Personality Branding (
Imran khan started his career as a cricketer, and was soon famous because of hischampionship in cricket. In every career he has pursued uptill now it has been in the benefitfor the country and shows his devotion and love for Pakistan. His biggest success was whenin 1992 in his captaincy Pakistan won the world cup, his immense hard work efforts andleadership quality reflected in the victory of Pakistan. That was sure one of the biggestachievement and that lead a positive image in the hearts and minds of Pakistani¶sworld over.
Taking the same approach and a positive image in the people¶s mind Imran khan started apolitical group named Tehreek-e-Insaf. He marketed his group and himself through the mottoof ³tabdilikanishan´ and through his effective and strategic management he targeted the mostwanted and untapped sector of Pakistan with the approach of ³Justice and Equality´.Justice and equality is the most important factor to be used for any country to flourish. It isthe biggest strength of every single developed country and Imran khan promised to bring achange and justice to every single citizen of Pakistan. In such a justice deprived economy hetook the right approach to market himself and his group, which will be accepted andappreciated by people as this was one of the utmost desire and need of the Pakistanieconomy. His contributions made in the economy are also a big factor in his positivemarketing and personality branding. Founding and establishing the biggest cancer hospital inPakistan and treating poor people for free has immensely solved the problems of the poor people and has provided justice to them as the rich would get treatment and can afford to betreated so can be the poor. This approach taken by him has boosted up his brand image as heis showing consistency in his promises and people see him as a faithful person who is readyto donate his money to the needy for justice.