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Analysis of Macro Business Environment and SWOT Analysis of Key Industries in India

Analysis of Macro Business Environment and SWOT Analysis of Key Industries in India

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Published by Minesh Rajbhandari
Analysis of Macro Business Environments, Business Opportunities-Threats, and Strengths-Weaknesses of IT, Pharmaceutical, and Textile Industry in India.
Analysis of Macro Business Environments, Business Opportunities-Threats, and Strengths-Weaknesses of IT, Pharmaceutical, and Textile Industry in India.

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Published by: Minesh Rajbhandari on Mar 18, 2011
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A Report onAnalysis of Macro Business Environments,Business Opportunities-Threats,andStrengths-WeaknessesOf IT, Pharmaceutical, and Textile Industryin India
Submitted to
Mr. Saroj Misra,Faculty, Business Development in South Asia,South Asian Institute of Management
Submitted by
Ajay Shrestha [#1301]Dipika Silwal [#1306]Minesh Rajbhandari [#1311]Richa Rungta [#1311]Sudhir Dhungel [#1327]Swakiya Shrestha [#1330]
Fifth Term, SAIM
 
Date:
May 24, 2010
 
Analysis of Macro Business Environment and SWOT Analysis of Key Industries in India
Executive Summary
This report was commissioned to analyze the critical environments of business in India,identify the present opportunities and threats, and identify the industries which have ahuge potential considering the South Asia as an entire market.This report provides an analysis of key environments of business in India which is one of the fastest growing economies in the world. Those key environments include political,economic, socio-cultural, technological and ecological environment. Analysis of theseinfluential environments has been used to identify business opportunities and threats inthe country along with the three industries which have been performing well. Selection of industries has been done on the basis of its current performance, its viability with respectto environmental analysis and its potential to contribute more to the Indian economythrough its comparative advantage in South Asia.Environmental analysis starts with the analysis of political environment where theLegislature, the Executive, the Judiciary, the States, Election Commission, PoliticalInfluence in Business and Indian Corporate Governance practices has been analyzed.Analysis of economic environment include the analysis of business ideology beinginfluenced by political ideology, GDP trends, per capita Income and Consumption,Market Size, Growth Rate, Foreign Direct Investment (FDI) and reasons for FDIattraction in India. It also analyzes the economy with respect to the models of commandand market economy. Demography, Caste System, Women Empowerment andConsumption Pattern are important analysis that forms the socio-cultural environmentanalysis. While analyzing the technological environment, transportation andcommunication sector have been considered. India as an emerging market for value-added services and telecom equipment manufacturing has been studied in the process.Finally, environmental analysis has been concluded with the analysis of ecologicalenvironment (Geography, Rural Environment, Biological & Agricultural Diversity andDomestic Resources).Ajay, Dipika, Minesh, Richa R., Sudhir, Swakiya- i - 

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