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Table Of Contents

Chapter – VII
NEED OF THE PROJECT
SCOPE OF PROJECT
RESEARCH METHODOLOGY
Definition:
Primary Source Data:
Secondary Data:
Research Objective:
SAMPLING
Sampling Procedure:
Sampling Unit:
Sample Size:
Analysis Used:
LIMITATIONS
Marketing Mix (4 Ps):
BRAND IMAGE
Definition Of Brand:
Branding Strategy:
Building Strong Brands:
Managing Brands:
LITERATURE REVIEW
History
How do customers remember?
Benefits of Global Branding
Global Brand Variables
Types of brand names
Brand identity
Visual Brand Identity
Company name
Brand extension
Multi-brands
Individual and Organizational Brands
Electric car companies in India
Locally manufactured Automobiles of Multi-national Companies
Cars sold in India as CBU (Completely Built Units)
TOYOTA MOTOR CORPORATION
History and Management:
The headquarters of Toyota in Toyota City, Japan
Toyota Motor North America:
Products and brands:
Hybrid Technology:
Guiding Principles at Toyota:
The Toyota Production System:
Non-automotive activities:
Higher education:
Robotics:
Finance:
Agricultural biotechnology:
TOYOTA IN INDIA
Toyota Kirloskar Motor Pvt. LTD:
Local Community Development:
Environmental Care:
Higher Education:
DOBRO TOYOTA
[Toyota Kirloskar Motors Dealer in Hyderabad City]
Management Of Dobro Toyota
Our Mission:
SERVICE STATION OF DOBRO TOYOTA
TOYOTA PRODUCTS IN INDIA
SPECIFICATIONS:
Engine & transmission
Fuel Economy
Performance
Dimensions, Weight & Capacity
Exterior:
Interior:
Safety:
History:
Interior Dimensions
Exterior Dimensions
Corolla Propels Toyota Sales:
The all new Camry - Beyond Excellence
Interpretation:
CONCLUSION
SUGGESTIONS
QUESTIONNAIRE
Introduction & purpose:
THANK YOU
BIBLIOGRAPHY
➢PHILIP KOTLER 2000/e - MARKETING MANAGEMENT
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Published by Nishant Salunkhe

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Published by: Nishant Salunkhe on Mar 21, 2011
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