Critical Success factors of Abu Dhabi Islamic BankContents
1.0 Introduction: ................................................................................................................................ 22.0 Company Overview ...................................................................................................................... 33.0 Critical Success Factors of ADIB .................................................................................................... 43.1 Abu Dhabi Islamic Banks view on Social Awareness and responsibility ............................................ 43.2 Banking As it should be .................................................................................................................. 63.3 Logo and Branding ......................................................................................................................... 83.4 Products and Services .................................................................................................................... 83.5 Providing Better ways to Bank ........................................................................................................ 94.0 Conclusion ................................................................................................................................. 105.0 References ................................................................................................................................. 11Appendix A ............................................................................................................................................ 12ADIB First Quarter Report for 2010: ................................................................................................... 12
1.0
Introduction:
This report will discuss the critical success factors (CSF) of an organization. The organizationthat will be discussed in this report is a relatively new organization that has grownexponentially over the course of a decade. It comes under the name Abu Dhabi Islamic Bank(ADIB).CSF basically means the key elements that are practiced by an organization that leads to it itssuccess. "Critical success factors are those few things that must go well to ensure success for amanager or an organization, and, therefore, they represent those managerial or enterprisearea, that must be given special and continual attention to bring about high performance. CSFsinclude issues vital to an organization's current operating activities and to its futuresuccess." (Boynlon, A.C, Zmud and R.W, 1984)This report will take an in-depth look into the CSFs of ADIB and try and understand what thedriving forces are behind its success.
2
.0
Company Overview
Abu Dhabi Islamic bank was officially registered on the 20
th
of May 1997. It was listed as apublic joint stock company through the Amiri Decree No.9 of 1997. It officially commencedoperations on the 11
th
of Nov 1998 and all contracts and fundamentals practiced by thisorganization are carried out in accordance with the principles of Islamic Sharia. (Webmaster
[a]
,2006)They setup their operations on a capital of One Billion United Arab Emirates Dirhams whichwas then divided into a hundred million market shares, with an IPO (Initial Public Offer) of 10Dirhams per share. Their mission is to provide financial solutions for the community byapplying the principles of Sharia and their vision is to be a top tier Islamic Financial servicegroup.Abu Dhabi Islamic Bank P.J.S.C. provides banking, investing, and financing services. It handlessmall and medium businesses and individual customers' deposits; and provides consumer andcommercial murabahas, Ijarah, Islamic covered cards and fund transfer facilities, and tradefinance facilities. The company also involves in providing financing and other credit facilities;and deposits and current accounts for corporate and institutional customers, and high networth individuals. In addition, it offers money market brokerage, trading, and treasury services;and involves in the acquisition, development, sale, and leasing of land and buildings, as well asmanagement and resale of properties and various other activities. Further, the companyprovides deposit products, which include current, electronic, savings, short term investment,and recurring investment accounts. (Web master
[b],
2010) One of the main reasons behindAbu Dhabi Islamic Banks success is its sense of social responsibility towards the public whogenerate its wealth.
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Critical Sucess Factors of Abu Dhabi Islamic Bank
A brief look into the factors which makes Abu-Dhabi Islamic Bank more successful then conventional banks in the United Arab Emirates
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