Research Methods Project Report

Research Methods Project Report
TERM PAPER
Subject: Research Methods
TOPIC: “DIFFERENT BRANDED LAPTOP PREFEERED BY
WORKING
EXECUTIVE”
UNDER THE GUIDANCE OF: SUBMITTED BY:
PROF. G.K.SINHA
RESEARCH METHODS VIKASH KUMAR SINGH
GLBIMR
SUBMITTED TO
G.L. Bajaj Institute of Management & Research
Greater Noida
G.L. Bajaj Institute of Management & Research 1
Objective of survey
The objective of the present survey is to develop awareness of
branded laptop baseline estimates
and determine popularity of different company’s laptop. It suggests
steps to be initiated or
strengthened in the field of demand in ncr region. The key indicators
are among the general
population, demand branded laptop and the problem users.
The objectives of the survey:
• To gauge the awareness of the public and their sources of
information on the working
executive class satisfaction on branded laptop.
• To assess the level of satisfaction of the public with respect to
branded laptop
• To understand the practice of the public in terms of patronage of
branded laptop,
purchase of branded laptop and use of branded laptop;
• To evaluate the perception of the public on the importance of various
type of branded
laptop; and
• To collect the views of the public on genetically on different type of
branded laptop
The objectives of this particular study are:-
• To know the preferences of different types of branded laptops by the
people of
NCR.
• To study which factor influence for choosing different types of
branded laptops.
• To know about the level of satisfaction towards different types of
branded laptops.
• To compare the popularity of different companies providing branded
laptops.
Acknowledgement
We take the opportunity to express our gratitude to all of them who in
some or the other way
help us to accomplish this project. The research study cannot be
completed without your
guidance, assistance, inspiration, and co-operation.
We particularly owe our gratitude to Prof. G.K.Sinha sir to give a such a
opportunity.
As well as to Mrs. Smriti Sthana who help us to prepare this
questionnaires.
And lastly to all the people who cooperate and encourage us, with their
valuable time.
Lastly we express our gratitude to our Parents who financed this
project.
VIKASH KUMAR SINGH
Decleration
It is here by declared that this project report on “Most Preferred
branded Laptops by working
executive” an original work done by on us behalf of G.L. Bajaj Institute
of Management and
Research, Greater Noida.
It is submitted for partial fulfillment for the requirement of course
curriculum of 3rd trimester of
PGDM and is an original piece of work done under the guidance of Prof.
G.K. Sinha GLBIMR.
Vikash Kumar Singh
Preface
Research Methods is indeed an ancient art, it had been practiced in
one form or the other since
the days of the Adam and Eve. Its emergency is of relatively recent
origin for success of any
business and within this relatively short period, it has joined a great
deal of importance and
stature.
We have chosen the topic “Different branded Laptops preferred
by working executive”
we have tried to put our best effort to complete this task on the basis
of skill achieved during
studies in the institute.
We have put our maximum effort to gain the accurate data. If any error
or mistake found in
collecting data kindly ignore.
Prof. G.K.Sinha
GLBIMR
Tabel Of Content
SUBJECT Page no.
Chapter-1 Introduction of Topic
Chapter-2 Research Objective
Chapter-3 Research Methodology:
 Research Design
 Data Collection
 Sampling
 Scaling Qualitative Technique
Chapter-4 Executive Summary
Chapter-5 Findings
Chapter-6 Suggestions
Chapter-7 Conclusion
Chapter-8 Limitation
Bibliography
Annexure:
I-Questionnaire
II-Respondent sheet
List of Tables & Graphs with Analysis
Q.1 Please name the Laptop that comes to your mind immediately?
……………………………..
ANSWERS:
Options IBM lenovo HP Dell HCL Compaq Others
No .of respondent 11 14 23 17 18 17 0
Percentage 11% 14% 23% 17 18 17 0
IBM 11%
lenovo 14%
HP 23%
Dell 17%
HCL 18%
Compaq 17%
others 0%
Q2 Name few other Laptop?
