Krynex Creative Solutions Internal Process

1. Sales – Qualify customer, Gather initial information about technical needs. Look into color scheme,
layout, and preferences.

2. Sales Support – Develop timeline, technical issues, and possible design.

3. Sales – Apprise customer of possible timeline and costs.

4. Proposal – Develop proposal including; Overview (process), statement of work (project plan), client
responsibilities, timeline, costs, payment terms, and supporting documentation.

5. Client Sign Off – Deliver Proposal, get client signature, and schedule kick off meeting.

6. Kick Off Meeting – First meeting happens as soon as possible (after customer sign off). This is where
we discuss production schedule, exchange contact lists, and discuss sites that interest them.

7. Production Schedule – Using details from the kick off meeting, a production schedule will be developed.
The timeline of when they will receive comps, technical specs, and implementation will be developed.

8. Production Map – Site Map, wire frames, and any other documentation will be created.

9. Client Approval – Client must approve and sign off on the site map and wire frames before design is
started. The only acceptable approval is by email or physical sign off by a decision maker.

10. Start Design – The designer starts the interview process of the decision makers in the company.
Designer determines what the customer wants to see (3 Comps).

11. Pre-Comp Delivery – Once the first draft of the comps are complete, an internal review will take place
to make sure that the design is technically feasible.

12. Comp Delivery – Present comps to customer (after required revisions are made).

13. Comp Selection – Clients will have a specified amount of time to make suggestions. This will give the
designer a direction to go with on ONE of the selected comps.

14. Comp Revision – If changes were to be made, comp development will continue. Comp development
will continue until the maximum of the contract allows.

15. Finalize Comps – Customer approval and signature must be received before programming can be
started.

16. Comp Delivery – Upon Final approval, comps will be delivered either by url or zip file to the customer.
Customer signature is required for production.

17. Begin Production – After approval, actual production is started.

18. 1st Review Process – An internal review is made cross-referencing site documentation.

19. Review Revisions – Any revisions from 1st review are made.

20. Beta Release – Project is released to the customer. Customer will have an allotted amount of time to
view and make a list of changes.

21. 2nd Review Process – A review with the customer takes place. The customer lists concerns and we
discuss the changes in full. Any changes from original design will require a signature.

22. Revision Changes – Customer changes will be made in a timely manner. Any changes that are out of
scope need an approval and signature.

23. Final Sign Off and Launch – With completion of the project, customer sign off must happen on hard
copy. Launch project and Celebrate.

Krynex Creative Solutions Proprietary & Confidential 3/23/11