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Table Of Contents

ZOZNAM PRÍLOH
ZOZNAM ILUSTRÁCIÍ A TABULIEK
ÚVOD
1.Vymedzenie základných pojmov danej problematiky
1.1 Vymedzenie pojmu marketing
1.2 Marketingové prostredie
1.2.1 Mikroprostredie
1.3 Marketingový mix a jeho nástroje
1.3.1 Produkt
1.3.2 Cena
1.3.3 Distribúcia
1.3.4 Marketingová komunikácia
1.4.1 Reklama
1.4.2 Podpora predaja
1.4.3 Public relations
1.4.4 Osobný predaj
1.4.5 Direct marketing
2. Analýza marketingových aktivít Europa SC a.s
2.1 Predstavenie podniku
2.2 Analýza marketingového prostredia Europa SC a.s
2.2.1 Makroprostredie
2.2.2 Mikroprostredie
2.3 Marketingový mix Europa SC a.s
2.3.1 Produkt
2.3.2 Marketingová komunikácia
2.4.2 Podpora predaja
2.4.3 Public relations
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BP - analza market aktiv v shopping centre

BP - analza market aktiv v shopping centre

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Published by Isak Dolinsky

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Published by: Isak Dolinsky on Mar 19, 2011
Copyright:Attribution Non-commercial

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11/24/2012

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