ANSWERS: (more frequent)
Options IBM lenovo HP Dell HCL Compaq others
No .of respondent 17 20 23 18 8 11 3
Percentage 17% 14% 23% 18% 8% 11% 3%
IBM, 17%
lenovo, 22%
HP, 21%
Dell, 18%
HCL, 8%
Compaq, 11%
others, 3%
Q.3. Do you prefer any particular laptop (more to buy) ?
ANSWERS:
No .of respondent 13 18 23 14 11 14 7
Percentage 13% 18% 23% 14% 11% 14% 7%
IBM 13%
lenovo 18%
HP 23%
Dell 14%
HCL 11%
Compaq 14%
others 7%
Q.4 Do you have any laptop for your use recently?

Yes No
Answer- If “YES”,
No .of respondent 16 15 21 14 13 12 9
Percentage 16% 15% 21% 14% 13% 12% 9%
IBM 16%
lenovo 15%
Dell 14% HP 21%
HCL 13%
Compaq 12%
others 9%
Q.5 Most important reason for using the particular laptop (Tick one)?
A) Entertainment B) Service C) Business D) Price E) Brand Reliability
ANSWERS:
Options Entertainment Service Business Price BrandReliability
No.of
respondents
17 31 28 10 14
percentage 17% 31% 28% 10% 14%
Entertainment 17%
Service 31%
Business 28%
Price 10%
BrandReliability
14%
Q.6. The Price range of the laptop preferred by u (in Rs.)

< 30000 30000 – 50000 50000-70000 70000-100000 < 100000
ANSWERS:
OPTIONS < 30000 30000 –
50000
50000-70000 70000-100000 < 100000
33 29 21 11 6
NO.OF RESPONDENT
PERCENTAGE 33% 29% 21% 11% 6%
< 30000 33%
30000 – 50000 29%
50000-70000 21%
70000-100000 11%
< 100000 6%

Part –B
Q.7 Rate the factors in order of importance that influences you
Factors Very
Important
Somewhat
Important
Moderately
Important
Not so
Important
Not at all
Important
Entertainment(gameoriented) 17% 31% 28% 10% 14%
Value for price 22% 18% 19% 20% 21%
Reliability 19% 23% 13% 17% 28%
Easily available 28% 13% 23% 19% 17%
Efficiency of battery 10% 17% 28% 14% 31%
Comfort 20% 18% 23% 21% 11%
Special services 21% 20% 19% 18% 22%
Quality 19% 22% 20% 21% 18%
Light in weight 18% 21% 19% 20% 22%
 It is difficult to calculate it once so,
Factors Very
Important
Somewhat
Important
Moderately
Important
Not so
Important
Not at all
Important
Entertainment(game
oriented)
17% 31% 28% 10% 14%
Entertainment(game oriented)
Very Important
17%
Somewhat
Important 31%
Moderately
Important 28%
Not so Important
10%
Not at all
Important 14%
Factors Very
Important
Somewhat
Important
Moderately
Important
Not so
Important
Not at all
Important
Value for price 22% 18% 19% 20% 21%
Value for price
Very Important 22%
Somewhat
Important 18%
Moderately
Important 19%
Not so Important
20%
Not at all Important
21%
Factors Very
Important
Somewhat
Important
Moderately
Important
Not so
Important
Not at all
Important
Reliability 19% 23% 13% 17% 28%
Reliability
Very Important
19%
Somewhat
Important 23%
Moderately
Important 13%
Not so Important
17%
Not at all
Important 28%
Factors Very
Important
Somewhat
Important
Moderately
Important
Not so
Important
Not at all
Important
Easily available 28% 13% 23% 19% 17%
Easily available
Very Important 28%
Somewhat Important
13%
Moderately Important
23%
Not so Important 19%
Not at all Important 17%
Factors Very
Important
Somewhat
Important
Moderately
Important
Not so
Important
Not at all
Important
Efficiency of battery 10% 17% 28% 14% 31%
Efficiency of battery
Very Important 10%
Somewhat Important
17%
28%
Not so Important 14%
Not at all Important 31%

Factors Very
Important
Somewhat
Important
Moderately
Important
Not so
Important
Not at all
Important
Comfort 20% 18% 23% 21% 11%
Comfort
Very Important
22%
Somewhat Important
19%
24%
Not so Important
23%
12%
Factors Very
Important
