OBJECTIVE OF THE STUDY
The purpose of the analysis is to determine the investment behaviour of investors and
investment preferences for the same. Investors perception willprovide a way to accurately
measure how the investors think about theproducts and services provided by the company.
Today is trying economic conditions have forced difficult decisions for companies. Most are
making conservative decisions that reflect a survivalmode in the business operations. During
these difficult times, understandingwhat investors on an ongoing basis is critical for survival.
Executives need a third party understanding on where investor sloyalties stand. More than
ever management needs ongoing feedback fromthe investors, partners and employees in
order to continue to innovate andgrow.
The main objective of the project is to find out the needs of the currentand future
For this analysis, customer perception and awareness level will bemeasured in important
areas such as:
To understand in depth about different investment avenues available inIndia.
To find out how investors get information about the various financialinstruments.
The type of financial instruments, they would prefer to invest.
The duration for which they would prefer to keep their money invested.
What are the factors that they consider before investing?
To give a recommendations to the investors that where they shouldinvest.
To know the risk tolerance level of the individual investor and suggest asuitable
To develop a profile of sample Indian individual investor in terms of their demographics.
And demographics based on occupation of thesample investor.
To identify the objective of savings of an investor.