
 Second, to determine the impact of Football United on community capacity and social
cohesion.
 Third, to document issues arising from implementation of the program in order to form
future program implementation and replication of the intervention in other contexts.
 Fourth, to test innovative research methodologies that yield information about the way
refugees negotiate with sport and Australian social expectations.
 Finally, to identify strategies to promote ethical community sporting intervention programs.
In order to determine the effectiveness of the research, Football United developed the following
hypothesis that the results can be assessed against:
Football United believe that participants in the Football United program will have
significantly better health, social, education, and employment outcomes than those who do
not participate at all or who only participate minimally in the program. On a wider SCle,
Football United believe that sports-based intervention programs can address issues of
disaffection amongst young refugees, build bridges between communities, and contribute
toward promoting social cohesion.

The following schools were identified as research program schools and comparison schools
in South West and Western Sydney:

Program Schools Comparison Schools

1) Evans High School, Blacktown, NSW 1) Chester Hill High School, Chester Hill
NSW
2) Miller Technology High School, Miller,
NSW 2) Holroyd High School, Greystanes, NSW

Summary of programs to date:

 Data collection 75% completed,
 Initial analysis started and positive preliminary findings are seen
 The ‘Social Cohesion through Football’ study protocol has been published in the journal
BMC Public Health: Available at: http://www.biomedcentral.com/1471-2458/10/587
 Projected final analysis and disseminating research findings for early 2012.
 SPECIAL PROJECT: FOOTBALL FOR HOPE FESTIVAL, WORLD CUP
SECTION - 9
2010™

Overview
Football United’s connections with FIFA have steadily increased over the course of 2008 and 2009,
and include links with FIFA’s Football for Hope and membership in its strategic NGO partner network,
Streetfootballworld in December 2008. In addition to an invitation to attend the 2009 Football For
Hope Forum, Football United is featured in streetfotballworld’s upcoming book on world case studies
in football for social justice, and is an advising member to African and South American development
programs.
Football United received an invitation to participate as one of only thirty-two teams in the 2010
Football for Hope Festival, an official event of the FIFA World Cup 2010™. This event was a highlight of
the Football for Hope Movement and a celebration of the power of football and the positive impact it
has on community development. This invitation is recognition of the tireless efforts of everyone
involved in Football United.
Inclusive efforts and capacity building for all through the ‘Hope Team’
Football United’s ethos of engagement and empowerment was extended throughout its preparation
for the Football for Hope Festival, from the initial selection process through the preparation period.
Since choosing only 4 boys and 4 girls for the “Hope team” would engage only a tiny proportion of
Football United participants, Football United made the process of choosing the team as important as
the team itself, and to make this process as inclusive of all participants as possible.
The first stage was commenced in mid 2009 with surveys and focus groups with program participants
about the qualities they believe the Football United World Cup team should embody. The second
stage, involved distributing information flyers and collecting participant application forms. Football
United made sure that no students would be disadvantaged due to their level of English language
skills or access to resources by getting support from schools for translation and student volunteers to
work with students on their applications. The third stage involved football training camps at the
Sydney Academy of Sport during the October Holiday Camps that acted as try-outs for the applicants.
Another key element of the participatory process was the voting
process in November 2009. Teachers, coaches, students and
participants from various projects and programs of Football
United voted for the Hope Team members. In this process,
everyone was asked to keep in mind that the team chosen to go
to South Africa on behalf of Football United was to be made up
of young people who are mature, open minded, interested and
who embody everything that Football United is about: Building
social cohesion in refugee communities, promoting social
inclusion, and contributing to the building of racial harmony and
social integration across communities within the program area,
through support for youth soccer development. Following the voting process, Football United
announced 16 preliminary Hope Team members at the Football United Festival on 8 th December 2009.
These efforts are part of Football United’s capacity building initiatives. The Hope Team’s trip to
Canberra, in June highlights Football United’s ability to capacity build from different angles. This trip
provided mutual benefits for Football United and local football clubs from Goulburn and Canberra
through organised friendly games. The chance to play with the Parliamentarian team in Canberra was
a great opportunity for the Hope Team to advocate its initiatives to the country’s policy and decision
makers.
All these efforts provide Football United with a wide range of media coverage, printed and electronic,
local and national. It is one of the best practices in disseminating football as a tool for social cohesion
and racial harmony.
Nurturing the Hope Team

