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Marketing Plan Workbook

Marketing Plan Workbook

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Published by Stephen Nyirady
Template to help create a simple marketing plan
Template to help create a simple marketing plan

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Published by: Stephen Nyirady on Mar 22, 2011
Copyright:Attribution Non-commercial

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07/05/2012

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Marketing Plan Workbook
© Copyright 2010 Action Plan Marketing – Do not duplicate without permission
1
TheMarketing PlanWorkbook
V 3.0July 1, 2010
Robert MiddletonAction Plan Marketing
Copyright © 2010 Robert Middletonwww.actionplan.com Action Plan MarketingAll Rights ReservedMaterials and forms in this workbook are for your use only.If you wish to use them for client work, written permissionis required from Action Plan Marketing.
 
Marketing Plan Workbook
© Copyright 2010 Action Plan Marketing – Do not duplicate without permission
2
Purpose of the Marketing Plan Workbook
 
Purpose
 The purpose of this
Marketing Plan Workbook
is to give you a simpleoutline for developing a marketing plan that attracts more clients. Aworkbook like this can’t give you all the answers, but it’s a good start. Thisworkbook provides the structure. You create and implement your own plan.
The Seven Marketing Plan Steps are as follows:1. Marketing Ball
– The Game of MarketingUnderstanding that marketing is an organized process, not a randomseries of activities. You’ll take your prospects step-by-step through thisprocess.
2. Marketing Mindset
 
The Inner Game of MarketingWhat current mindsets are holding you back? You’ll learn to createnew mindsets that will support you in succeeding with your marketing.
3. Marketing Message
– The Language of Marketing.Marketing is communication. And it’s not just what you say, but howyou say it that generates attention and interest.
4. Marketing & Selling Conversations
 
The Heart of MarketingThe conversations you have with potential clients (whether verbal orwritten) determine your success in the marketing process.
5. Marketing Information
– The Currency of MarketingYour written marketing materials – especially your web site – are keytools to educate your prospects about your business.
6. Marketing Strategies
– The How-To of MarketingMarketing Strategies consist of activities such as networking, speakingand online marketing. You need to choose the right ones for you.
7. Marketing Action Plans
– The Structure of MarketingUltimately you need to take all the above elements and put them intoa step-by-step plan that will turn prospects into paying clients.
You’ll learn about and fill in the exercises on the following pageuntil you have a Marketing Plan for your business.
I recommend you don’t skip any of the steps. Each of the steps is essentialto developing a Marketing Plan that works.

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