esigning of a research methodology is a step by step process. It is necessary that all thesteps are being followed in sequence, in order to design a valid methodology that would help incollecting authentic data related to the topic. In order to facilitate the process of designing themethodology, Saunders
(2001) proposed a figure in which they provided all the steps thatare involved in the process.
The selection of a philosophy is the very first step that is involved in the process of designing a research methodology. There are many research philosophies that can be useddepending upon the requirements of the research. Saunders
(2001) have stated the names of various theories in the first circle of the proposed figure. Two of these theories are mostcommonly used because of their wide acceptance; these philosophies are Positivism andInterpretivism.Positivism philosophy recommends having a strong theory as a base of the researchwhich is then tested during the course of the research. While using Positivism, the researcher hasto create hypotheses and then test them using various research methods (Remenyi
1998).The hypotheses are formed by using the research questions that are and a thorough study of theresearch objectives. Further, existing theories of some well known scholars that are accepted bythe masses and are found to be relevant to the research requirements, along with the related factsare used for the development of statements that are then converted into hypotheses.Interpretivism on the other hand, is based on the facts and figures that lead the building of the research. The end results obtained are used to form statements that are capable of
igure 1: The Process Onion (Source: Saunders et al., 2003)