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1. Which factor influenced you in buying this fairness cream?

x Fairness x Sunscreen x Fragrance x None

2. What fairness cream did you use before ͞Fair and Handsome͟ was introduced?

x Godrej fair glow x Garnier men x Fair and lovely menz active x others

3. On what skin color does ͞Fair and Handsome͟ works effectively?

x White x Black x Moderate x Brown x others

4. On what type of skin does ͞Fair and Handsome͟ really work?

x Oily x Rough x Dry x Normal

5. What grade will you give to ͞Fair and Handsome͟ in monetary terms?

x Excellent x Very good x Good x Not bad

6. If the price of ͞Fair and Handsome͟ increases, to which product will you switch over to?

x Same x Godrej fair glow x Garnier men x Fair and lovely menz active x others

7. What made you use ͞Fair and Handsome͟ for the first time?

x Friends xFamily/Relatives xRetailers opinion xAdvertisements x others

8. For which age group do you think that ͞Fair and Handsome͟ works on effectively?

x Less than 25 x 25 to 35 x 35 to 40 x more than 40

·. How often do you buy ͞Fair and Handsome͟?

x Less than 1month x 1 -3 months x 3 -6 months xmore than 6 months

10. How many times do you use ͞Fair and Handsome͟ cream in a day?

x Once x Twice x Thrice x More than thrice

11. What side effects did ͞Fair and Handsome͟ have on your skin?

x Pimples x Rashes x Irritation x Skin allergy x others xnone

12. How do you rate the effectiveness of ͞Fair and Handsome͟ on sweat control?

x Excellent x Very good x Good x Average xPoor

13. How will you rate ͞Fair and Handsome͟ on its effectiveness of smoothness on your skin?

x Excellent x Very good x Good x Average x Poor

14. What rate will you give for the cream color of ͞Fair and Handsome͟?

x Excellent x Very good x Good x Average x Poor

15. What rate will you give for the Perfume added to ͞Fair and Handsome͟?

x Excellent x Very good x Good x Average x Poor

16. What rate will you give for the change of skin complexion by using ͞Fair and Handsome͟?

x Excellent x Very good x Good x Average x Poor

17. What rate will you give for the packaging of ͞Fair and Handsome͟?

x Excellent x Very good x Good xAverage x Poor

18. For what purpose do you use ͞Fair and Handsome͟ mostly?

x Good looks x Reduce skin irritation x Fairness x Sweat control xSmoothness

1·. What rate will you give ͞Fair and Handsome͟ on protecting your skin from pollution?

x Excellent x Very good x Good x Average x Poor

20. How do you rate ͞Fair and Handsome͟ in reducing fatigue and stress signs in your face?

x Excellent x Very good x Good x Average x Poor

21. Where do you rate ͞Fair and Handsome͟ in its effectiveness in oil control on your face?

x Excellent x Very good x Good x Average x Poor

22. Will you recommend ͞Fair and Handsome͟ to others?

x Yes x No

23. Who else in your house use ͞Fair and Handsome͟?

x Father x Brother x Cousin x None

24. How long does ͞Fair and Handsome͟ take to make your face to look fair?

x Less than 1 month x 1 - 3 months x 3 - 6 months x More than 6 months

25. What is the package size of ͞Fair and Handsome͟ that you usually buy?

x Small packets x Small tubes x Large one

26. At what times do you use ͞Fair and Handsome͟?

x Intervals x Simultaneously x Occasionally x On reduction of your fairness

27. After having used ͞Fair and Handsome͟ how do you feel about yourself?

x Fair x Handsome x Fair and Handsome x Beautiful x Ugly x Disgusting

28. After using ͞Fair and Handsome͟ how do you feel about your outlook?

x Youth x Normal x Old

2·. From overall uses what rate will you give for ͞Fair and Handsome͟?

x Excellent x Very good x Good x Average x Poor