Somewhat
Important
Moderately
Important
Not so
Important
Not at all
Important
Special services 21% 20% 19% 18% 22%
Special services
Very Important 21%
Somewhat
Important 20%
Moderately
Important 19%
Not so Important
18%
22%
Factors Very
Important
Somewhat
Important
Moderately
Important
Not so
Important
Not at all
Important
Quality 19% 22% 20% 21% 18%
Quality
Very Important 19%
Somewhat
Important 22%
Moderately
Important 20%
Not so Important
21%
18%
Factors Very
Important
Somewhat
Important
Moderately
Important
Not so
Important
Not at all
Important
Light in weight 18% 21% 19% 20% 22%
Light in weight
Very Important 18%
Somewhat
Important 21%
Moderately
Important 19%
Not so Important
20%
22%
8. How would you rate the laptop:
(5 – Very Good, 4 – Good, 3 – Neither Good nor Bad, 2 – Bad, 1 – Very Bad)
Factors HCL HP COMPAC IBM LENOVO DELL WIPRO Other(name)
Entertainment 15% 10% 18% 20% 16% 11% 6% 4%
Value for price 4% 15% 10% 6% 16% 18% 20%
Reliability 10% 12% 18% 15% 14% 15% 6% 10%
Easily available 15% 6% 03% 15% 20% 13% 13% 15%
Efficiency of battery 17% 25% 20% 8% 10% 6% 8% 6%
Special services 12% 20% 15% 10% 15% 10% 10% 8%
Quality 15% 10% 18% 20% 16% 11% 6% 4%
Light in weight 15% 18% 14% 12% 10% 15% 10% 6%
For pie chart it is typical to draw in so complex, so it has to be presented
separately
Factors IBM lenovo HP Dell HCL Compaq WIPRO Other(name
)
Light in weight 15% 18% 14% 12% 10% 15% 10% 6%
Light in weight
IBM 15%
lenovo 18%
HP 14%
Dell 12%
HCL 10%
Compaq 15%
WIPRO 10%
Other(name) 6%
Factors IBM lenovo HP Dell HCL Compaq WIPRO Other(name)
Entertainment 15% 10% 18% 20% 16% 11% 6% 4%
Entertainment
IBM 15%
lenovo 10%
HP 18%
Dell 20%
HCL 16%
Compaq 11%
WIPROOt h6e%r(name) 4%
Value for price 4% 15% 10% 6% 16% 18% 20%
Value for price
IBM 4%
lenovo 17%
HP 11%
Dell 0%
HCL 7%
Compaq 18%
WIPRO 20%
Other(name) 23%
Reliability 10% 12% 18% 15% 14% 15% 6% 10%
Reliability
IBM 10%
lenovo 12%
HP 18%
Dell 15%
HCL 14%
Compaq 15%
WIPRO 6%
Other(name) 10%
Easily available 15% 6% 03% 15% 20% 13% 13% 15%
Easily available
IBM 15%
lenovo 6%
HP 3%
Dell 15%
HCL 20%
Compaq 13%
WIPRO 13%
Other(name) 15%
Efficiency of
battery
17% 25% 20% 8% 10% 6% 8% 6%
IBM 17%
lenovo 25%
HP 20%
Dell 8%
HCL 10%
Compaq 6%
WIPRO 8%
Other(name) 6%
Special services 12% 20% 15% 10% 15% 10% 10% 8%
Special services
IBM 12%
lenovo 20%
HP 15%
Dell 10%
HCL 15%
Compaq 10%
WIPRO 10%
Other(name) 8%
Quality 15% 10% 18% 20% 16% 11% 6% 4%
Quality
IBM 15%
lenovo 10%
HP 18%
Dell 20%
HCL 16%
Compaq 11%
WIPROOt h6e%r(name) 4%
Light in weight 15% 18% 14% 12% 10% 15% 10% 6%
Light in weight
IBM 15%
lenovo 18%
HP 14%
Dell 12%
HCL 10%
Compaq 15%
WIPRO 10%
Other(name) 6%
10. Please check three most important reasons why you selected the branded
laptop
1. I wanted to try something new 23%
2. Branded laptops facilities are very good 15%
3. I saw advertisement for the branded laptop 14%
4. Someone recommended the branded laptop 30%
5. My organization choose the branded laptop 18%
1; 20%
2; 20%
3; 20%
4; 20%
5; 20%
Introduction to Topic
“Different branded laptop preferred by working
executive”
In today’s changing scenario customers are having power towards
success or failure of any
branded product. As our product is laptops of different brands is well
known among our
respondents, and it is used by our respondent in their daily life directly
or indirectly. So we got
good response from the corporate world as well as common people.
