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The

Jour

ne-

Part1

Whyyou

need

thereandhowtogetthere

•EvolutionofMarketing•SocialMedia-Definingit-WhySocialMediaisRelevant•GettingintoSocialMedia-IsSocialMedia(SM)Aptforyourbrand•OperationalConsideration-Fit-Seeding-Consistency-UserGeneratedContent(UGC)-Integration-Measuring

MarketingemergedasaseparatefieldofbusinessesoutofthefieldofappliedeconomicsattheturnofthetwentiethcenturyIn1980'sandearly1990's-mass-mediacampaignsseenasthemainstayofbrandmanagement.The1990's-Integratedmarketingapproachwhereamultichannelapproachtocreatebothreachaswellascustomizationwasused.'Iurnofthecentury-emergenceofSocial-media,andthisseemstobethemainstayformostmarketingdiscussionsofpresent.

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Social Media – The Journey Part 1 by Shashwat Sood & Sumair Sethna

This presentation is based on our MBA project with regard to the utilization of Social Media platforms by marketers. These are some of the extracts from our report; our intention is to answer some of the… (More)

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Category:	Business/Law > Marketing
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Upload Date:	03/22/2011
Copyright:	Attribution Non-commercial
Tags:	Facebook ugc socialmedia social media social marketing Seeding facebook marketing (more tags) Facebook ugc socialmedia social media social marketing Seeding facebook marketing social media basics social media presentation roi social media social media get started (fewer)

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Social Media – The Journey Part 1 by Shashwat Sood & Sumair Sethna

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