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Jobvite 2010 Social Recruiting Report_2

Jobvite 2010 Social Recruiting Report_2

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Published by: Andres on Mar 22, 2011
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SocialRecruiting SurveyResults
2010
 
2
Social media has been an engine for rapidtransformation in both personal and business useof the Internet. At the same time, the nature of ourworking lives has changed dramatically. Fifty yearsago, employees dreamed of working for a companytheir entire lives. But in 2006, the average workernow has 10.8 employers in their lifetime comparedto 4 in 1960s – and Gen X may have 14. Today, thejob search is always on.For both candidates and companies, social mediaoffers a way to digitize referrals, marketthemselves, conduct research, publicize theirintentions and needs, and connect with those whohave similar interests and goals.The results of our 2010 social survey show thatsocial recruiting has become a mainstream channelfor companies who are hiring, with 83% now using or planning to use social media for recruiting. Thishigher adoption of social recruiting this year isespecially signi
cant as we had the largest, mostdiverse sample of respondents since the surveybegan.In the
rst year we conducted this survey (2008),LinkedIn was used by more than twice as manyrecruiters as the next closest network, Facebook,and Twitter did not even appear as a network usedfor recruiting. This year, LinkedIn continues to leadin usage (and even more so in hires successfullymade), but there has been a growth in adoption of multiple networks: Facebook use has grown 15%since last year and Twitter use has grown 32%: now78% use LinkedIn, 55% use Facebook and 45% useTwitter.Looking forward, social networks lead all otherrecruiting channels for planned investment byemployers as the economy recovers:• 46% of respondents plan to spend more on socialrecruiting in 2010 than 2009• 36% will spend less on job boards• 38% will spend less on third party recruiters andsearch
rms• For candidate quality, respondents rated socialnetworks signi
cantly higher than job boards wholanded in last place, just above search engineoptimization• Referrals were the most highly rated forcandidate qualityAmong those actively hiring in 2010, adoption iseven greater:• 92% of those hiring in 2010 currently use or planto recruit via social networks• Of this group, 86% use LinkedIn, 60% useFacebook and 50% use Twitter for recruiting • In addition, 50% of hiring companies plan toinvest more in social recruiting while only 17% willspend more on job boards and 36% will spendless on job boardsWhy do companies plan to “spend more” on socialrecruiting this year when an old fashioned virtue of this new channel is its low cost? Employers plannedto invest more this year than they have in the past– but that does not mean social recruiting costsmore. As the economy begins to recover, companieslooking to make new hires are seeking the mostcost-effective, ef 
cient ways to
nd new talent. Andwith innovative social recruiting technology,companies can achieve a far greater return oninvestment – this channel is cheaper to implement,simpler to use, easier to track and better at
nding great talent.
Social networks lead all other recruiting channels for plannedinvestment by employers as the economy recovers
EXECUTIVE SUMMARY 
 
Copyright © 2010 Jobvite, Inc. Copyright © 2010 Jobvite, Inc.
Q Q
3
DO YOU OR YOUR COMPANY USE SOCIAL NETWORKS ORSOCIAL MEDIA TO SUPPORT YOUR RECRUITMENT EFFORTS?WHICH SOCIAL MEDIA DO YOU OR YOUR COMPANY USEFOR RECRUITING?
Social Media for Recruiting
YES
73.3%
NO
 13.8%
PLAN TOBEGINTHIS YEAR
 
9.3%
DON’T KNOW
3.5%
LINKEDIN 78.3%FACEBOOK 54.6%TWITTER 44.8%BLOG 18.7%MYSPACE 5.4%YOUTUBE 13.7%NONE 14.4%

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