The most familiar form of laptop is a manually operated device with
one or more sets of many
services, features and function. Each set of services, features and
function can be in one of two
states: either 'closed' meaning the contacts are touching and feeling
can flow between them, or
'open', meaning the contacts are separated and none concluding.
The term 'laptop' is also applied to telecommunications networks,
business, institution, etc and
signifies a network that is competitive advantages over other, such as
the public is using laptop in
their daily life such telephone network was before a decades. The
common feature of all these
usages is they refer to laptop that controls a connectivity with whole
world with a very few
charge in all respect: audio, video, text, animation with help of internet
connection.
Now, a days laptops are matter of consideration for users because
these days they are more
focusing on the changing trend and Comfort ability. Due to this
companies of branded laptop and
manufacturers are more focusing on changing trends and consumer
demand, this helps in gaining
good market share among users.
In this topic we made a comparative study among top branded
laptop’s manufacturer are
as follows:
 HCL
 HP
 COMPAC
 IBM
 LENOVO
 DELL
 WIPRO
 OTHERS
Methodology
Marketing research
Marketing is the function which links the consumer, customer and
public to the marketer through
information used to identify and define marketing opportunities and
problems generate, refine
evaluate marketing actions, monitor marketing performances, and
improve understanding of
marketing as process.
Research design:
despite the difficulty of establishing and entirely satisfactory
classification system, it is helpful
to classify marketing research project’s on the basis of fundamental
objectives of the research,
consideration of the different types, their applicability, their strength
and weakness will help the
researcher to select the best suited specific problem.
 The two general type of research methodologies are used
witch are following:-
1. Exploratory research:-
In well established field’s of study, hypothesis usually is drawn from
ideas developed or
glimpsed in previous research studies or is derived from theory.
Research could be then used to determine if the hypothesis was
correct. Too little is known,
however about consumer reaction to marketing stimulate to permit the
formulation of sound
hypothesis in many specific situations. As a result, much marketing
research is of exploratory in
nature; emphasis is placed on finding hypothesis relative to new
product’s or marketing practices
that can be changed profitably.
2. Conclusive research:-
Conclusive research provides information that helps the executives
make a rational decision. In
some instances particularly if an experiment is run, the research in
many come close to
specifying the precise alternative to choose; in other cases, especially
with descriptive studies,
the research will only partially clarify the situation, and much will be
left to the executives
judgment.
Conclusive research studies can be classified as either descriptive or
experimental.
 Factors Affecting Research Design
EXPLORATORY
a) Search Of Secondary Data.
b) Survey Of Knowledgeable Person.
c) Case Study.
CONCLUSIVE
a) Descriptive Research.
b) Case Study.
c) Statistical Study.
d) Experimentation.
Research Instrument
 Structured and non structured questionnaire
 Sampling frame
Executive people of ncr above 25 years from greater noida, delhi and
ghaziabad.
 Sampling unit
Working & executive class people
 Sample size
The sample size chosen was 100.
 Sampling method
 The sampling method was only survey’s personal interview.
 The questionnaire was framed in such a way to get continue
response.
 And to achieve flexibility by asking certain open ended questions.
The time
constraints and various other factors were also kept in mind while
framing the
marketing research methodology.
Comparative Analysis
 Data Collection Method:
Surveys have become so common in today’s world that the average
person seldom questions the
idea about the useful information that can be obtained in a particular
manner. Various findings of
one type or another are developed and are usually seen possible after
the acceptance.
 Questionnaire:
Questionnaire and observation are two basic methods of collecting
data in marketing research.
In questioning, data is collected by asking questions a formal list of
such questions is called a
questionnaire.