Football United Report | January 2009 – December 2010 19

 SPECIAL PROJECT: FOOTBALL FOR HOPE FESTIVAL, WORLD CUP
SECTION - 9
2010™

Football United organized regular weekly training program

and residential training camps for its team. It was during the
first camp that the team members named their team; the
“Hope Team” was born. During the trainings the Hope Team
was offered opportunities to mix with high level football,
including training with and playing against national youth
women’s team, and the NSW State Premier League players.
They were given mentoring by Australia’s national football
stars, Socceroos and Matildas. A training venue, from private
corporate, Golden Goal group, was provided free of charge. The training program included not only
football skills also personal development, self-confidence, communications training and self-esteem
building.
Leadership Development Parallel to the Process
Football United believes that its leadership programs should assist its members in their lives beyond
football, while contributing to the organisation’s sustainability. By combining this with improved
football content, we will increase the organization’s credibility and relationships within the broader
Australian football community. A direct example of this occurred when two talented young leaders
were mentored and supported technically during the Siyakhona project in the lead up to the Football
For Hope Festival. Football United’s continued engagement with different media enables us to work to
foster the Hope Team players’ self-esteem. Noticeable results from the leadership development efforts
were evident during the final week when each team member gave formal presentations at their
schools during ‘going away’ assemblies. They are seen as role models among their peers and the
preparatory works for their presentation at the assemblies helped them, but also helped their peers to
understand more about why they are, and how they are, accessing opportunities. All these efforts
pointed toward promotion of “Football for Social Development.”
Showtime
Football United implements best practices in the field of Social Development through Football. Its
Hope team represents the many symbols of football for positive social change in the areas of Health
Promotion, Peace Building, Children's Rights & Education, Anti-Discrimination & Social Integration
and the Environment. People with high profiles in political, social, business, academic and sport
arenas met together at the Hope Team’s send-off party and delivered speeches relating to the power
of football in social development and expressed their commitments to make a difference effectively
using their influence. Another example of football’s magical power to bring people all together.

The magic adventure started with a super send off and continued throughout the trip.

Football United Report | January 2009 – December 2010 20

 SECTION - 10 ADVISORY COMMITTEE AND MANAGEMENT TEAM

Football United is managed by volunteers and has a Steering Committee of experienced

professionals from the Education, Government, Business and Football industries.

Advisory Committee
Catherine Johnson Youth Services Coordinator, SydWest Multicultural Services
Craig Foster SBS Football Expert and former Socceroo
Jane Perry CEO – JP Morgan Worldwide Securities Services
John Boultbee AM Head of Football Development and National Teams – FFA
Mathew Miles Director of Development and External Relations, Faculty of Medicine
UNSW
Moya Dodd Former Matilda, special counsel Gilbert & Tobin Law, Football
Federation Australia (FFA) Board member
Neil Morris Executive Director, University Services – University of New South
Wales

Football United Management Team

Anne Bunde-Birouste Founder and Executive Director
Brad McCarrol Advisor, Business and Strategic Development
Stuart Meney Communications Manager
Sally Nathan Head of Research
Julie McKenzie Research Associate
Tun Aung Shwe Project Officer
Assmaah Helal Community Coordinator
Aytek Genc Coaching Director
Simon Bell Head Coach
Abraham Ajok Head Coach

Pro Bono Administration

Auditors UNSW SPHCM
Legal Gilbert & Tobin Law

Football United Report | January 2009 – December 2010 21

 SECTION - 11 PARTNERS

Community Partnerships

In-kind Partnerships Support

University of New South Wales Program leadership and research support

Migrant Resource Centres (MRCs) Program coordination and administrative assistance and
Liverpool, Blacktown, Auburn, Fairfield liaison with Refugee Communities

Intensive English Centres Liaise with refugee communities, advise on program

content and outcomes in school environment

HARDA Support for participation in Football-in-the Park (Auburn);

liaise with refugee communities

Youth Off the Streets Liaison with local youth activities in Blacktown

BECAP (Blacktown Emerging Communities Advice regarding youth opportunities and support in
Association) Blacktown region

Blacktown, Liverpool, Auburn Councils Key stakeholders providing access to facilities and support
from youth workers

Blacktown District Soccer Football Coach program for Volunteers and assist in club
Association registrations, gear donations and loans and general overall
support

