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Research Methods Project Report.docon Branded

Research Methods Project Report.docon Branded

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Research Methods Project Report
TERM PAPERSubject: Research Methods
TOPIC: “
DIFFERENT BRANDED LAPTOP PREFEERED BY WORKINGEXECUTIVE
UNDER THE GUIDANCE OF: SUBMITTED BY:
PROF. G.K.SINHARESEARCH METHODS VIKASH KUMAR SINGHGLBIMR
SUBMITTED TOG.L. Bajaj Institute of Management & ResearchGreater Noida
G.L. Bajaj Institute of Management & Research 1Research Methods Project Report
Objective of survey
The objective of the present survey is to develop awareness of branded laptop baseline estimatesand determine popularity of different company’s laptop. It suggestssteps to be initiated orstrengthened in the field of demand in ncr region. The key indicatorsare among the generalpopulation, demand branded laptop and the problem users.The objectives of the survey:
To gauge the awareness of the public and their sources of information on the workingexecutive class satisfaction on branded laptop.
To assess the level of satisfaction of the public with respect tobranded laptop
To understand the practice of the public in terms of patronage of branded laptop,purchase of branded laptop and use of branded laptop;
To evaluate the perception of the public on the importance of varioustype of brandedlaptop; and
To collect the views of the public on genetically on different type of branded laptopThe objectives of this particular study are:-
To know the preferences of different types of branded laptops by thepeople of NCR.
 
To study which factor influence for choosing different types of branded laptops.
To know about the level of satisfaction towards different types of branded laptops.
To compare the popularity of different companies providing brandedlaptops.G.L. Bajaj Institute of Management & Research 2Research Methods Project Report
Acknowledgement
We take the opportunity to express our gratitude to all of them who insome or the other wayhelp us to accomplish this project. The research study cannot becompleted without yourguidance, assistance, inspiration, and co-operation.We particularly owe our gratitude to Prof. G.K.Sinha sir to give a such aopportunity.As well as to Mrs. Smriti Sthana who help us to prepare thisquestionnaires.And lastly to all the people who cooperate and encourage us, with theirvaluable time.Lastly we express our gratitude to our Parents who financed thisproject.
VIKASH KUMAR SINGH
G.L. Bajaj Institute of Management & Research 3Research Methods Project Report
Decleration
It is here by declared that this project report on “Most Preferredbranded Laptops by workingexecutive” an original work done by on us behalf of G.L. Bajaj Instituteof Management andResearch, Greater Noida.It is submitted for partial fulfillment for the requirement of coursecurriculum of 3
rd
trimester of PGDM and is an original piece of work done under the guidance of Prof.G.K. Sinha GLBIMR.
Vikash Kumar Singh
G.L. Bajaj Institute of Management & Research 4Research Methods Project Report
Preface
Research Methods is indeed an ancient art, it had been practiced inone form or the other sincethe days of the Adam and Eve. Its emergency is of relatively recentorigin for success of anybusiness and within this relatively short period, it has joined a greatdeal of importance and
 
stature.We have chosen the topic “
Different branded Laptops preferredby working executive
we have tried to put our best effort to complete this task on the basisof skill achieved duringstudies in the institute.We have put our maximum effort to gain the accurate data. If any erroror mistake found incollecting data kindly ignore
.
Prof. G.K.SinhaGLBIMR
G.L. Bajaj Institute of Management & Research 5Research Methods Project Report
Tabel Of Content
SUBJECT Page no.
Chapter-1
Introduction of Topic
Chapter-2
Research Objective
Chapter-3
Research Methodology:
 
Research Design
 
Data Collection
 
Sampling
 
Scaling Qualitative Technique
Chapter-4
Executive Summary
Chapter-5
Findings
Chapter-6
Suggestions
Chapter-7
Conclusion
Chapter-8
LimitationBibliographyAnnexure:
I
-
QuestionnaireII-Respondent sheet 
G.L. Bajaj Institute of Management & Research 6Research Methods Project Report
List of Tables & Graphs with Analysis
Q.1 Please name the Laptop that comes to your mind immediately?……………………………..ANSWERS:
Options IBM lenovo HP Dell HCL Compaq Others
No .of respondent
11 14 23 17 18 17 0Percentage 11% 14% 23% 17 18 17 0
IBM 11%lenovo 14%HP 23%Dell 17%HCL 18%Compaq 17%others 0%

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