 Advantages of questionnaire method:
• Versatility:- probably the greatest advantage of the questionnaire
method is its
versatility. Almost every problem of marketing research can be
approached from the
questionnaire point. Every marketing problem involves people.
Therefore ideas
related to the problem and the solution can be obtained by asking
these people about
the problems that they are facing.
• Speed and cost:- questionnaire is usually faster and cheaper than
observing
interviewee. It has moreover better gathering activities. As a result,
less time is
wasted in a questionnaire study.
 Disadvantages of questionnaire method:
• Unwillingness of respondent to provide information: most interviews
are obtained at
the sufferance of the respondent. In some cases potential respondent
will refuse to
take the time to be interviewed or will refuse to answer some specific
questions
about income or very personal subjects.
• Inability of respondent to provide information: despite willingness to
co-operate,
many persons are unable to give accurate information on questions
which the
interviewer would like to ask.
respondent cannot furnish information because they are unable to
remember the derived facts, or
they have never known the facts.
Types of Questionnaire
• Structured Non- Distinguished
• Structured Distinguished
• Non-Structured Distinguished
• Non-Structured Non- Distinguished
Findings
As We Started Our Marketing Research Project From 20th Of February
That Time We Are Very
Much Nervous About The Marketing Research Project But We Were
Confident About Our
Topic Of Research And We Were Having Knowledge About Laptop
Industries, And Later On
We Made A Detailed Related To Our Research Project And We Find That
This Is Very
Interesting And Enjoyable.
Some Of The Findings Of Our Project:
• Hp and compaq is the most preferred brand of laptop among
respondents 55% of total
sample.
• Most of the respondents are using of laptop due to its best service
and reliability.
• Most of the respondents are influenced by availability (44%) and
price (16%) and least
influencing factor is weight (9%).
• the modes of awareness of laptop among respondents, that is 44% of
respondents are
come to know from media, 27% are from magazine, 16% are from
other and 13%
respondents are know about switches from reference group.
• Level of satisfaction among respondents towards branded laptop, we
made a survey
regarding satisfaction level and we find that 39% of respondents are
satisfied with the
performance of branded laptop, 17% excellent,12% average and only
2% respondents are
disappointed with the performance of branded laptop.
• It is revealed that most of the respondents from our sample 41% are
brand loyal to their
preferred branded laptop despite price hike only a small proportion of
respondent’s i.e
39% are more inclined towards price sensitivity rather than the brand
preference.
• During non-availability of most preferred brand of branded laptop
apple is in demand it
contains 8%.
• According To Quality The Ranking Of Switch Manufacturers Are As
Follows:
 HP (47%): 1st Position
 COMPAQ(35%): 2nd Position
 LENOVP(25%): 3rd Position
 IBM (13%): 4th Position
Suggestion:
• In order to improve the market share, the ibm should work on price
strategy,
durability of product, easy availability of product & should provide
better quality
product.
• In order to retain the market leadership, dell should also find out
their loopholes,
especially they should work on quality aspect on their branding & easy
availability of
product.
• If hcl would like to improve its market share then it may come out
with improve
version of the product which are being used by hp users. It can have
two types of
pricing strategy according to the users of different segments.
• Lenovo should work on the product life cycle curve of its product and
should do r&d
on the [product to make its product saleable in the market. It should
try to retain the
market share which it already has i.e. 25%.
• As it seems ibm is working on niche market strategy, catering the
needs of lower
income group users, so it should continue to retain its existing users;
however, it
should also plan and make strategies in order to tap the consumers
from other income
group.
Conclusion
Although this survey covered a relatively small number of branded
laptop users and sampling of
branded laptop. NCR’s publics are friendlier and very co-operative to
help us in filling this form
to perform this work.
From this survey we have discovered that existing branded laptop are
good but there are many
companies which are not providing particular facilities to retain their
customer. Branded laptop’s
markets are very big and it is in its growing stage. Peoples are enjoying
its and some of them use
it just as status symbol only. Where as some of them are really needs
it for their work.
It was really very interesting work to talking with different people daily
of different level and
different categories.
