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Published by Sharad Jadhav

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Published by: Sharad Jadhav on Mar 21, 2011
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AACSB International Conference,Montreal 2004
“The Nature and Scope of Business Ethics”
Robert Pitts, Dean-College of Business
Creighton University
O.C. Ferrell, Chair-Marketing Department
Colorado State University
Linda Ferrell, Assistant Professor Marketing
University of Wyoming
AACSB International Conference,Montreal 2004
What is business ethics?
(a managerial perspective)
defining appropriate behaviorestablishing organizational valuesnurturing individual responsibilityproviding leadership & oversightrelating decisions to stakeholder interestsdeveloping accountabilityrelating consequencesauditing & improvement
AACSB International Conference,Montreal 2004
How to support ethical decisionmaking in the organization?
culture, values & programscompliance & leadershiprecognition of the role of co-workers &managersbalancing stakeholder interestsmanagement of situational pressuresrewards beyond short-term performance
AACSB International Conference,Montreal 2004
What are Colleges of Businessdoing?
maintaining the status quoencouraging faculty to use their owndiscretion in integrating ethics‘outsourcing’ ethics education to liberal artsdeveloping stand alone courses
– business ethics, marketing ethics,accounting & financial ethics, humanresource ethics, etc.
forcing the topic into business law, business& society, environmental courses, etc.
AACSB International Conference,Montreal 2004
Issues in defining the nature of business ethics...
individual character
personal moral development
legal & regulatory concerns
Sarbanes-Oxley Act, FSGO, etc.
‘issue’ focused vs. ‘framework’ focusedintegrated, managerial program tied toorganizational goals & objectives
AACSB International Conference,Montreal 2004
How to support business ethicseducation...
take responsibility for a comprehensive plan thatincludes programs & education for faculty & students
– individual faculty integration with nocomprehensive plan will fail
make sure that plans & programs are highly visible &supported by the Dean
obtain adequate resources to support business ethicsinitiatives
partnering with business to define appropriateintegration & courses
AACSB International Conference,Montreal 2004
What to do if you have no ‘residentexperts’-available resources...
invite guest speakers & experts who have developedsuccessful programs
send faculty &/or administrators to theAACSB “Teaching Business Ethics Conference”
Boulder, CO (July 21-23, 2004)
acquaint faculty with resources such as the
Wall Street Journal 
weekly business ethics reviews
AACSB “Ethics Education Resource Center”
– www.aacsb.edu/eerc
A Review of 286 AACSBMember Schools Reveals...
Ethics in mission statements:
• 59.4% no reference23.1% reference importance of ethics in missionstatement, yet do not require a coursesmaller schools more likely to address issue thanlarger colleges & universities
Required ethics course(s):
40.6% (overall) require an ethics course
– 68% of private– 30% public
Source: Cheryl L. Buff and Virginia Yonkers “A Study of Ethics in MissionStatements and Curriculum of AACSB Undergraduate MarketingPrograms,” working paper, Siena College.
AACSB Ethics EducationResource Center
the Ethics Education Resource Center is acomprehensive source for information, tools, &discussion about ethics education in business schools.
improve ethics education inbusiness schools
assist management educators toachieve business ethicseducation objectives

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