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MKT230 / MKT 230 / Week 4 Assignment: Target Market Strategy Presentation- PLEASE ADD OWN IMAGES

MKT230 / MKT 230 / Week 4 Assignment: Target Market Strategy Presentation- PLEASE ADD OWN IMAGES

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Published by Number1Tutor
Assignment: Target Market Strategy Presentation
· Resources: Chapter 7 in Marketing: Real People, Real Choices.
· Due Date: Day 7 [Individual forum]
· Select a new product or service that you would like to introduce to the marketplace. You
will use this same product when completing your Final Project in Week Nine.
· Create a 7-12 slide Microsoft® PowerPoint® presentation describing the market
segmentation and a target market strategy for the product you selected. Include
information on the following points:
o Consumer demographics
o Consumer psychographics
o Consumer behaviors
o A segment profile
o A target strategy
· Include detailed speaker notes and an APA formatted reference slide with your
presentation.
· Post your PowerPoint® presentation as an attachment.
Assignment: Target Market Strategy Presentation
· Resources: Chapter 7 in Marketing: Real People, Real Choices.
· Due Date: Day 7 [Individual forum]
· Select a new product or service that you would like to introduce to the marketplace. You
will use this same product when completing your Final Project in Week Nine.
· Create a 7-12 slide Microsoft® PowerPoint® presentation describing the market
segmentation and a target market strategy for the product you selected. Include
information on the following points:
o Consumer demographics
o Consumer psychographics
o Consumer behaviors
o A segment profile
o A target strategy
· Include detailed speaker notes and an APA formatted reference slide with your
presentation.
· Post your PowerPoint® presentation as an attachment.

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Published by: Number1Tutor on Mar 22, 2011
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