Blacktown City Demons Provide Coaches and participation pathway for talented
players

Sydney FC Profile and support of Community Staff

Football NSW Coach support

Sydney Football Academy Coach support, gala days and school holiday programs

First Eleven Football Academy Coach support, gala days and school holiday programs

BKI Football Academy Coach support

 SECTION - 11 PARTNERS

Funding Partnerships

Cash and In-kind Partners Amount Year Purpose

Department of Immigration AU$ 27,000 2009 Football in the Park

YogaAid AU$ 22,778 2009 General

AU$ 35,000 2009

St George Foundation General
AU$ 12,000 2010

AU$ 12,000 2009

General, Leadership
JP Morgan Chase & Co. AU$ 20,000 2009
Development
US$ 30,000 2010

AU$ 20,000 2010 Football for Hope support

Football Federation Australia
Au$ 25,000 2010 Documentary Film

Department of Premier & Cabinet, NSW

AU$ 20,000 2010 Football for Hope Team
Government

Dalkia Technical Services Pty Ltd AU$ 15,000 2010 Football for Hope Team

The Pratt Foundation AU$ 25,000 2010 Documentary Film

UBS Investment Bank AU$ 15,800 2010 General

Department of Community Services, Shinpads & Hijabs project,

AU$ 30,000 2010
QLD Government Brisbane, QLD

Department of Community Services, Football-in-the Park

AU$ 37,157 2010
NSW Government (Auburn) project

AU$ 7,000 2009 Girls Program & Football

Gilbert and Tobin Lawyers
AU$7,000 2010 for Hope Team

Football for Hope

FIFA and streetfootballworld US$20,000/year 2009 – 2011
Program Support

Football United School

Save the Children NSW AU$ 237,962 2009-2011
Programs

Australian Research Council AU$ 341,000 2009-2011 Research

Community Relation Commission AU$ 72,000 2009-2011 Research

Transcultural Mental Health Centre AU$ 9,000 2009-2011 Research

Sydney South West Area Health Service AU$ 9,000 2009-2011 Research

Sydney West Area Health Service AU$ 12,000 2009-2011 Research

SydWest Multicultural Service Inc AU$ 6,000 2009-2011 Research

 SECTION - 11 PARTNERS

Foundation Partners: Long term investors that support Football United® across a range of
areas including finance, strategic development and program delivery

Program Partners: Organisations that provide program specific support

Government Support

Partners in Football: Football organisations that provide support in-kind, through program
delivery and in valuable promotion support.

 Blacktown District Soccer Football Association  Waverly Old Boys Club

 UNSW Football  Kuringai District Football Association
 Football Queensland

Partners in Research

 Australian Research Council  Sydney South West  Area Health Services

 Transcultural Mental Health Centre  Western Sydney Area Health Services

Corporate Supporters
 Macquarie Bank

Community Partners: Long term investors, working with Football United across strategic
development and program delivery.
 SydWest MSI,  Blacktown PCYC
 Evans, Miller, Lurnea, Fairfield and  Youth off the Streets
Granville South High Schools  Ashfield Leagues
In addition, a number of organisations were instrumental in the early development of Football
United.
 Mary McKillop Foundation  AMRC
 STARRTS  Sisters of Charity
 Fairfield Mounties
APPENDIX - 1 ROAD TO ALEXANDRIA

FFH on the road to Alexandria

A participatory process
 APPENDIX - 2 MEDIA COVERAGE

List of print, television and radio media

2009 -2010

Television and Radio

1 ABC TV news and ABC radio, 29/05/2009, Blacktown boys living the World Cup dream
2 SBS TV, The World Game, 21/06/2009, Refugee Gala Day
3 SBS TV, The World Game, 20/12/2009, Announcing Football United Festival for Hope at the World
Cup
4 104.7 FM: FM104.7 (Canberra), 104.7 - Austereo/ARN, 15/06/2010 - 08:03 AM
5 2CC (Canberra), 15/06/2010 - 06:01 AM
6 2CC (Canberra), 15/06/2010 - 07:01 AM
7 2NBC, 22/05/2010 - 04:30 PM
8 2SER, 3/07/2010, Football United play Football for Hope
9 2SM, 15/05/2010 - 02:15 PM
1 2XX FM community radio, 11/06/2010 - 03:30 PM
0
1 ABC TV news, 28/02/2010
1
1 ABC TV news, 26/02/2010, FFA launches partnership with Football United
2
1 ABC 702 Sydney, 15/04/2010, Hope through sport - Football United
3
1 ABC 612 Brisbane (Brisbane) Evenings, 14/06/2010 - 09:18 PM
4
1 ABC 702 Sydney and ABC Local Radio NSW: 15/04/2010
5
1 Radio National (National Australia), 25/06/2010 - 05:42 PM
6
1 SBS TV, The World Game, 26/02/2010, FFA kickstarts Football United
7
1 SBS TV, The World Game, 4/04/2010, Football United selects team
8
1 The World Football Programme - Radio Fremantle 107.9fm, 15/09/2010
9

