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AuthorProcess

AuthorProcess

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Published by David Peterka
Conifer Books
9599 S. Turkey Creek Road Morrison, CO 80465 720.236.2015

Senior Sleuth Guide Publication Process Overview
Welcome, Senior Sleuth author! This document will serve as a general roadmap to the Sleuth Guide publishing process. Here we will discuss roles and responsibilities, process, and general timelines and milestones. These practices will help the authors, editors, production staff, and marketing guys synch up to create great guides in a reasonable timeframe. Let’s go!

Process Ov
Conifer Books
9599 S. Turkey Creek Road Morrison, CO 80465 720.236.2015

Senior Sleuth Guide Publication Process Overview
Welcome, Senior Sleuth author! This document will serve as a general roadmap to the Sleuth Guide publishing process. Here we will discuss roles and responsibilities, process, and general timelines and milestones. These practices will help the authors, editors, production staff, and marketing guys synch up to create great guides in a reasonable timeframe. Let’s go!

Process Ov

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Published by: David Peterka on Mar 24, 2011
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Conifer Books
9599 S. Turkey Creek RoadMorrison, CO 80465720.236.2015
 1
Senior Sleuth Guide Publication Process Overview
Welcome, Senior Sleuth author!This document will serve as a general roadmap to the Sleuth Guide publishing process. Here wewill discuss roles and responsibilities, process, and general timelines and milestones. Thesepractices will help the authors, editors, production staff, and marketing guys synch up to creategreat guides in a reasonable timeframe.Let’s go!
Process Overview 
Here’s how a Senior Sleuth Guide is created from start to finish.1.
 
BOOK SUBMISSION
 
Author submits proposal following guidelines posted onwww.sleuthguides.com/sleuthAuthor.htm.
 
Conifer Books responds to all proposals. If we like yours, we let you know and begindrafting our offer. Note that we might take up to a month to decide to make you anoffer (in the form of a book contract). We need to study the market and competitionbefore we can commit to any title. But we won’t leave you in the lurch. If we’re excitedabout your topic enough to possibly publish it, we’ll let you know that your book isbeing seriously considered. Otherwise, we’ll send you a polite “no thanks” email.2.
 
CONTRACT
 
After accepting your book, we send you an offer in the form of a book contract. We’llgive you some time to look through it, to formulate questions or counter proposals,and to show it to your agent or lawyer. After a few days to mull it over, we’ll come back together and chat about the particulars—advance, royalties, rights, etc. Once we agreeon the particulars, we both sign the contract.
NOTE: We are of course willing to negotiate almost any clause in the contract;however, we are constrained in some areas.
 
Advance:
At this time, we can only offer very modest advances. We are doingthis so we can spend more money on your print run and marketing. In theend, this should work to your advantage. To offset our small advances, weoffer larger-than-standard escalating royalty rates.
 
Rights:
Because we are attempting to establish a new brand for a particularmarket, we will need to retain more than typical rights on a book. Forexample, we’ll need to retain rights to publish electronically and in foreign
 
 
Conifer Books
9599 S. Turkey Creek RoadMorrison, CO 80465720.236.2015
 2
markets (both English and non-English). We need to control who is printingyour book and how they’re printing it.
 
First print run:
We cannot specify print run quantities in the contract. Why?Because we will be using a combination of offset printing and PODtechnologies. Until our brand is recognizable, traditional distribution will notbe economically feasible. Therefore we need to take advantage of onlinedistribution methods while pushing sales through alternative channels forseniors. For this, we need to maintain print strategy flexibility.
 
We’ll also set a high-level schedule, including dates for the following items:
 
Completed detailed outline. Yes, we know outlines change during the writingprocess. We just want to make sure that we’re getting the book that weexpect. This will also help us begin some of our marketing efforts.
 
Completed introduction and single chapter. This allows us to address styleissues early in your writing process.
 
Completed first draft. To get to this point, you will have had countless back-and-forth revisions with your editor.
 
Revisions from Expert Review. The author (working with editor) mustresolve any outstanding issues identified by the expert review.
 
Final revisions.3.
 
WRITE, REVIEW AND EDIT
 
You write your book. This is a back and forth process with your assigned editor. You’llsubmit chapters in Microsoft Word and the editor will provide feedback. You’ll iterateuntil we have a complete manuscript submission.
TIP: You should supply all drawingsand pictures during this phase. We may chose to redraw tables and charts and willwork with you to ensure that any photos meet our style and technical requirements.
 
 
We submit your book to external expert review. (We may ask you to provide somenames of experts in your field who would be good initial reviewers.)
 
You (and your editor) work to revise the manuscript in response to the reviews.4.
 
PRODUCTION
 
The production staff takes your manuscript and photos and creates the final book layout. They then submit the book to you for final review in a hard-copy, where youlook for ANY problems—content, layout, or even typos. You mark up the copy andsend it back to the production staff.
 
The production staff also now finalizes the cover. Again, you will review this lookingfor any errors and can offer any feedback or objections at this time.
 
 
Conifer Books
9599 S. Turkey Creek RoadMorrison, CO 80465720.236.2015
 3
5.
 
MARKETINGMarketing guys perform the following activities to prepare your launch. Note that they willperform these in tandem with the writing and production processes.
 
Create website content for your title, including a dedicated page.
 
Create a Senior Sleuth blogging account where you can write about topics related toyour book. All Senior Sleuth blogs will be accessible through a single portal to draw more seniors into our site. We’ll communicate some recommendations for how oftenyou should post. (This is not a contractual agreement, but blogging about yourbook/topic will help your sales.)
 
Update our catalog and any mailings related to your book launch.
 
Send you an author form with a bunch of questions about you and your title. You’ll fillout the form so the marketing guys can track down any additional sales and marketingvenues particular to your title. This includes special websites or blogs that we cancontact for book reviews and publicity, as well as your willingness to speak to youraudience directly.
 
Obtain book reviews through formal and informal channels.6.
 
BOOK LAUNCH!We don’t typically organize any formal event, but you can if you would like. Let us know if youdecide to and we’ll help publicize your event.
Roles and Responsibilities
Here’s a run down of the roles and responsibilities of the Senior Sleuth team.
Author
 
Submits the book proposal. Seewww.sleuthguides.com/sleuthAuthor.htmfor details.
 
Writes the manuscript.
 
Provides information to the marketing team (including bio) to help with promotion ideas.
 
Produces drawings and graphs. Note that we’ll likely redraw these, but we still need you toguide us in the content.
 
Provides photographs.
 
Obtains required release forms for written content (such as quotes) or photos.
 
Revises content based feedback from editors and external expert reviews.
 
Reviews final book and cover for errors.

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