he Project is an attempt to study Rural Marketing techniques in
RELAXO FOOTWEAR LTD.
For this I would like to thank my Mentor Mr.
who has shownme the way and guided me through this project and without whom this projectwould not have been possible. I would also like to thank my Institute ³
Asia pacificinstitute of management´
for providing me this opportunity.And, Last but not the least my company heads
Mrs. Kanwajeet Sandhu D¶silva(DGM communication and advertising Relaxo footwear ltd.), Mr. Rajanmakhani and Mr. Vijay Verma (Sr. advertising officer)
who have helped melearn a lot during my Internship period and guided me through this Research.