Written Press
1 Blacktown Advocate, 20/04/2009, Boots and All Fun
2 Hobart Mercury, 10/11/2009, City bends to will of the nation
3 Liverpool Leader, 8/04/2009, Soccer a Handy Tool
4 Liverpool Leader, 8/07/2009, Alex Brosque drops in at Lurnea soccer training
5 Parramatta Advertiser, 22/05/2009, A Socceroo’s Sound Advice
6 Parramatta Advertiser, 22/05/2009, Ahmad Elrich returns to South Granville High School
7 Sun Herald, 11/10/2009, Only the World Game can Unite all Four Corners of the Globe
8 Sun Herald, 15/11/2009, Take the downward dog out for a walk
9 The Northern Star, 13/11/2009, Byron up for yoga challenge
1 Uniken, May-June edition, 2009, World Cup fever
0
1 Airline Industry Information, 4/06/2010, Emirates partners with Australia's FIFA Football for
1 Hope team in South Africa
1 Australian Associated Press (AAP) General News, 15/06/2010, FED: Pollies echo Socceroos effort
2
1 Australian Financial Review, 1/03/2010, Business asked to kick in funds
3
1 Australian Financial Review, 16/06/2010, Youth and Politicians go for a friendly shoot-out
4
1 BMC Public Health, 5/10/2010, Social cohesion through football: a quasi-experimental mixed
 APPENDIX - 2 MEDIA COVERAGE

5 methods design to evaluate a complex health promotion program

1 Blacktown Advocate, 29/06/2010, Blacktown soccer players head for Cup
6
1 Blacktown Advocate, 7/07/2010, Off to SA thanks to uniting force of football
7
1 Blacktown Advocate, 13/10/2010, Teresa stars in TV Footy program
8
1 Blacktown Sun, 4/05/2010, A new ambassador
9
2 Blacktown Sun, 8/06/2010, Football reunites friends
0
2 Burwood Scene, 9/06/2010, Football For Hope
1
2 Courier Mail, 22/09/2010, This is a touching documentary and it's got a great idea behind it
2
2 Courier Mail, 23/09/2010, Football United: Passport to Hope
3
2 Cosmopolitan Civil Societies: An Interdisciplinary Journal, 1/12/2010, Moving Beyond the “Lump-
4 Sum”: A Case Study of Partnership for Positive Social Change
2 Daily Telegraph, 22/09/2010, Football United: Passport to Hope
5
2 ENP Newswire, 3/06/2010, Australia FFH team partnership with Emirates
6
2 Fairfield Advance, 16/10/2010, Fairfield footballers promote peace
7
2 Greek Newspaper, 6/08/2010, I had a amazing SA experience
8
2 Inner West Courier, 27/05/2010, Quicknews
9
3 Inner West Courier, 8/06/2010, Soccer scores a goal for unity in Strathfield
0
3 Liverpool Leader, 28/04/2010, Universal language
1
3 Liverpool Leader, 26/05/2010, Hope in new life
2
3 Liverpool Leader, 23/06/2010, Refugee partnership
3
3 Liverpool Leader, 14/07/2010, sticky beak
4
3 Liverpool Leader, 22/09/2010, Soccer doco to air
5
3 Mania, July, 2010, Football for Hope!
6
3 North Shore Times, 17/09/2010, Anne's grand plan for a World United
7
3 Northern District Times, 8/12/2010, BRIEFLY
8
3 Parramatta Advertiser, 22/09/2010, Bringing the world together
9
4 Spress Magazine, 22/06/2010
0
4 Spress Magazine, 1/07/2010, Football Festival of Hope
1
4 Spress Magazine, 1/07/2010, Major shock: Pollies embarass themselves
2
4 STM Gloss Magazine (Perth), 19/09/2010, pay tv highlights
3
4 Sun Herald, 30/05/2010, Funs can boots world cup bid
4
4 Sun Herald, 30/05/2010, Stars play to give kids hope
 APPENDIX - 2 MEDIA COVERAGE

