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Feature_ Shenyang Designer Chen Aims to Be a Global Fashion Brand CCTV-International

Feature_ Shenyang Designer Chen Aims to Be a Global Fashion Brand CCTV-International

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Published by: vanfashionweek on Mar 23, 2011
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11/04/10 8:33 AMFeature: Shenyang designer Chen aims to be a global fashion brand CCTV-InternationalPage 1 of 2http://english.cctv.com/20100410/102306.shtml
Apr. 11, 2010Weather
Feature: Shenyang designer Chenaims tobe a global fashion brand
2010-04-10 14:38 BJTMail
 
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by Al Campbell 
VANCOUVER, April 9 (Xinhua) --In the fast-paced worldof haute couture, it's clearly evident EvaChen is going places.As the creative brain behind Juan Eva, the Liaoning native has setthe lofty goal of making herdesigner line of elegant women's clothing a global fashion brand within two years with selectboutiques to show off her creations.Much like her idol Valentino who she admires for his useof red andhis designs that "make ladiesbeautiful, always beautiful" , the Vancouver-based Chen is targeting a market of 30 to 60 year oldwomen with creations of distinct design that are classic, elegant and edgy.At the opening party of Vancouver Fashion Week on Wednesday in a luxury car showroom, a modelwearingChen's palepink silkparty dress with black accents drewafavorable response from the societytypes, fashionistasand local media inattendance. With her runway show set to take place on Friday (APRIL 9)when she is showing 20 pieces from her collection, theShenyang nativesays her life is hectic in working from 9 a.m. to 2 a.m. to be ready, in addition to taking care of her daughter at their suburban home in the neighboring city of Richmond.She says her Vancouver showing which is showcasing clothes for the fall and winter, will be big onpurple, black and crme colors."I like crme because it is a color that is outstanding everywhere. My collection, the cutting, theshape is very lady- like, feminine and unique. I think it is how all ladies feel about art. It's veryoutstanding."While some of her creations are akin to updated version of old classic dresses from the 1940s,others are form-fitting outfits with crisp lines and matching linen trousers accented by fake fur. If Chen is targeting mature women with her creations, they are ladies with style, those not afraid todress their age, celebrating their standing in life."They are not expensive clothes. With the clothes I design it depends on the fabric and the detail. If it is very, very pretty, maybe a little bit expensive but normally I not charge too much. I will serviceevery beautiful lady," she says.
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