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P. 1
Services Marketing - Lovelock,Wirtz,Chaterjee - Ch 01

Services Marketing - Lovelock,Wirtz,Chaterjee - Ch 01

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Published by Sid Black

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Categories:Business/Law
Published by: Sid Black on Mar 24, 2011
Copyright:Attribution Non-commercial

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04/09/2013

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Slide © 2007 by Christopher Lovelock and Jochen Wirtz Services Marketing 6/E Chapter 1 -1
Chapter 1:
New Perspectives onMarketing in theService Economy
 
Slide © 2007 by Christopher Lovelock and Jochen Wirtz Services Marketing 6/E Chapter 1 -2
Overview of Chapter 1
Why Study Services?
What are Services?
The Marketing Challenges Posed by Services
The Expanded Marketing Mix Required for Services
 
Slide © 2007 by Christopher Lovelock and Jochen Wirtz Services Marketing 6/E Chapter 1 -3
Why Study Services?

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