5
4 Sun Herald, 20/06/2010, Soccer becomes tool for building new lives
6
4 Sunday Tasmanian, 19/09/2010, Football United: Passport to Hope
7
4 Sunday Telegraph, 19/09/2010, Best on FOXTEL
8
4 Sunday Mail, 19/09/2010, Best on FOXTEL
9
5 Sunshine Coast Daily, 23/09/2010, Documentary
0
5 Sydney Morning Herald, 18/09/2010, Anne Bunde-Birouste
1
5 Sydney Morning Herald, 16/06/2010, Pollies boot in to up school enrolments
2
5 Sydney Morning Herald, 15/10/2010, Mary's foundation offers kick-starts and care
3
5 Sydney Morning Herald and AAP, February 28, 2010, Two Aussie teams head to FIFA World Cup
4
5 Talk5, 10/11/2010, Anne unites refugee children through soccer
5
5 Targeted News Service, 17/06/2010, Warming Up for the World Cup
6
5 The Age, 20/06/2010, Playing proudly for their new country
7
5 The Age, 23/09/2010, Soccer uniting world's teens
8
5 The Australian, 14/05/2010, OPTUS ON THE MOVE IN MOBILE REVENUE
9
6 The Australian, 15/06/2010, Strewth
0
6 The Australian, 18/09/2010, QUICK BITES -- Thursday September 23
1
6 The Australian, 23/09/2010, Football United: Passport to Hope
2
6 The Socceroos, Issue 7, May 2010, Kick Off
3
6 Uniken, July-Aug edition, 2010, Australia's other team at the World Cup
4
6 UNSW Globe, Issue 7, August 2010, Football United's Festival for Hope
5
6 Weekend Australian, 18/09/2010, Football United: Passport to Hope
6
6 Entertainment Newsweekly, 17/12/2010, Sporting Activities, Football; Data on sporting activities,
7 football described by researchers at University of New South Wales
6 States News Service, 10/12/2010, LIFETIME OF DEDICATION DELIVERS HUMAN RIGHTS MEDAL
8 TO THERESE REIN

Online media
1 Australian Sports Commission Media Centre, 19/02/2009, Young refugees get a kick out of football
2 Australiance, This is what we have been waiting for!
3 FIFA.com, 25/11/2009, Football United, Australia
4 Football NSW, 3/03/2009, Blacktown & District Soccer Football Association Inc assists in Refugees
coaching promotion
5 Football NSW, 31/03/2009, Alex Brosque named as Football United Ambassador
6 Football NSW, 29/05/2009, Passion + Resilience = Football United
7 Streetfootballworld, 3/06/2009, streetfootballworld network front page feature
8 Sydney FC, 21/05/2009, World recognition for ‘Football United’
9 MBF, 10/12/2009, MBF and Sydney FC support the FIFA World Cup Football for Hope Festival
 APPENDIX - 2 MEDIA COVERAGE

