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Table Of Contents

Chapter – VII
NEED OF THE PROJECT
SCOPE OF PROJECT
RESEARCH METHODOLOGY
Definition:
Primary Source Data:
Secondary Data:
Research Objective:
SAMPLING
Sampling Procedure:
Sampling Unit:
Sample Size:
Analysis Used:
LIMITATIONS
Marketing Mix (4 Ps):
BRAND IMAGE
Definition Of Brand:
Branding Strategy:
Building Strong Brands:
Managing Brands:
LITERATURE REVIEW
History
How do customers remember?
Benefits of Global Branding
Global Brand Variables
Types of brand names
Brand identity
Visual Brand Identity
Company name
Individual branding
Attitude branding and Iconic brands
"No-brand" branding
Derived brands
Brand extension
Multi-brands
Individual and Organizational Brands
Electric car companies in India
Locally manufactured Automobiles of Multi-national Companies
Cars sold in India as CBU (Completely Built Units)
TOYOTA MOTOR CORPORATION
History and Management:
The headquarters of Toyota in Toyota City, Japan
Toyota Motor North America:
Products and brands:
Higher education:
Robotics:
Finance:
Agricultural biotechnology:
TOYOTA IN INDIA
Toyota Kirloskar Motor Pvt. LTD:
Local Community Development:
Environmental Care:
Higher Education:
DOBRO TOYOTA
[Toyota Kirloskar Motors Dealer in Hyderabad City]
Management Of Dobro Toyota
Our Mission:
SERVICE STATION OF DOBRO TOYOTA
TOYOTA PRODUCTS IN INDIA
SPECIFICATIONS:
Engine & transmission
Fuel Economy
Performance
Dimensions, Weight & Capacity
Exterior:
Interior:
Safety:
History:
Interior Dimensions
Exterior Dimensions
Corolla Propels Toyota Sales:
The all new Camry - Beyond Excellence
Interpretation:
CONCLUSION
SUGGESTIONS
QUESTIONNAIRE
Introduction & purpose:
THANK YOU
BIBLIOGRAPHY
➢PHILIP KOTLER 2000/e - MARKETING MANAGEMENT
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Published by Nishant Salunkhe

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Published by: Nishant Salunkhe on Mar 21, 2011
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