Welcome to Scribd, the world's digital library. Read, publish, and share books and documents. See more
Download
Standard view
Full view
of .
Look up keyword
Like this
1Activity
0 of .
Results for:
No results containing your search query
P. 1
project on CRM

project on CRM

Ratings: (0)|Views: 160|Likes:
Published by paramesh3427

More info:

Published by: paramesh3427 on Mar 19, 2011
Copyright:Attribution Non-commercial

Availability:

Read on Scribd mobile: iPhone, iPad and Android.
download as DOC, PDF, TXT or read online from Scribd
See more
See less

08/22/2011

pdf

text

original

 
1
QUESTIONNAIREGeneral Information
Name: _______________________________ Age: ______ Gender: MaleFemaleAddress:_________________________________________________________________ __ ______________________________________Contact Number:______________________ Occupation: __________________________________ Annual Income:Below Rs. 120,000 Rs. 120,000 - Rs. 320,000 Rs. 320,000 Rs 500,000 Above Rs. 500,0001. How frequently you buy kid’s products?Everyday Weekly Monthly Yearly2. Where do you usually go?Exclusive Kid’s Store MallsConvenience Stores General stores3. You generally buy?
 
2
Toys Kid’s wear Rhymes/Books Kid’s FoodIf any other specify..............................4. How much do you spend on kid’s products?Below Rs.500 Above Rs.500Above Rs.1000 Above Rs.25005. Do you like Experimenting (trying out new places)?Yes No6. What are your buying preferences?Retail Wholesale
Appleofmyi
1. Have you been to Appleofmyi?Yes No
2.
How often do you visit Appleofmyi?Every day 2-4 times a weeOnce in a month Once in a yea
3.
How much do the communication tools like newspaper, TV, mediainfluence you?Excellent GoodFair Poo4. How likely are you to suggest the store to your friends?Excellent Good
 
3
Fair Poo5. Do you like to bring your kid(s) when you shop here?Yes No
6.
What type of promotions influence you to buy from Appleofmyi?Coupon Bonus packsPrice-offs Contests7. How likely are you to repurchase products from Appleofmyi?Excellent GoodFair Poo
8.
What do you like the most in Appleofmyi?Ambience Products \Customer Service Promotions/Events9. How did you learn about Appleofmyi?Television Newspaper /MagazinesInternet Friends
10.
Was the advertisement appealing?Yes, Reason (Product/Price/Discount/Brand, Endorser) No, Reason (Product/Price/Discount/Brand/Endorser)
1-Highly Satisfied 2-Satisfied 3-Neutral 4-Dissatisfied 5-Highly Dissatisfied
11.
Are you satisfied with the accessibility of the store?1 2 3 45

You're Reading a Free Preview

Download
scribd
/*********** DO NOT ALTER ANYTHING BELOW THIS LINE ! ************/ var s_code=s.t();if(s_code)document.write(s_code)//-->