Finalists
1 3things, 20/08/2010, United through football
0
1 7th Space Interactive, 5/10/2010, Social cohesion through football: a quasi-experimental mixed
1 methods design to evaluate a complex health promotion program
1 AMEINFO.com, 3/06/2010, Australia's FIFA Football for Hope Campaign in South Africa gains
2 flying start with Emirates partnership
1 Australian Sports Commission, 2/03/2010, FFA gives Football United a kick start
3
1 Bizcommunity.com, 29/06/2010, Emirates takes young Football for Hope players under its wing
4
1 Bhutan News service (BNS.Com), 1/08/2010, Eyewitness of FIFA 2010 returns home
5
1 City of Migration, 5/10/2010, Social cohesion through football: a quasi-experimental mixed
6 methods design to evaluate a complex health promotion program (BMC Public Health)
1 FFA, 4/02/2010, FFA's Corporate Social Responsibility (CSR) Program
7
1 Footballwest.com.au, 21/09/2010, Football United' Passport to Hope documentary on Bio
8
1 Footballwest.com.au, 24/06/2010, Australian dreams still alive in South Africa
9
2 FourFourTwo website, 26/02/2010, FFA pledges program support
0
2 FourFourTwo website, 28/06/2010
1
2 FourFourTwo website, 21/09/2010, Get your Passport to Hope
2
2 FourFourTwo website, 16/11/2010, United for Social Conscience
3
2 Goliath Business knowledge on demand, 18/12/2010, Data on sporting activities, football
4 described by researchers at University of New South Wales.
2 Goulburn Post Online, 11/06/2010, Hope headed for Goulburn
5
2 MyJournals.org, 5/10/2010, Social cohesion through football: a quasi-experimental mixed methods
6 design to evaluate a complex health promotion program (BMC Public Health)
2 MedConnect, 5/10/2010, Social cohesion through football: a quasi-experimental mixed methods
7 design to evaluate a complex health promotion program (BMC Public Health)
2 PublicMed.gov, 5/10/2010, Social cohesion through football: a quasi-experimental mixed methods
8 design to evaluate a complex health promotion program (BMC Public Health)
2 South-West News, 27/07/2010, Football experience for Islamic girls
9
3 streetfootballworld, 2010, Siyakhona Photo Contest
0
3 streetfootballworld, 1/07/2010, The winners of the Siyakhona Photography Contest have been
1 announced!
3 Sydney FC, 6/12/2010, Sunday BBQ for Football United
2
3 Throng: Australia's TV watching community, 6/09/2010, Bio to screen two-part documentary
3 series Football United: Passport To Hope
3 The Communication Initiative Network, 1/12/2010, Moving beyond the "Lump-Sum": A Case
4 Study of Partnership for Positive Social Change
3 UNSW Media, 2/03/2010, Step closer to World Cup dream
5
3 UNSW SPHCM, 8/03/2010, Innovative health promotion helps change lives
6
3 WA Today, 20/06/2010
7
3 Yahoonews, 15/06/2010
8
3 Youth without Borders, Football United Projects - Shinpads and Hijabs!
 APPENDIX - 2 MEDIA COVERAGE

9
 APPENDIX - 3 PROGRAM PARTICIPANTS and THEIR COUNTRY OF ORIGIN

Football United Program Participants and their country of origin*

Granville* FIP Shinpads

    Evans Fairfield Miller Lurnea Total
* (Blacktown) & Hijabs
1 Afghanistan 4     2   8 10 24
2 Argentina       1       1
3 Australia 8 4 4 4   5   25
4 Austria       1       1
5 Bosnia       2       2
6 Burma 2 1 2 2       7
7 Chile 1     1       2
8 China       2       2
9 Columbia   1   3       4
10 Cambodia     1         1
11 Congo 4   4 5       13
Czech
12 1             1
Republic
13 Egypt 1             1
14 El Salvador         1     1
15 Ethiopia 2             2
16 East Timor     1         1
17 Fiji 2     1       3
18 Ghana 2     1       3
19 Hong Kong 1             1
20 India 3       1 4   8
21 Iran 1   5 2       8
22 Iraq 3 23 37 33       96
23 Ivory Coast 2             2
24 Kuwait       1       1
25 Lebanon     1   4   30 35
26 Macedonia       2       2
27 Malaysia       1       1
28 Nepal 3         15   18
29 New Zealand       2       2
30 Pakistan       3       3
31 Peru 1 1   2       4
32 Philippines 1     1       2
33 Russia       1       1
34 Samoa 3     2       5
35 Serbia       1       1
36 Sierra Leone 2 1 1 1 2 20   27
37 Spain     1         1
38 Somali             25 25
39 South Africa             25 25
 APPENDIX - 3 PROGRAM PARTICIPANTS and THEIR COUNTRY OF ORIGIN

40 Sri Lanka 3   1     10   14
41 Sudan 3   1 3 1 78   86
42 Togo 1         15   16
43 Tonga 1             1
44 Turkey     1   1   30 32
45 Uruguay       1       1
46 Uganda 3             3
47 Vietnam   3 1 1       5
48 West Samoa       1       1
  No data     4 1       5
   TOTAL 58 34 65 84 10 155 120 526

*Data from Football-in-the Park (Auburn) project is not included as it is still under processing as the
program only commenced in December 2010, with launch for 2011 activities in early March 2011.
**Count only program development students who received coaching training to run weekly football
program during the school’s physical education sessions.