Due to this survey we are able to be more aware for this corporate
world, we learn to maintain
patinas while talking with the people, even come to know about their
work ,
We had done marketing research in order to know the preference of
branded laptop of NCR
regarding the:
“Most preferred brand laptop of executive class people of NCR”
We tried our best to find all the data’s and facts. It was difficult to read
the psychology of the
people and the respondents who use branded laptop.
We make it possible just due to help of our co-members and faculty
member guide line which
kept always hopeful and confident
Thanks to
Limitations / Shortcomings
In every research work there are some limitations and this research is
no exception.
Limitation of time
Availability of time was one of the biggest limitations faced. Due to
shortage of time we had to
limit the work in its present form such as we had to limit our self in ncr
only.
Limitation of cost
Money was also one of limitations faced while conducting this research.
Limitation on the part of respondents
Some of the people were not interested in filling questionnaire; some
people were talking this
research seriously. Some people were engaged in their job hesitate to
fill questionnaire and their
personal details. Because they are not comfortable with english
language and law and order
situation.
Others limitations
Since we didn’t have any previous experience in research work and
report writing so it may have
lead to discrepancies in the report. Our sample size was only 100; we
had to limit our work in the
present form.
Questionnaire
Topic: - “Different branded Laptop preferred by working
executive”
Subj:- “Research methods”
Submitted to :- Submitted by :-
Prof. G.K.Sinha Prashant nirala (43)
GLBIMR Ved prakash (60)
Vikash kumar singh (62)
Virender singh (63)
G.L.Bajaj Institute of Management and Research
Greater Noida
Dear Sir/Madam,
Subj:- Survey on “Different branded laptop preferred by
working executive”
Sir,
We are student of G.L.Bajaj institute of management and research,
leading B-school in
Greater Noida conducting a survey on “Different branded laptop
preferred by working
executive”. We required some information’s pertaining to the above
mentioned title in a
questionnaire format attached with this letter. You are requested to fill
all the details as per the
questionnaire. We under take that information furnished by you will be
kept confidential.
So please Sir/Madam looking forward for kind cooperation for this
regard.
Thanking You ,
Prashant nirala ( 43 )
Ved prakash ( 60 )
Vikash kumar singh ( 62 )
Virender singh ( 64 )
Questionnaire for Survey
Branded Laptop preferred by executive class people:
Part –A
1. Please name the laptop that comes to your mind immediately
………………….
2. Do you prefer any particular laptop more to
buy ?..................................................
3. a. Do you have any laptop for your use recently?
Yes No
b. If yes, name it. …………………………………………………………………….
4. Most important reason for using the particular laptop (Tick one)
Entertainment Service Business
Price Brand Reliability
5. The Price range of the laptop preferred by u (in Rs.)
< 30000 30000 – 50000 50000-70000 70000-100000 < 100000
Part –B
6. Rate the factors in order of importance that influences you
Factors Very
Important
Somewhat
Important
Moderately
Important
Not so
Important
Not at all
Important
Entertainment(gameoriented)
Value for price
Reliability
Easily available
Comfort
Special services
Quality
Light in weight
S. No………….
7. How would you rate the laptop:
(5 – Very Good, 4 – Good, 3 – Neither Good nor Bad, 2 – Bad, 1 – Very Bad)
Factors HCL HP COMPAC IBM LENOVO DELL WIPRO Other(name)
Entertainment
Value for price
Reliability
Easily available
Special services
Quality
Light in weight
10. Please check three most important reasons why you selected the branded
laptop
6. I wanted to try something new
7. Branded laptops facilities are very good
8. I saw advertisement for the branded laptop
9. Someone recommended the branded laptop
10. My organization choose the branded laptop
Part – C (Personal Details / Traits)
11. Age (in years)
18-24 25-34 35-44 45-54 > 64
12.Education
Graduate Post Graduate Any other
13. Occupation
Engineer Doctor Govt. Service professor Any other
14. Monthly Income (in Rs.)
< 10000 10000 – 20000 20000 – 30000 30000 – 40000
40000 – 50000 < 50000
15 .Gender
Male Female
Name of Respondent :
Contact no. :

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Q.4 Do you have any laptop for your use recently?

Q.6. The Price range of the laptop preferred by u (in Rs.)

G.L. Bajaj Institute of Management & Research 9

G.L. Bajaj Institute of Management & Research 12

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