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Open Innovation Typology by Jeffrey Philips 2011

Open Innovation Typology by Jeffrey Philips 2011

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Abstract
There are many ways an organization can approach innovation. On one end of the
spectrum an organization can choose to have everyone submit any idea. On the other,
innovation can be generated from a small, dedicated group of specialists. In the middle
there are many variations along the way. This paper discusses the open innovation
typology and the options for an organization making the decision about the best way to
create an innovation infrastructure.
Open Innovation is a term coined by Henry Chesbrough, who wrote Open Innovation in 2003. In the
book Chesbrough defined open innovation as follows; “Open innovation is a paradigm that assumes
that firms can and should use external ideas as well as internal ideas, and internal and external paths to
market, as the firms look to advance their technology.”
Chesbrough argues that given the wide dispersal of information
Abstract
There are many ways an organization can approach innovation. On one end of the
spectrum an organization can choose to have everyone submit any idea. On the other,
innovation can be generated from a small, dedicated group of specialists. In the middle
there are many variations along the way. This paper discusses the open innovation
typology and the options for an organization making the decision about the best way to
create an innovation infrastructure.
Open Innovation is a term coined by Henry Chesbrough, who wrote Open Innovation in 2003. In the
book Chesbrough defined open innovation as follows; “Open innovation is a paradigm that assumes
that firms can and should use external ideas as well as internal ideas, and internal and external paths to
market, as the firms look to advance their technology.”
Chesbrough argues that given the wide dispersal of information

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Published by: International Journal of Innovation Science on Mar 23, 2011
Copyright:Attribution Non-commercial

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in 2003. In thebook Chesbrough defined open innovation as follows; “Open innovation is a paradigm that assumesthat firms can and should use external ideas as well as internal ideas, and internal and external paths tomarket, as the firms look to advance their technology.”Chesbrough argues that given the wide dispersal of information, the pace of change and the globalnature of competition innovation must incorporate ideas from external organizations – customers,prospects and business partners. Any firm that uses a “go it alone” approach and ignores ideas from itsexternal constituents risks missing good ideas that can accelerate growth and differentiation.Loosely defined, open innovation supposes that a firm will request and receive ideas from thirdparties. In addition to the submission of ideas, third parties also may be involved in ranking orprioritizing ideas, evaluating ideas, and even prototyping ideas. Open Innovation techniques spanmuch of the innovation process, and like any innovation method or process “open innovation” is ageneric phrase, with many different implementations depending on the nature and structure of theinnovation approach. Open Innovation merely defines an innovation process that embraces andencourages third party participation, but the term “open innovation” does not specify how the thirdparties are involved, what roles they play or how they are invited to participate. This lack of clarityabout open innovation and how it is deployed and the benefits it can create often cause confusion fornew innovators. In this article we present a more structured way of organizing and thinking about openinnovation, using factors that include how the participants are invited and how they are instructed.These factors can help us create a “typology” of open innovation, examining at least four differentopen innovation methods.This typology of open innovation will help distinguish different types of open innovation anddetermine when and how to apply each type. The two defining attributes in this typology are:

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