Introduction to A Business Social MediaStrategy
Purpose of social media for business:
To be an dominating influence in the your business market by creatinginformation pools where clients and potential clients (fans) can come to find andshare information in a
place.These pools are also called cultivation pools. It's a place where the fans have toopportunity to come to like, know and trust The Business. And when they dothey will walk the mile for The Business.●
What is the problem?
Traditionally, in the physical world, The Business may create valuableinformation and may share this info with clients but have to duplicate the effort,over and over.This is because physical information can only be shared when a lot of resistanceis overcome.Compare this to the e-world where sharing is free and virtually resistance free.The question, The Business needs to answer, is how can it utilise online media tocreate sharable information once, then create more and more, and allowing fansto centrally create more business info as well.
The answer is in creating a funnel.